There is definitely a shift from just one-on-one coaching to one-on-one coaching + products approach. This is the approach I use and the approach I teach to my own clients, many of who are coaches.

Here are a few reasons why:

– There is a finite number of hours in a week, and this number of hours limits the number of one-on-one clients I can take on. And remember, working with someone one-on-one is not just the coaching time. I also spend the time to prepare for every session. I also provide unlimited e-mail support in-between sessions. All of this takes time.

– I want to help as many people as possible, and that is just not possible if I were to offer one-on-one coaching only. Again, there are just so many hours I can spend working, which limits the number of people I can work with.

– Not all of my clients can afford the one-on-one rates, but many more can afford my teleseminars, e-books and group online business coaching program. Therefore by offering the products, I am helping more people and am able to bring in more revenue.

– Reaching more people really helps me in the long run. My one-on-one clients refer people who buy my products, and someone who bought my e-book a while ago referred a potential coaching client.

– My products help me create marketing opportunities with others – through joint teleseminars, my affiliate program, and lots of other cooperative marketing opportunities and events. I would not be able to do lots of these things (and bring in revenue!) if I only had my one-on-one coaching to offer.

I enjoy one-on-one work I do, and I love to see my clients succeed. But having products helps me have more flexible hours, not work as much, and help many more people.

Biana Babinsky

P.S. Want to learn all about creating products and having multiple streams of income? I teach everything I know to members of MarketingSalad.com, the online business coaching community

Many people have asked me about my Online Marketing System – what do I do and how do I do to keep my business successful, and keep customers coming to me every day.

I have created Biana’s Successful Online Marketing System, that consists of three steps:

Step 1. Create a web site, that is irressistable to your target customers.

Step 2. Populate your web site with products and services that your target market wants to buy.

Step 3. Use online marketing techniques to drive qualified traffic to your web site every single day.

A lot of different things go into each step. Of course, in order to create a web site that your target market will love, you need to know what your target market needs. This involves target market research, surveys and much more.

Same goes for your products and services – you need to KNOW what your target market needs in order to come up with products and services they want.

And when you need to drive traffic to your web site, you need to know exactly how to use search engine optimization, when to start business blogging and how to use articles in order to get clients to your web site.

You can use Biana’s Successful Online Marketing System to get a successful online business, or you can speed up the process and create a successful online business much faster with my Online Business and Marketing Coaching.

Recently many people have been looking to start a home based business. Whether you are just looking for an extra income to pay off a few bills, or a new full time career, there are some things to consider.

A business is a business. Whether it is online, home based, brick and mortar or any other form of business, you have to work hard to get your business to be successful. You have to know how to market, do your own PR, do business development and handle everything from sales to business development.

If you are starting a business for profit, and not as a hobby, you need to be able to have adequate time to spend working on your business. There are many things that go into running a successful business, and you need to know how to do them and do them right.

Here are things to consider, as you are starting your business:

– Do your homework. If a business opportunity sounds too good to be true, it usually is. Do your research, ask as many questions as you can and find out as much information as possible, before signing on the dotted line.

– Interested in selling others’ products? If yes, then a sales job with a direct sales company or affiliate marketing might be something you want to explore. You set your own hours, and you sell products that already have brand name recognition. To sell very popular AvocadoConsulting.com ebooks, audio recordings and special reports, join the AvocadoConsulting.com Affiliate Program.

The downside is that the companies usually have sale minimums you have to meet every month, and, since the brands are so recognizable, there is a lot of competition. Still, if you are good in sales and love the products, you will be able to succeed.

Tupperware, Avon, all of these are direct sales companies, and you can usually sign up and start selling their products really fast. Search for them on your favorite search engine.

– Do you want to run your own business, sell your own products or services? Do you have a passion for something? Maybe you loved what you did at one of your old jobs, or have a hobby that you could turn into a business. Explore turning your passion into a business; it is great to do what you love for a living.

The upside is that it is your product, and you know it and you love it. The downside is that you have no brand recognition – you are starting everything, including marketing, from scratch.

Consider all of the different options available to you before making a decision about starting your business. It will save you a lot of time and money in the long run. Good luck!

Learn how to start and run a successful home business. MarketingSalad.com, the online business community for solopreneurs is an excellent resource to learn how to market your home based business online, get more customers and make more money.

A business owner recently asked me how to devote time to marketing (and get results from marketing) and still have enough time left to work with existing clients and create products.

Here are my recommendations:

– With your client work, schedule your time and don’t procrastinate. When you have scheduled 2 hours to do client work, spend the 2 hours to do just that. No checking e-mail, no phone calls – just do the work you need to get done. You will be amazed how much you can accomplish in just 2 hours if you stick to your plan.

– When you are marketing, spend some time learning about an online marketing technique, what the implications of using it are, what results to expect, etc. Then, break the techniques into bite-sized chunks you can do, and schedule those chunks. You will be able to accomplish much more when you understand the techniques, and know what results to expect from them.

At https://www.MarketingSalad.com I help members understand online marketing techniques by breaking them into smaller, understandable, step-by-step directions. Learn how to market and get results – join us at https://www.MarketingSalad.com

Here is what one of MarketingSalad.com members says about the step-by-step marketing directions available:

“Biana’s how-to guides have given me simple, step-by-step procedures that are easy to implement. The classes have been amazing. I believe she gives more in a one-hour teleclass than I ever got in other classes on the same subject, combined!”

Join us for just $9.97/month at https://www.MarketingSalad.com

Here is a question I was asked a few weeks ago:

Biana, if you could only use three techniques to generate web site traffic, what would they be?

Well, I hope I can use more then just three techniques (because I already use many more), but here are 3 of my favorite ways to generate traffic:

Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor. A business blog is also a great tool for attracting potential customers to your blog and your web site.
Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them.

Article Writing and Publishing. This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

Need more clients? You can learn how to use business blogging, search engine optimization, article writing and publishing to get more clients at MarketingSalad.com, the online business coaching community for solopreneurs. Here is what one of MarketingSalad.com members says about her membership:

“I came to Marketing Salad with many, many things on my “to-do” list. Most had been there for at least a couple of years. They were things like writing and submitting articles on the internet, starting a blog, increasing my newsletter list, and on and on. I read articles and listened to classes trying to learn how to accomplish these tasks, but I never took action, it was too overwhelming.

Gillian Hood-Gabrielson, Fitness and Intuitive Eating Coach, www.healthieroutcomes.com

Click Here to Join MarketingSalad.com, the online business coaching community for solopreneurs

When my clients want to create multiple income streams, some go for creating very different products for the same target audience. Others go for different products for different audiences.

Which approach do you think is better? If you are working with different target market, you will have to do different mailing lists, write different blogs, different articles, and use different promotional techniques to reach your target markets. When you have different products, but work with the same target market, it is easier. While you are promoting or networking with your target market, you could offer different products. After all, your products are created for this market; all you have to find out is what a particular person’s needs are.

What I teach my students at Marketing Salad, the online business coaching community for solopreneurs is the need to create different products and services for the same target market.

There are many different products you can create. Books, ebooks, special reports, CDs, group coaching/consulting, audio guides and many more. Creating them for the same target market helps you really concentrate on your target market, and become well-known in it.

For example, as I work with solopreneurs, all of the products and services I have created are for solopreneurs:

https://www.MarketingSalad.com helps solopreneurs create passive income streams online.

Online Business Coaching helps solopreneurs get more clients by marketing online.

Complete Step by Step Online Marketing Course helps solopreneurs promote their business better online.

I would recommend that you concentrate on one target market, find out what it really needs, and create products / services that can solve their problems.

Once you have done that, and you have some time, you can look at your other target market, learn about the needs and problems, and create products to solve their problems.

Biana Babinsky