Want to get better results from online marketing? The secret for getting results from online marketing is to have a clear plan for what you need to do online to get results. Here are three tips for promoting your coaching business online in 2012:

1. Know Who You Want To Attract To Your Coaching Web Site

Decide on who the target market is for your coaching business is. When you know who your target market is, it will be much easier for you to bring traffic to your coaching web site.

For example, if you are a career coach, do you work with people in a particular industry? Those just starting out in their careers? Those who are changing careers?

If you are a business coach, what kind of businesses do you work with? Businesses in a particular industry? Businesses that are just starting out?

2. Bring Traffic To Your Coaching Web Site

Now that you know who your target market is, it is time to bring your target market to your web site.

To do that, use article marketing, social networking, blogging and search engine optimization to reach out to people in your target market and bring them to your web site.

3. Invite People Who Come To Your Web Site To Subscribe To Your Newsletter

As people visit many different web sites every day, they forget all about the web sites they have visited once they leave them. You don’t want your web site visitors to forget about your web site. In fact, you want them to remember about your web site, and keep coming back to your web site to check out your offerings.

If you want your web site visitors to keep coming back to your web site, then you need to invite them to subscribe to your newsletter. That way you will be able to keep in touch with them, let them know about your products and services, and invite them back to your web site to check out your new blog posts and new products.

Squeeze pages are the key to getting more newsletter subscribers from your coaching web site. This FREE Tutorial teaches you exactly what squeeze pages are, and how to use them to promote your coaching business!

Click Here For FREE Squeeze Page Tutorial

I am sure you have heard that in order to create a successful service business, you must have a niche. If you don’t have a niche, you won’t be able to promote your business effectively and you won’t be able to get clients for your business.

When I just started my web design business many years ago, I didn’t have a niche. As a result, both business owners needed ecommerce web sites AND people who wanted a web site for their dog where my potential clients. I couldn’t position myself in either market, though, because I was marketing to both (and to 50 more different markets) at the same time.

Once I decided to work with ecommerce businesses (no more dog web sites for me!), I became known in my field, and started getting referrals and clients on a regular basis.

If you don’t have a niche, there are a ton of things you won’t be able to do effectively:

1. You Can’t Create Effective Marketing Materials. Effective marketing materials are all about your perfect clients and what problems you help them solve. Good marketing materials help your potential clients see how they will be transformed after working with you. In order to achieve this, your marketing materials have to be written with your niche in mind.

If you don’t have a niche, your marketing materials will be very general, and won’t appeal to your perfect clients.

2. You Can’t Use Social Networking Web Sites Effectively. I have had many heart-based service professionals tell me that they are not getting results from their social networking. And many times the problem is deeper – they cannot get results from social networking web sites, because they are not using them to connect with people in their niche. And they cannot connect with people in their niche, because they don’t know who their niche is.

If you don’t have a clearly defined niche, you won’t be able to use social networking web sites effectively.

3. You Can’t Get Clients. Here is another question that I often get from heart-based service professionals – I am willing to work with anyone, so why is it so hard to get clients?

Many service professionals think that if they want to work with everyone, then it would be easy to get clients. After all, if everyone – people on the street, everyone they meet on social networking web sites, every person who reads their blog – is their client, then it is going to be very easy to get a few more service clients.

But, the exact opposite is true. If you don’t have a niche and you are marketing to everyone, it is going to be very hard to get clients. Without a niche, you won’t be able to showcase your expertise and how you help people. When you define your niche, it will be much easier to show to people in your niche how they will benefit from working with you, and you will get many more clients as a result.

Learn how to find your perfect niche during next week’s call, How To Find Your Profitable Niche , that you can register for at https://www.marketingsalad.com/niche.html.