Here are some tips for you for Internet Copy writing:

– Write your copy from the point of view of your clients. This means that you need to concentrate on what your clients will get when they hire you, buy your products, subscribe for your newsletter, etc.

Use few ‘I”s and many more ‘you”s, to show your clients how they will benefit from your products. Remember, it is all about them.

– Make your web copy easy to read. Don’t go on and on, with long paragraphs and no breaks. Write in shorter sentences and small paragraphs. Use a lot of white space and subtitles to separate your web copy into small chunks. Doing this makes your copy easier to read.

Drop that jargon! While you are an expert in your field, your clients are not. Therefore they will not be able to understand your jargon.

– Use testimonials. Many people say that they bought a product online because they read lots of great testimonials about it. However, many business owners forget to include testimonials for their products.

Don’t use a testimonial if it doesn’t say great things, though, as it will do more harm than good. If you don’t like someone’s testimonial, it might just be because they aren’t sure how to write one. In this case, contact them and ask if they can change it for you. Or, re-write it yourself, and ask for their permission to use the re-written testimonial. Many times you will get permission to do so.

I will be teaching Online Copywriting Teleseminars in
January and February. The January one will concentrate
on promoting your free products to get newsletter
subscribers. The February one will be all about writing
product descriptions and sales copy for your for-fee
products.

Members of my online business coaching program, MarketingSalad.com will be able to attend the seminars FREE, so join now to attend.

Or, just subscribe to my newsletter to receive more information about the teleseminars.

Biana Babinsky