Looking to get more search engine traffic to your web site? Here are the steps to navigate you through the SEO process:

– Find your target market. Who is your target market? Before going forward, make sure you know exactly who should be visiting your web site.

– Research Web Site Keywords. Find the keywords that the target market uses to locate your products and services online.

– Integrate Keywords into your meta tags and web site copy. It is very important to remember that just optimizing the meta tags is not enough for effective search engine optimization. The keywords have to be relevant to your web site and you need to effectively use them in your web site’s content.

– Get Links from other web sites to your web site. Many major search engines evaluate your web site’s popularity by counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. And if your web site has no incoming links, search engines will not consider it a popular web site.

Use these four steps to get your web site ranked better in search engines. For more information about search engine optimization, use the FREE Search Engine Optimization Tutorial.

I get a lot of e-mail from people who are in the process of starting a service business and need to get clients. Starting a business is a HUGE undertaking – you need to take care of finances, PR, sales, administrative tasks and much more. But you really NEED to drive clients to your business. Without clients, you business will not be able to exist for long.

Here is what you should start doing in order to drive more customers to your service buisness:

– Define your target market, people who want, need and can afford your services. Where can you meet these people?

– Create a web site with information about your products and services that would appeal to your target market

– Start an e-mail list, so that you can share tips with your target audience and collect their e-mail addresses for future marketing

– Start using search engine optimization and other marketing methods to drive traffic to your web site

Do you need more ideas for business owners just starting a service business? Here is a FREE Tutorial, How To Market Your Coaching Business

A few days ago I had the pleasure of hosting Press Power 101 – Become a Powerhouse with the Media Telseminar with Diana Ennen. Diana told us that we can use Press Releases to get more search engine traffic to our web site.

To do that you need to find good keywords to use in your press release and then use keywords in the heading for the Press Release and in the body of the Press Release. When you submit the press release to press release web sites, they will be indexed by search engines, and then, people using your keywords to search will be able to find your press releases.

This way you can rank in search engines using your press releases. How cool is that?
Diana shared a lot more tips, including

– Nuts and bolts of maximizing the publicity for your business

– What makes reporters notice your press release and use it for an article

– How to use articles and press releases to market your business

– When to send a press release and when to send an article to maximize your chances for publicity

There are lots of tips on the recording of the call, that will help you market your business better with publicity.

For more information about getting more traffic with search engines, here is FREE Search Engine Optimization Tutorial

In the last month alone, I had at least 20 people ask me for a proven and cost-effective way to drive traffic to their web site. Is free cost-effective enough? :) Search Engine Optimization is a free online marketing technique, that helps you drive more traffic to your web site and increase your revenues.

Did you know that over 70% of web surfers research and buy products by searching for them in search engines? This means that as you are reading this text, your target customers are using search engines to look for products and services to buy. Do you want your target customers to find YOUR web site, and buy from YOU, or find your competitors’ web sites and buy from them?

Since so many people are using search engines to locate products and services, it is extremely important to be able to direct that traffic to your web site. You can do that by using a process, called search engine optimization.

What is Search engine optimization? Search engine optimization (or SEO) is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

The search engine optimization process is described, in very simple terms, in the FREE Step by Step Search Engine Optimization Tutorial.

Many online business owners ask me how to increase their web site traffic. As a business owner, you should remember that increasing your web site traffic is not important, what IS important, is increasing targeted web site traffic. Targeted traffic are people interested in your products and services. For example, if you sell high end jewelry, your targeted traffic will be women looking for diamond earrings or men looking for engagement rings.

Getting a lof of consistent, targeted traffic should be every online business owner’s goal. Targeted traffic is interested in your products and services before it even comes to your web site.

Here information about a few sources different of targeted traffic and tips on getting more of it to your web site:

– Source of targeted traffic: Search Engines. If your web site is properly optimized for search engines, you can get a lot of targeted, useful traffic.

How to increase it: By doing search engine optimization. Search engine optimization (SEO) is the process of modifying web site and outside elements in order to bring more search engine traffic. You can learn more about search engine optimization for your web site in the Search Engine Optimization Special Report.

– Source of targeted traffic: Pay Per Clik Search Engines. You can bring targeted traffic to your web site by bidding on proper keywords with pay per click search engines. As you pay for every click, be careful about the keywords you bid on, and the daily budget for your campaigns.

How to increase it: By finding the optimal combination of keywords that you need and setting an optimal daily budget. Monitor and experiment with your pay per click campaigns – trying different things will help you find the most profitable keywords.

– Source of targeted traffic: Posting Articles Online. Write articles on topics related to your business, and your articles will be read by your potential customers.

How to increase it: Leverage your articles – post it on different article banks and encourage others to reprint them. Doing this will help you get in front of many people you would have never reached otherwise.

You will also be using leverage – by writing an article once, you will be able to use it many times to get exposure for your business.

So how can YOUR web site get more targeted visitors? Over to you – let’s take action:

– Take a look at your web site statistics. Learn where your targeted web site visitors are already coming from – are they coming from search engines? Link exchanges? Article banks? Your blog? The Understanding Web Site Statistics Special Report will help you navigate your web site statistics and understand how to use it to get the information you need for marketing your web site better.

– Based on the statistics, pick one source of targeted traffic to work on. It could be a source from which you are already receiving traffic, and would like to get more traffic from. Or, it could be a completely new source, from which you are not receiving any traffic, but would like to start.

– Learn as much as you can about the traffic source you pick. And than start working on getting targeted traffic. When you concentrate on one source, your efforts are fairly focused, and you will be able to get more targeted traffic to your web site.

By building up targeted traffic, you will be able to get more customers and improve your bottom line.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn how to get more clients using search engines in her Step by Step Search Engine Optimization Special Report

My blog is an excellent marketing tool for me, and it brings leads and clients to my business.

Sometime ago, my recommendation to clients was to have a web site, that has information about a business (services, products, newsletter, articles, etc), and a blog, used to communicate with potential clients. However, now some blogging software (WordPress, for example), let’s you create web pages, as well as a blog. This really blurred the lines between web sites and blogs and let’s you create whatever you need, using that software.

My recommendation is to start blogging, and provide useful and interesting posts that your target market would want to read.
The purpose of your blog is to get people who are in your target market to read your posts and enter your sphere of influence. Traffic from search engines does not cost any money, and it is a great way to get potential customers to your blog.

Treat each one of your blog posts as a separate file to be optimized for search engines. Use a keyword research tool to find phrases that are related to the main subject of the post, and weave them into the content of the post.

My e-book, Complete Step by Step Online Marketing Course contains lessons on effective business blogging, as well as keyword research and search engine optimization.

Biana Babinsky
Learn How To Promote Your Coaching Blog and Web Site Online With the Complete Step by Step Online Marketing Course

Many people have asked me about my Online Marketing System – what do I do and how do I do to keep my business successful, and keep customers coming to me every day.

I have created Biana’s Successful Online Marketing System, that consists of three steps:

Step 1. Create a web site, that is irressistable to your target customers.

Step 2. Populate your web site with products and services that your target market wants to buy.

Step 3. Use online marketing techniques to drive qualified traffic to your web site every single day.

A lot of different things go into each step. Of course, in order to create a web site that your target market will love, you need to know what your target market needs. This involves target market research, surveys and much more.

Same goes for your products and services – you need to KNOW what your target market needs in order to come up with products and services they want.

And when you need to drive traffic to your web site, you need to know exactly how to use search engine optimization, when to start business blogging and how to use articles in order to get clients to your web site.

You can use Biana’s Successful Online Marketing System to get a successful online business, or you can speed up the process and create a successful online business much faster with my Online Business and Marketing Coaching.

Question: Can a new, often updated blog overtake its older, more established competitor in search engine rankings?

Answer: There are three issues that are at play here:

1) SEO you do

2) SEO your competitors do

3) Search engine algorithm

Given that noone(except the search engine developers) know the exact algorithm, it is not possible to guarantee top search engine placement or to guarantee that one web site will be placed better than another web site. On top of this, Google changes its algorithm on a regular basis, and every time there is a change in the algorithm, there is a corresponding change in web sites’ rankings.

Having said that, fresh content, using linking effectively and good SEO techniques, will help you improve your blog’s standing over time. My Step by Step Search Engine Optimization Special Report will help you better undestand Search Engine Optimization(SEO) and do SEO for your web site and blog.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn how to get more clients using search engines in her Step by Step Search Engine Optimization Special Report

Here is a question I was asked a few weeks ago:

Biana, if you could only use three techniques to generate web site traffic, what would they be?

Well, I hope I can use more then just three techniques (because I already use many more), but here are 3 of my favorite ways to generate traffic:

Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor. A business blog is also a great tool for attracting potential customers to your blog and your web site.
Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them.

Article Writing and Publishing. This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

Need more clients? You can learn how to use business blogging, search engine optimization, article writing and publishing to get more clients at MarketingSalad.com, the online business coaching community for solopreneurs. Here is what one of MarketingSalad.com members says about her membership:

“I came to Marketing Salad with many, many things on my “to-do” list. Most had been there for at least a couple of years. They were things like writing and submitting articles on the internet, starting a blog, increasing my newsletter list, and on and on. I read articles and listened to classes trying to learn how to accomplish these tasks, but I never took action, it was too overwhelming.

Gillian Hood-Gabrielson, Fitness and Intuitive Eating Coach, www.healthieroutcomes.com

Click Here to Join MarketingSalad.com, the online business coaching community for solopreneurs

Publishing a newsletter on a regular basis is a great way to build relationships with your potential clients. The more targeted newsletter subscribers you have, the more people are exposed to your expertise and are able to become your clients.

Therefore, as a business owner, you must use different online marketing techniques to continuously grow your newsletter list.

One way to grow your list that many business owners overlook is by using pay-per-click search engines. With pay per click search engines you don’t have to do search engine optimization; rather, you pay for every click that is sent to your web site.

Last week in the forum at MarketingSalad.com I discussed how I use pay-per-click to get newsletter subscribers. Get access to that discussion, and much, much more at MarketingSalad.com

Here is what one of the members said about MarketingSalad.com:

“The forum is packed full of advice, tips and a wealth of information. Anything I want to know about online marketing I can either find the answers there or ask the question myself.

As a result of your advice on Search Engine Optimization I updated my web site and ever since I have been getting a lot of enquiries and even better, taken on several new clients!”

Join now for just $9.97/month at MarketingSalad.com