I have taught quite a few coaches how to get more clients online. The first step for getting more coaching clients is defining your niche, or your target market.

Once you know who your target market is, you have three goals:

– Driving your target market to your web site

– Getting your target market to subscribe to your newsletter

– Keeping in touch and building relationships with your target market using your newsletter. This step will help you turn your newsletter subscribers into clients.

#2 is straightforward – you need to have a prominent newsletter subscribe box on your web site, and encourage your web site visitors to subscribe to your newsletter. The best way to do that is by offering something at no charge (a report, e-book or e-course) as a bonus to subscribers.

#3 can be accomplished by publishing useful, interesting newsletters on a regular basis.

This leaves us with #1, driving your target market to your web site. How can you accomplish that?

Here are a few different ways to do that:

– Online Networking. Network in groups that your target market participates in and mention your newsletter web address in your signature.

– Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them. Make sure that your web site is optimized for
search engines, so that your target market can find it.

– Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, and let your target market know about your business. My business blog drives
newsletter subscribers and clients to my web site every single day.

Discover how to get clients for your coaching business at MarketingSalad.com, the online business mentoring web site for coaches. Learn more about it at https://www.MarketingSalad.com

Biana Babinsky

Over 70% of the Internet users use search engines to locate products and services they are interested in. This means that over 70% of your customers use search engines to locate YOUR products and services. Many of my newsletter subscribers and clients have found me using search engines. So if your business web site does not show up on search engines, you are missing out on a lot of valuable exposure.

So how do you get your web site to show up in search engines? This is a two-step process:

Step 1. Optimize your web site for search engines.
Step 2. Get links to your web site from other web sites. Many search engines put emphasis on links to your web site. Search engines assume that your web site has useful information if many other web sites link to yours. This results in better search engine rankings for your site.

Why do search engines place an emphasis on links to your web site when determining your search engine rankings? Since other web site owners are responsible for linking to your web site, it is more difficult for you to manipulate these links. Unless you provide other incentives to do so, no one will link to your web site if they don’t think that your web site provides useful information. Even if you contact people and request to exchange links, many people would ignore your request. Getting links to your web site from quality web sites takes a lot of time, effort and hard work.

But there is a much easier way of getting links to your web site. It is called article marketing. In fact, people will ask whether they can link to you. I get article re-printing requests almost every day. Every time someone re-prints my article, they also include a link back to my web site. You can learn all about using articles to improve your search engine rankings during tomorrow’s Article Marketing for Profits Teleseminar.

Writing articles is a viral way to generate links to your web site. To take full advantage of the viral nature of article marketing, submit your articles to many article directories. Once your articles are listed in the directories, web site and blog publishers will pick them up from the directories and publish them. There is no additional effort required on your part No more begging others to exchange links with you and no more waiting for web sites
to link to you. Once you start writing articles on a regular basis, you will get hundreds of people linking to you. If you search for my name, “Biana Babinsky” in Google, you will see thousands of results. Many of these results come from people reprinting my articles and linking back to my web site.

Tomorrow, during the Article Marketing for Profits Teleseminar I will teach you how to use article marketing to get more clients and sell more products. Here is what you will learn:

– Why article marketing is one of my favorite online marketing techniques, and how I use it to gain clients

– How to leverage your articles to get more search engine traffic

– How to leverage your articles and use them over and over again to create teleseminars, e-books and special reports

and much, much more.

Register now for just $17 at
https://www.avocadoconsulting.com/rlinks/zarticlest

Biana Babinsky

P.S. How much is a stream of potential clients, coming to your web
site every day, worth to you? Learn how to get it using article marketing
for just $17 at https://www.avocadoconsulting.com/rlinks/zarticlest

Many people ask me what I think of blogging as a way to build awareness and brand for a business. I love blogging – it helps me bring in more traffic and awareness for my products. It is easy to set up a blog – I recommend using software available on WordPress.org on your own web server, which is great for branding. You can also set up a blog at blogger.com.
A few ways to use your blog to build awareness for your business:

– Optimize your posts for search engines. By using search engine optimization you can drive more search engine traffic to your blog.

– Link to your web site and your products from the blog. By providing more information about you and your business, you get the reader interested in learning more about you and your business.

– Invite your blog readers to subscribe to your newsletter.

I have written many articles about using a blog for marketing. You can read them at https://www.avocadoconsulting.com/articles/ under Business Blogging.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Many solopreneurs have BIG goals for the next 12 months. For example, here are goals that lots of solopreneurs have for the next 12 months:

– Passive Income Goal: Create at least three products (books, ebooks, special reports, audio CDs) and sell them on their web site.

– Web Site Traffic Goal: Increase web site traffic at least 10 times, using article marketing and search engine optimization.

– Business Blogging Goal: Create a blog and blog on a regular basis. Have the blog attract a lot of traffic, and use it to create brand awareness, leads and sales for the business.

These sound like a great goals, but the problem is that many solopreneurs don’t follow up on them. 12 months come and go, and they are not any closer to implementing these
goals for their business.

After talking to many solopreneurs, I find this happens for a few different reasons:

– Solopreneurs and online business owners would love to implement the goals, but they do not know how to do that. They don’t know how to do search engine optimization, get a business blog or create and start selling an e-book.

They search for the information online, become overwhelmed with all the information available, and are not able to extract the information they need.

– Solopreneurs need to ask follow-up questions about marketing techniques. Many have told me that after buying an information product on search engine optimization, online marketing or passive income stream, they still need some help implementing the techniques discussed.

Since they can’t ask the author more questions about implementing the techniques in their business, they give up on marketing techniques and their goals.

– They are not connected with peer professionals. To stay on track and keep motivated, you need to be connected with peers who are working on similar goals. You can also ask your peers for feedback on your products and for testimonials and bonuses to include with your new products.

My Complete Online Marketing System, addresses all of the above issues and helps business owners achieve their passive income, web site traffic and blogging goals. Here is how it does that:

– Complete Online Marketing System includes my very popular Step By Step Complete Online Marketing Course, that describes to you in non-techy steps how to apply search engine optimization, business blogging, article marketing and other marketing techniques to your business.

– If you have questions (after working with many solopreneurs, I KNOW that you will have additional questions), the Complete Online Marketing System gives you access for a YEAR to my members-only web site, MarketingSalad.com. There I answer members questions on everything from choosing the right keywords to commenting on other people’s blogs.

– Need testimonials for your brand new product, or want to brainstorm with other members? This is what the forum at MarketingSalad.com is for – members share ideas and discuss how to use online marketing to get more clients and earn more money online.

The Complete Online Marketing System consists of two of my proven and extremely popular products, Complete Step by Step Marketing Course and membership in
MarketingSalad.com, the online business community for solopreneurs.

If you were to purchase them separately, you would pay $167 for these two products. However, until today at 10 pm Eastern Time, you can grab The Complete Online Marketing System for just $97 – save $70!!

WARNING: Today is the last day to get the Complete
Online Marketing System at the ridiculously low price of $97. Today at 10pm Eastern time the price is going to $127. Get it today before 10 pm Eastern and get the discount at https://www.avocadoconsulting.com/rlinks/zcomplete

Many people have asked me for a Complete Marketing System – ONE system, that will teach them everything about marketing online. They want to have ONE reference to which they want to turn whenever they want to use a new online marketing technique – online networking, article marketing, search engine optimization, etc. They also want to have a place to ask marketing questions and get clear answers – not the wishy-washy answers you get at free marketing forums.

I have created the Complete Online Marketing System to give business owners ONE business resource that answers all of their questions.

The Complete Online Marketing System helps you learn step-by-step directions for marketing your business online, getting more clients and making money. AND it gives you access to me, Biana Babinsky, the online business consultant, expert and author for a whole year to ask questions and brainstorm marketing ideas.

The Complete Online Marketing System consists of two of my proven and extremely popular products, Complete Step by Step Marketing Course and MarketingSalad.com, the online business community for solopreneurs.

If you were to purchase them separately, you would pay $167 for these two products. However, until July 14th, you can grab the Complete Online Marketing System for just $97 – save $70!!

Biana Babinsky

P.S. I am tired of seeing people offer specials and not increase their price after the deadline. This devalues their special offers. However, when I say that I will raise prices, I always do. On July 14th, 2006, at 10pm Eastern time the price for the Complete Online Marketing System will go up to $127. Then, on July 31st, 2006, the price will go up to $147. Save and get Complete Online Marketing System for just $97!

Let’s say someone is looking for a Marketing E-book, using search engines. What will this person type in? Sometines e-book, sometimes ebook, sometimes e book. Sometimes a plural form of one of those three.

Which spelling should YOU use on your web page? Which one(s) will bring you the most traffic?

There is a lot of discussion around using correct spelling versus alternative spelling, especially when the alternative spelling brings in traffic. My suggestion would be to first research these alternative spellings with a keyword tool, such as WordTracker, to see how much traffic you can get on those different spellings.
If there are indeed many people searching for misspellings, and you want to capture them, you have a few alternative ways to do that:

– Use them right there in your web site copy. Many people don’t like it, as this makes their web copy unprofessional.

– Create another section on your web site (or a whole new web site), that will have the misspellings, and than funnel the traffic to your clip art. This may be a good alternative if you don’t want to change the copy on your main web site.
You should also get my Step by Step Search Engine Optimization Special Report, that discusses how to drive more traffic from search engines to your web site.
Biana Babinsky

Biana is the online business consultant, expert and author who teaches online business owners how drive more traffic from search engines to their web sites. Learn How to Get More Traffic to Your Web Site from Search Engines, get the Step by Step Search Engine Optimization Special Report

Did you know that over 70% of your target customers start looking for your products and services by searching for them using a search engine?

This means that if your web site is not optimized for search engines, you are missing out on all these potential customers.

Search engine optimization is really a two-part process. Part one is the optimization, on your web site, which amounts to making changes to your web site content and tags, as well as your web site structure. The second part of the process, which is just as important, is making changes off your web site. This involves creating and executing linking strategies with other web sites.

My Step by Step Search Engine Optimization special report describes in detail how to do both on-site optimization, as well as create your linking strategies. The report is available
at a tiny fraction of the cost you would pay to someone to actually optimize your web site for you. Click Here To Learn More About Biana Babinsky’s Step by Step Search Engine Optimization Special Report

What do trackbacks, blogrolls and search engine optimization for blogs have in common? We discussed all of them, and much, much more during the Blogging for Business Teleseminar today.

Using trackbacks helps you refer to posts on other people’s blogs and at the same time helps you link your post and a post on another blog.

A blogroll is a list of other blogs you link to from your own blog.

Since a very high percentage of Internet users start their search for products and services by using search engines, it is very important to do search engine optimization for every post on your blog. Make sure that you do keyword research and learn which keywords your potential clients use to search for your products and services. Then, use the keywords when blogging to bring in search engine traffic.

Want more blogging tips? The recording of today’s Blogging for Business Teleseminar is available to members of MarketingSalad.com, the online business community for business owners. Once you join, you will have access to this and other teleseminar recordings, online business worksheets, business coaching with me, Biana Babinsky, and much more. Membership is just $9.97/month. Join MarketingSalad.com and Get Access To The Recording.

Hi, everyone

On June 14th I was interviewed about online business, and how to find customers online and make more money. I shared lots of tips on business blogging, search engine optimization, newsletter publishing, article writing and much more.

You can download the recording of the teleseminar from the members-only section at MarketingSalad.com.

Learn about the benefits of the membership and join at MarketingSalad.com

Biana Babinsky

Get access to online business worksheets, recordings, marketing plans and business coaching with Biana Babinsky, all for just $9.97/month at https://www.MarketingSalad.com

If you have a local business (meaning your business can only work one on one with local clients), such as a real estate business, restaurant, etc., here are some recommendations for promoting it:
– Network with businesses that you can exchange referrals with. Think of other businesses your target market might be working with and start networking with them. Once you get to know each other, you can explore how to exchange referrals and even work together to bring the best value to your clients.

– Use your web site to your most advantage. Optimize your web site, so that people looking for decorative painting services in your area can find you. You can also use pay per click services to drive potential clients to your web site.

– Think about leveraging your knowledge and experience to serve non-local clients as well. For example, a restaurant owner can publish a cookbook, that can be bought by everyone, not just people in the local community.

To learn more about promoting your business, get my Complete Step by Step Online Marketing Course, your how-to guide to marketing your business online.

Biana Babinsky