Archive for the 'SEO' Category

Good Search Keywords Can Earn You More Money

Thursday, May 4th, 2006
 

Did you know that if you are not using the correct keywords on your web site, you are losing money?

What are keywords? Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a
relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

To learn all about picking the right keywords for your web site, get my Step by Step Search Engine Optimization Special Report.

How To Start Online Home Based Business

Thursday, April 27th, 2006
 

So you started a home based to work from home. How can you get customers to actually come and buy from you? Here are five tips to get you started:

Get a Web Site for your Business. Getting a web site online is just like opening a store in the brick and mortar world. Even if your company provides a web site for you, get your own web site. It is going to be much easier to promote, get search engine traffic and get customers when you have your own, not a company-given web site.

Make sure the Web Site is usable and search engine friendly. Many times a web site owner designs a web site that the owner likes. The problem is, the web site is very business owner-oriented, instead of being customer-oriented. Remember – it is not about you, it is about the customers. Ask a few people from your target market to test drive the web site for you, and to tell you what they liked/disliked about it.

This way you will know that your target customers like and are interested in using your web site.

Start learning about Search Engines. You might not become a search engine specialist, but it is important to know how search engines work, and why they send more traffic to one web site, and less traffic to another. To get started, read the Basics of Search Engine Optimization article. For more in-depth information on getting search engine traffic to your web site, get Step by Step Search Engine Optimization Report.

Get a Newsletter for your Web Site. When people come to your web site, you don’t want them to leave empty-handed and never return. So ask them to sign up for your newsletter. They might not buy from you on their first visit, but capturing their email address will help you keep in touch with them and market to them at a later date.

Start a Link Exchange on your web site. Exchanging links with good, quality sites will help you get more traffic and search engine rankings. Avoid web sites that are full of banners and are not professional looking.

Biana Babinsky
Biana Babinsky is the online business coach and expert. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online for your home based business.

Search Engine Optimization Teleseminar Tomorrow

Wednesday, April 26th, 2006
 

Hi, everyone

Many online business owners have told me exactly the same thing – they have created a web site on their own (or paid someone to create a web site for them), the web site has been online for a while, but the web site is not generating any sales.

After 1, 3, or even 5 years online, business owners keep paying for web site hosting and maintenance, but they are not making any money with the web site.

If you don’t have web site traffic, spending money on web site design, hosting and maintenance is a complete waste of money. A web site without traffic is like a store that no one goes to – if no one comes through the doors, no one is buying.

The only way to get sales and make money with your web site is if you have good, targeted traffic coming to your web site every day.

You can get target traffic to your web site by doing search engine optimization. Search engine traffic is great – it is f_r_e_e, and if you know how to drive it to your web site, you can get it to your web site every single day.

Tomorrow I will discussing the steps you need to take to get f_r_e_e search engine traffic to your web site. Here is what you will learn:

– How search engines work, explained in plain English

– Why choosing the right keywords is extremely important for your business, and what tools to use to find these keywords

– How to find your current search engine rankings, and how to improve them

– You might already have the perfect keywords for your web site – and I will tell you where to find them

– Which elements of your web site might be working against getting better search engine rankings, and how to fix them

– How link exchanges can help you get better search engine rankings

– Why writing articles is the best thing you can do to get more search engine traffic

and much more.

Register now at https://www.avocadoconsulting.com/rlinks/zteleseo

How To Get More Traffic To Your Web Site

Monday, April 24th, 2006
 

Hi everyone,

Do you know how to drive more traffic to your web site?

If you want to increase your newsletter subscribers, get more people buying your products and asking about your services, you need to increase your web site traffic.

If you get 1 sale for every 100 people who visit your web site and you get about 300 visitors a day, you get about 3 sales a day.

If you just increase the number of your daily visitors to 1,000, now you can get about 10 sales a day.

Will seven more sales a day increase your bottom line? How about 17 more sales? Or 57?

As you can see, the best way to increase your web site sales is to increase your web site traffic.

Here are my three favorite ways to get more web site traffic:

– Type Of Traffic: Free search engine traffic.
How To Get It: By performing search engine optimization.
How To Do It: Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same
site) and external (links between pages on different sites) link structure of a web site.

– Type Of Traffic: Free traffic from other web sites and blogs.
How To Get It: By writing and publishing articles.
How To Do It: When you write and publish your articles, other web site owners pick them up and publish them on their web sites and blogs, while giving you a link back to your web site. Free traffic comes to you via those links.

– Type Of Traffic: Free blog traffic.
How To Get It: By blogging.
How To Do It: A business blog is an excellent tool to toot your own horn, let the world know about your business, as well as your services, and tell your target customers why they should do business with you, rather than your competitor. Your blog can be listed in various blogging directories and optimized for search engines, thus bringing you more traffic.

Biana Babinsky

Biana Babinsky is the online business coach and expert. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online.

Having Trouble Getting Links to Your Web Site?

Tuesday, April 11th, 2006
 

Having trouble getting links and reciprocal links to your web site?

I am sure you know that having links from other quality web sites to your web site is good. There are several reasons for this:

– When someone links to your web site, the visitors of that web site can click on the link and visit your web site. These are bonus visitors, as they would have never found about about your web site, if it weren’t for that link.

– You are building a brand. The more people link to you, the more people will know who you are, and what your business is.

– Search engines love links; some of them measure your web site’s popularity based on how many links you have going to your web site. More links to your web site means your web site is more popular, and, thus, it gets better search engine rankings.

As you can see, having links to your web site is very advantageous to your and your business. I have many different blogs and web sites linking to me (many are linking without me having to ask!), and I will be sharing my tips and secrets on getting those links during the How To Use Search Engine Optimization To Make More Money Teleseminar.

Join me and learn how to get hundreds of links to YOUR web site.

Biana Babinsky

P.S. Links to your web site mean MORE newsletter subscribers and more clients. Learn how to get links to your web site without too much effort during my How To Use Search Engine Optimization To Make More Money Teleseminar

Are You Losing Clients?

Friday, April 7th, 2006
 

ARE YOU LOSING CLIENTS every single day because your web site is not ranking well in search engines?

Research shows that many people use search engines to do research and make buying decisions. This means that your target customers are using search engines to search
for YOUR products and services EVERY SINGLE DAY.

Are these people able to find you? Or are they finding your competitors’ web sites, because your competitors have better search engine rankings?

Join me on April 28th, when I discuss how I get search engine traffic to my own web site, and how you can use my ideas to drive traffic to yours. Learn how to drive your perfect customers from search engines directly to your web site.

Register for How To Use SEO To Make More Money Teleseminar Now

How To Pick Keywords to Optimize Your Web Site

Thursday, April 6th, 2006
 

In search engine optimization, Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.

For more information on picking the right keywords to optimize your web site, and for doing search engine optimization, take a look at this FREE Tutorial: FREE Search Engine Optimization Tutorial

How To Increase The Number of Newsletter Subscribers

Wednesday, April 5th, 2006
 

Many of you have asked how to get more subscribers for your newsletter. Here are some of the things I use to get more newsletter subscribers:

Article Publishing. Publishing articles with Resource Box linking back to your newsletter page encourages your article readers to subscribe to your newsletter.

Search Engine Optimization. More search engine traffic to your web site means more people come to your web site, and are able to subscribe to your newsletter.

Create more awareness for your newsletter. Mention your newsletter everywhere. Mention it during your events, offer a subscription on your blog, ask your current subscribers to forward it to others who might be interested, ask people to subscribe on every page of your web site. The more you mention your newsletter, the more subscribers you will get.

Jessica Albon, a newsletter consultant, has shared many great ways to get newsletter subscribers during a teleseminar she gave at MarketingSalad.com. You may pick up the recording here: How to Add Hundreds of Subscribers to Your Newsletter.

Biana Babinsky
Increase Your Newsletter Subscriber Base – get the How to Add Hundreds of Subscribers to Your Newsletter Recording

Local Internet Marketing

Tuesday, March 28th, 2006
 

I have worked with clients from many countries. I didn’t target the countries; rather, the clients came to me through online networking, referrals and by finding my articles and my web site online.

However, real estate agents, professional organizers, restaurant owners and many other business owners are looking for clients in a small geographical area. For them I have put together a few ideas for targetting specic geographical locations online for you:

– Do local Search Engine Optimization by using localized keywords. If you are a local, let’s say New York business, you would probably want to optimize your web site for local keyword combinations.

A New York dentist would want to target keywords such as “new york dentist”, etc. You may want to create different sales copy for different locales you want to target. More information about search engine optimization is available in the Step by Step Search Engine Optimization Special Report.

– Use Google Adwords – you can use Adwords to advertise to people in specic states in the US, specific countries outside of the US, etc. Here is a link: https://adwords.google.com

– Find networking forums in the specific countries and participate in them. You may want to find web sites and groups that have a large percentage of people you want to market to, and start networking with them on a regular basis.

Biana Babinsky

P.S. Join me at MarketingSalad.com, the online business coaching community for business owners, where I teach members all about Internet marketing, including local Internet marketing.

How To Use SEO To Make More Money Teleseminar

Tuesday, March 28th, 2006
 

Not Getting Enough Sales From Your Web Site?

Many online business owners have told me exactly the same thing – they have created a web site on their own (or paid someone to create a web site for them), the web site has been online for a while, but the web site is not generating any sales.

After 1, 3, or even 5 years online, business owners keep paying for web site hosting and maintenance, but they are not making any money with the web site.

You Can Only Make Money If You Have Web Site Traffic

If you don’t have web site traffic, spending money on web site design, hosting and maintenance is a complete waste of money. A web site without traffic is like a store that no one goes to – if no one comes through the doors, no one is buying.

The only way to get sales and make money with your web site is if you have good, targeted traffic coming to your web site every day.

Learn More About “How To Use SEO To Make More Money” Teleseminar

Search Engines Are A Great Source Of Traffic

Reasearch shows, that many people use search engines to do research and make buying decisions. This means that your target customers are using search engines to search for YOUR products and services.

Search engines direct a lot of the buying traffic on the Internet – people use search engines to locate products and services that they need, and search engines send the people to the web sites that sell these products and services.

This means that if your web site has good search engine rankings, search engines will send you a lot of traffic of people looking for your products and services. The more traffic you can get from search engines, the more products and services you can sell, and the more money you can make.

Learn More About “How To Use SEO To Make More Money” Teleseminar

How Can You Increase Search Engine Traffic To Your Web Site?

As you can see, more search engines traffic means more web site visitors who need your products and services. More web site visitors means more sales and more profits for you.

So how can you increase your search engine traffic? You can do that by doing search engine optimization. Search engine optimization (SEO) is the process of modifying web site and outside elements in order to bring more search engine traffic that needs your products and services.

Learn More About “How To Use SEO To Make More Money” Teleseminar