Archive for the 'Search Engines Optimization' Category

Is There A Guaranteed Way To Increase Web Site Traffic?

Wednesday, October 18th, 2006
 

There are no guarantees in online marketing, but by investing.time into your online marketing strategy, you can start getting more traffic to your web site. Here are a few things I recommend doing:

Search engine optimization. Create effective content for your web site and make sure that your content includes keywords that people use to search for your products/services. Once you find keywords that you can use, weave them into the tags as well as web site text.

Article marketing. Write articles on the subject of your expertise and submit them to article directories. Don’t forget to create an effective Resource Box for every article, and include a reason for the article reader to click on the link to your web site.

Article marketing helps to introduce your expertise to people who would have never known about you otherwise, and it helps you gain more links (and more traffic) to
your web site.

Business blogging is another great way to bring in web site traffic. Start a blog and make sure you update it on a regular basis. Make sure you list your blog in Blog Directories, Technorati, etc, so that potential customers can find your blog, subscribe to it and read it on a regular basis.

There are dozens of articles on search engine optimization, article marketing, blogging and more, they should help you learn more about getting web site traffic.

And for step-by-step instructions on getting more web site traffic and promoting your coaching business online, use the FREE Tutorial, How To Market Your Coaching Business.

FREE Make Money With Information Products Audio Recording

Friday, October 13th, 2006
 

Hi, everyone

Yesterday we had many people on the Make Money With Information Products call. I got a few e-mails from people telling me that the lines were full, and they could not get in.

You can get the teleseminar’s audio recording at https://www.avocadoconsulting.com/info/ Here are just some things I shared on this call:
– How to find ideas for most profitable products

– How to make more money with your products

Online marketing techniques to use to bring more buyers to your web site

– How to leverage your products to create a products empire

Grab the recording at https://www.avocadoconsulting.com/info/

How To Sell More Of Your Ebooks

Thursday, October 12th, 2006
 

Want to sell more ebooks online? The same marketing techniques that work for promoting your web site and services work for promoting ebooks and other products:

Create good, persuasive copy. A good sales letter for your ebook can dramatically increase your sales. Make sure you tout the benefits of the product in the sales letter.

Search engine optimization – make sure you optimize your ebook page with relevant keywords. A lot of people use search engines to locate products they want to buy; make sure you can get some of that traffic to your web site.

Article writing and publishing. Write articles of interest to your target market, and create a powerful Resource Box to promote your ebook. I find this to be a great way to promote my ebooks and other products.

Affiliate Marketing. Create a profitable affiliate program that encourages your affiliates to recommend and promote your products on their blogs and web sites.

For more information on selling more copies of your ebooks, here is the FREE Ebook Publishing Tutorial.

4 Steps To Search Engine Optimization

Thursday, October 5th, 2006
 

Looking to get more search engine traffic to your web site? Here are the steps to navigate you through the SEO process:

Find your target market. Who is your target market? Before going forward, make sure you know exactly who should be visiting your web site.

Research Web Site Keywords. Find the keywords that the target market uses to locate your products and services online.

Integrate Keywords into your meta tags and web site copy. It is very important to remember that just optimizing the meta tags is not enough for effective search engine optimization. The keywords have to be relevant to your web site and you need to effectively use them in your web site’s content.

Get Links from other web sites to your web site. Many major search engines evaluate your web site’s popularity by counting the number of links that point to your site. The more popular your web site is, the better rankings it gets on search engines. And if your web site has no incoming links, search engines will not consider it a popular web site.

Use these four steps to get your web site ranked better in search engines. For more information about search engine optimization, use the FREE Search Engine Optimization Tutorial.

How To Start Promoting A Service Business Online

Thursday, September 21st, 2006
 

I get a lot of e-mail from people who are in the process of starting a service business and need to get clients. Starting a business is a HUGE undertaking – you need to take care of finances, PR, sales, administrative tasks and much more. But you really NEED to drive clients to your business. Without clients, you business will not be able to exist for long.

Here is what you should start doing in order to drive more customers to your service buisness:

Define your target market, people who want, need and can afford your services. Where can you meet these people?

Create a web site with information about your products and services that would appeal to your target market

Start an e-mail list, so that you can share tips with your target audience and collect their e-mail addresses for future marketing

Start using search engine optimization and other marketing methods to drive traffic to your web site

Do you need more ideas for business owners just starting a service business? Here is a FREE Tutorial, How To Market Your Coaching Business

Use Press Releases To Get Search Engine Traffic

Sunday, September 17th, 2006
 

A few days ago I had the pleasure of hosting Press Power 101 – Become a Powerhouse with the Media Telseminar with Diana Ennen. Diana told us that we can use Press Releases to get more search engine traffic to our web site.

To do that you need to find good keywords to use in your press release and then use keywords in the heading for the Press Release and in the body of the Press Release. When you submit the press release to press release web sites, they will be indexed by search engines, and then, people using your keywords to search will be able to find your press releases.

This way you can rank in search engines using your press releases. How cool is that?
Diana shared a lot more tips, including

– Nuts and bolts of maximizing the publicity for your business

– What makes reporters notice your press release and use it for an article

– How to use articles and press releases to market your business

– When to send a press release and when to send an article to maximize your chances for publicity

There are lots of tips on the recording of the call, that will help you market your business better with publicity.

For more information about getting more traffic with search engines, here is FREE Search Engine Optimization Tutorial

FREE Technique To Get More Web Site Traffic

Monday, September 4th, 2006
 

In the last month alone, I had at least 20 people ask me for a proven and cost-effective way to drive traffic to their web site. Is free cost-effective enough? :) Search Engine Optimization is a free online marketing technique, that helps you drive more traffic to your web site and increase your revenues.

Did you know that over 70% of web surfers research and buy products by searching for them in search engines? This means that as you are reading this text, your target customers are using search engines to look for products and services to buy. Do you want your target customers to find YOUR web site, and buy from YOU, or find your competitors’ web sites and buy from them?

Since so many people are using search engines to locate products and services, it is extremely important to be able to direct that traffic to your web site. You can do that by using a process, called search engine optimization.

What is Search engine optimization? Search engine optimization (or SEO) is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

The search engine optimization process is described, in very simple terms, in the FREE Step by Step Search Engine Optimization Tutorial.