Lately, I have been hearing from many business owners asking me how to fill their teleseminars with participants. They have told me that some places where they used to promote their teleseminars have closed down and others are not as effective as they have been in the past. One person asked me whether there is something new and fresh for promoting teleseminars.

The answer is social networking web sites! Social networking web sites are great places to promote your teleseminars and get more participants. Here is why:

Social Networking Helps You Listen To Your Target Market

This is one of the best reasons to use social networking, and it is greatly under-used. Before talking, listen. What is your target market talking about? What kind of questions do they ask? What kind of issues do they face? What do they need help with?

Create a teleseminar based on what your target market wants, and you will see it selling out fast.

Take action: follow your target market on Twitter and learn what your target market is talking about. Then join the conversation!

Social Networking Helps You To Get To Know Others In Your Target Market And To Get Your Target Market To Know You, Like You And Trust You

When you are offering a teleseminar, you have access to many people who already know you, like you and trust you. They are much more likely to register for your teleseminars because of that!

Take action: don’t just use social networking to promote yourself; use it to provide useful tips and information that will help others!

Some Social Networking Web Sites Have Special Sections To Help You Promote Your Teleseminars

Facebook and LinkedIn have special sections that let you promote your teleseminars.

Take action: locate these areas and see how you can use them to promote your own teleseminars.

Social Networking Helps You Promote Your Expertise

Every time I ask people why they would attend someone’s teleseminars, they always mention that they want to attend teleseminars taught by someone who is an expert at what he/she does.

Take action: promote your expertise on social networks by sharing tips, answering questions and sharing your blog posts.

Social Networking Sites Give You Opportunity To Promote Yourself

Last, but definitely not least, you can use social networking web sites to promote your teleseminars. On Twitter, for example, you can always invite your followers to your teleseminars by providing a link to your teleseminar in your twit. The key is not to overdo your promotion and to build enough credibility with your other twits, so that when you do invite your followers to your teleseminar, they really want to join your calls.

Take action: create a system to promote your teleseminars on Twitter.

A client of mine said to me a few months ago: “I don’t understand how to accomplish anything on Twitter. You only get 140 characters to say what you want to say. I can’t even say hello in 140 characters!”

While 140 characters may seem restrictive, it helps us get right to the point in our twits and share information and value with our followers.

Here are 5 things you can do right now on Twitter – it will help you share your expertise, help others and provide value to your followers:

– Share A Tip. In order to get clients on Twitter you want to be seen as an expert, it is as simple as that. And in order to be seen as an expert, you must promote your expertise. I wrote a whole blog post on promoting your expertise on Twitter, so read it for more information on promoting your expertise on Twitter.

When you share tips in your field of knowledge, you are seen as an expert, someone who has a lot of knowledge in a particular area.

Action to take: share a tip and build your expert status!

– Answer A Question. Take a look at your Twitter stream (a stream of what all of your Twitter friends are saying). Some of your friends are asking questions, looking for recommendations and needed help. Pay it forward and answer a question to which you know the answer!

Action to take now: read your Twitter stream and look for questions that people ask. When you see a question you can respond to, do so!

– Share Something Non-Business Related. Remember, people like to do business with people they know, like and trust. Help your followers to get to know you better by sharing something about you.

Did you see a good movie over the weekend? Read a good book? Cooked something tasty? Don’t keep it all to yourself – share with others!

Action to take now: share one fun non-business related thing!

– Ask For A Recommendation. Have you been looking for a web designer for a while? Do you need someone to review your sales letter? Are you looking for coach? Do you have a project that had to be done three months ago, but

Twitter is a great place to ask for recommendations – ask your followers to recommend someone to help you get something done in your business!

Action to take now: find out what kind of vendor you are looking for and ask for a recommendation!

– Share A Recommendation. Did someone on Twitter provide you with exceptional service? Do you enjoy articles that one of your Twitter friends writes? Is there a blog that you want to recommend?

Don’t keep this to yourself – share! By doing so you will provide referrals to the person you are recommending and you will enrich the lives of people who will follow your recommendations! Win-win-win for everyone.

Action to take now: Make a recommendation!

As you can see, there are many things you can do right now to share your expertise, help others and provide value to your followers. Want to learn more about using Twitter to get more clients and customers? Get my How To Promote Your Business With Twitter Home Study Guide at https://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky

Quite a few business owners have told me that their major concern about Twitter is that it is a waste of time. They are afraid that they will spend a lot of time on Twitter without getting results. After all, Twitter looks like a chat program where thousands of people can participate at any one time. This certainly looks like a big waste of time.

The beauty of Twitter, though, is how individual it is. Since none of us follow exactly the same people, Twitter conversations will look different to each one of us. Follow random people who you have nothing in common with, and all you will hear about are topics that do not interest you.

However, follow people with similar interests, people who can help you with your business, and people in your target market, and you will see your Twitter stream as an opportunity to learn, contribute, help and get clients for your business.

If you are tired of wasting time reading things you are not interested in on Twitter, here are three tips so that you can stop wasting time and get results:

– Evaluate Your Goals For Twitter. When you just joined Twitter, chances are you joined in because (your coach told you to do that, all the cool kids were doing it, etc), so you did not set any goals. You wanted to see how it goes and what it is.

Now, before you do anything else, you must set some realistic goals for using Twitter. If you do not have any goals, you are not going to see any results. It’s that simple.

What are you expecting from Twitter? Clients? Customers? Newsletter subscribers? Set some goals, and then work on achieving them!

– Don’t Borrow Time For Twitter; Only Spend The Time That You Have. Only spend time that you have on Twitter. Only have 20 minutes in one day? Spend the 20 minutes on Twitter and then go on to your other commitments. Don’t make your client work or marketing activities suffer because of Twitter.

Don’t borrow the time that you do not have to use Twitter. Do allocate some of your marketing time for Twitter. Use that time wisely.

– Track Everything! Track everything about using Twitter. Track how much time you spend and what kind of results you receive (such as newsletter subscribers, clients, exposure to your target market, etc). Doing this will show you whether Twitter marketing is working for you or whether you should adjust it further.

If you feel you are spending too much time on Twitter without results, it is time to reevaluate! Get a pen and a sheet of paper and use the three points above to reevaluate your Twitter strategy. To learn about my step-by-step plan for creating buzz and getting clients and customers on Twitter, get my How To Promote Your Business On Twitter Home Study Guide, at https://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky

I love Twitter! Every week I receive blog readers, interview requests, newsletter subscribers, and clients and customers from Twitter. Why does this happen? It happens because many people on Twitter know that I am an expert at helping business owners get more newsletter subscribers and clients online, so they turn to me when they need help with getting clients or they would like to interview someone who is an expert at helping business owners get clients.

This will work for you too. If you become known on Twitter for your expertise many more people will want to interview you, read your blog, subscribe to your newsletter and buy your products and services.

So how do you let people on Twitter know about your expertise? How do you promote your expert status and become seen as an expert? Here are three tips for you to accomplish just that:

– Promote Your Expert Status In Your Twitter Profile. Start from the very beginning. If someone on Twitter wants to learn more about you, where do they start? They go to your profile.

Use your profile to communicate your expert status in your field. You don’t have to call yourself a guru or an expert, but you must provide enough information to communicate your expertise. Use your bio to provide information about who you are and what you do.

– Help Others. Many experts share their expertise and use it to help others. There is a lot you can do on Twitter to help others. You can offer tips, re-tweet their requests, and answer their questions.

Many people re-tweet (share with their followers) tips that they see. This means that if you share tips that resonate with your followers, your followers will share them with their followers. This dramatically increases the number of people who see your tips and your expertise.

– Share Your Blog Posts On Twitter. Your blog posts help you share tips, demonstrate your expertise and attract clients. Another great way to demonstrate your expertise on Twitter is to share your blog posts with your followers.

There are two ways to do that. One is manual. Every time you write a new blog entry, post its name and a link to it to Twitter. That way your followers will see the link, follow it to your blog and read your post.

You can also automate posting your blog posts to Twitter. Use an application called Twitterfeed to automatically post your blog posts to Twitter. With Twitterfeed all you have to do is create a blog post. Once you do, it will be automatically posted to your Twitter account and your followers will be able to read your blog post, without your having to do anything for it. This is a great way to automate the promotion of your expertise on Twitter.

Remember, people like to do business with experts. Follow these three tips to demonstrate your expertise on Twitter and you will start seeing better results from Twitter very soon! To learn more about using Twitter to get clients and customers, get the How To Promote Your Business With Twitter Home Study Guide, at https://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky

I have a confession to make. I have been using social networking to build my list and market my business long before it was the “it” thing to do. In fact, social networking has been a solid list building performer for me ever since I have started my business.

However, something happened in 2008. Social networking went from being a solid performer to being the star list building referral for my list. You see, in 2008 social networking became very hot and everyone, and I mean *everyone* jumped on the social networking bandwagon. I saw people who have never used social networking in their lives create new accounts on Facebook and Twitter and jump right in.

More people than ever are using social networking, but how does it affect your business? More people using social networking means there are more people in your target market who are using social networking. You can reach many more people through social networking now than you could just a year ago. What are you waiting for? Now is the best time to use social networking to reach your target market and build your list. Here is how:

– Spend Time On Creating/Updating Your Profile Page. It amazes me that when I visit business owners’ profile pages on Facebook and other social networks, some do not have their web site listed. If your web site is not listed on your profile, you are missing a golden opportunity to expand your list.

When your target market is visiting your profile, they want to see your web site. If you do not have your web site listed, you will not be able to get subscribers from your social networking efforts.

– Link Directly To Your Newsletter Subscription Page. You want to get subscribers from your social networking efforts, right? So make sure that the links that you use on your social networking profiles link directly to your newsletter subscription page.

– Build Relationships With People You Meet. People buy from those they know, like and trust. Don’t just promote yourself all the time. Get to know your contacts and they will get to know you.

For example, on Twitter, spend 80-90% of your twits to help others, share useful content and network. Limit promotion to 10-20% of the time. When you do this, more people will follow you and more people will want to get to know you, which will translate into more subscribers over time.

– Blog And Share Your Blog Posts On Social Networks. Sharing your blog posts is another great way to demonstrate your expertise to your target market. And you don’t even have to share your posts manually. Facebook, Twitter and LinkedIn all have tools that will automatically check your blog and post your blog post to the network automatically.

All you need to do is to set it up and your blog posts will be shared with your followers every time you have a new blog post.

– Offer Events. A great way to invite more people to your list is to offer an event and invite your social networking contacts to join you for the event.

Take action on at least one of these tips today and start building your list with social networking today!

I think that social networking is extremely important for list building. This is why there is a lot of information on using social networking to build your list in the Build Your List Home Study Guide.

Get the Home Study Guide now at https://www.EffectiveListBuilding.com

Biana Babinsky

P.S. This is the only time this year that I am offering this Teleseminar Series. Make sure to register to join me on the calls at https://www.EffectiveListBuilding.com

Viral marketing is a wonderful way to share your message and reach out to people to whom you would not ordinarily have had access to.

And no worries, viral marketing has nothing to do with diseases. It is a marketing strategy that helps you spread your message and your branding by engaging others and having them help you spread the message. You want your message to reach many people and replicate like a virus, hence the name.

One of the biggest benefits of viral marketing is being able to reach people in your target market that you would not have been able to reach otherwise. When your message is shared virally, people will let others know about you and your offers, helping your message reach many more people.

Social networking is one of the best ways to share your message virally. This is because different social networking web sites provide you with tools to facilitate sharing messages. For example, on Twitter others can re-tweet your message, meaning they will share it with their followers. When they do this, their followers are going to see information about you and your offer.

On Facebook there is a ton of tools that help you virally market your business. When someone writes on your wall, for example, the information about this is posted to their page. Now when people come to their page, they can click on your name and visit your profile.

If you are promoting a teleseminar on Facebook and someone agrees to come, this information becomes visible to their friends. Now their friends are able to check out your teleseminar. Information about your teleseminar is being spread through viral marketing.

So, how can you use social networking to share your message virally? Here are three steps to help you do that:

– Have something to offer. Don’t just promote your business; have something else to share. People are much more likely to share a blog post, a product or a teleseminar than just your business web site.

– Share information. People can’t share information about what you have to offer unless they know about it. Don’t market all the time, but do spend a bit of time on sharing information about what you have to offer.

– Use social networking tools available to you to your advantage. There are many tools available to automate your networking. For example, you can connect Twitter and Facebook and have your twits appear on Facebook without your doing anything extra, thus helping you spread the word much faster.

Many of your friends’ actions are visible to their friends. When your friends write on your wall, agree to attend your teleseminar, join your group, etc – those actions are visible to their friends. You, your group, and your teleseminars become visible to friends of your friends through viral marketing.

Your action item for today is to see how you can use viral marketing to promote your teleseminars and products.

Biana Babinsky

P.S. Learn more about using the Internet to get clients – get my FREE Report, “How To Get Clients Online”

Here is a question I got recently:

Biana, I have been following your advice and I am seeing great results. I am now using my article marketing and blogging to bring in web site visitors, turn them into newsletter subscribers and then into clients. Last month I got 74 new subscribers!!!

I was on your social networking call a few months ago where you talked about social networking and Twitter in particular. I am wondering how I should incorporate Twitter into my existing online marketing strategy. Should I use it to bring people to my web site? Should I use it to get more newsletter subscribers? What’s the best way to do that?

Biana’s answer: I think it is great that you are thinking about adding Twitter to your marketing lineup. Social networking has been a part of my online marketing strategy for a long time and social networking has been bringing great results year after year.

I also find it’s great that you are creating strategy for using Twitter and how it is going to fit into your online marketing plan before starting to use it. I see many business owners starting to use Twitter and other social networking web sites, use them for a while and only then try to understand how to fit them into their online marketing plan to generate leads and clients. By thinking about this before you jump in you are way ahead of many business owners.

I recommend using Twitter for listening to your target market, creating awareness for your brand and expertise, and building your list. You can also use Twitter for promoting your products, teleseminars and services. But if you use it first to accomplish the first three tasks, you will see much better results when you do start promoting your products, teleseminars and services. Here is how it works:

– Listen To Your Target Market. One of the biggest benefits that Twitter provides business owners with is the ability to connect with their target market and hear what the target market is talking about.

One of the biggest challenges that business owners face is not knowing what they target market needs. At Twitter you are able to listen to your target market, see what kind of issues your target market is experiencing and what kind of help your target market needs.

Now use this information to offer a product or a service that your target market needs and you will see great results!

– Create Awareness For Your Brand And Expertise. Twittering, sharing and connecting with others will help you create more awareness for your business. Many people learn about their new Twitter friends by following their profile link. So make sure you include your link and watch your web site traffic increase!

And, twits are listed in search engines, thus helping you increase awareness of your business even more!

– Build Your List. The bigger your list, the more successful your business is. Use Twitter to build your list by sharing information about your free gift and your newsletter with your followers. Don’t promote it all the time, but it’s perfectly fine to mention your offers from time to time.

Make Twitter part of your Online Marketing Strategy – you will see that with some thinking and planning, you can start seeing results from social networking! For more information on using Twitter to promote your business, join me for How To Use Twitter To Promote Your Business Teleseminar at https://www.avocadoconsulting.com/rlinks/ztr

More tips for using Twitter to market your business:

– What Is Twitter? Answers To Popular Questions About Twitter

– 7 Things To Do To Promote Your Business On Twitter

Biana Babinsky

This article is an excerpt from the “5 Keys For
Getting Clients During A Recession” Special Report, available for you, FREE, at https://www.EffectiveOnlineMarketing.com

I have taught hundreds of business owners how to market online and get clients. What I always find interesting is that some people who have hired me to work with them didn’t need to be taught marketing. They knew a lot about marketing, what kind of marketing techniques were available and how to apply them.

What they actually needed help with was changing their marketing mindset. Many business owners feel that marketing has an aura of sleaziness around it. They feel that marketing is somehow dirty and an honorable business owner should not be engaged in it. They don’t feel that they should market – they feel that their customers should just find them and come to them.

Unfortunately, customers can’t just find you on their own. They need to know that you are out there, that you are an expert at what you do, and that you can help them with their problems. You must market to communicate all of that to them.

The good news is, though, that marketing does not have to be sleazy or dirty. Marketing can be fun, honorable and ethical and still be effective. And the first thing that you need to do to market ethically and effectively is to change the way you approach marketing.

You need to create a good marketing mindset. This kind of mindset will not sabotage your marketing efforts, and it will help you get the best results from marketing. It will also help you identify marketing techniques that will make your marketing authentic, as well as effective. What’s better than that?

Here is how to create a marketing mindset that will help you get clients, fill up your teleseminars and multiply your profits honestly and ethically:

– Be honest with yourself. Understand that you must market to get clients and be successful. You will be able to pick how you market, but you must do something to bring in clients.

– Understand what marketing is. Marketing is a process designed to introduce your target customers to your business, to invite them to request more information and to get to know you.

– Realize that you are not pushing things on people that people don’t want. Rather, your potential clients need your help and your expertise enables you to provide that help.

Your potential clients have real problems and they need real help. When you market, you let them know that you can help them. What can be more valuable than that? You are not trying to sell them something they don’t want, but something they want and need!

– Find marketing techniques that you enjoy the most, and start using them! Of social networking, article marketing, search engine optimization, blogging, which ones do you like the most? You will get better results, make a difference for your clients and enjoy marketing in the process!

Make your mindset work for you – you will help more people, get more clients and will be happy about the way you market your business!

For more information on how to market your business in today’s economy, download my FREE report, “5 Keys For
Getting Clients During A Recession” Special Report, at https://www.EffectiveOnlineMarketing.com

Biana Babinsky

Hi,

As you probably know, the National Bureau of Economic Research announced on December 1st that we have been in recession for about a year. I am sure that you, as a business owner, have seen the signs of recession before the National Bureau of Economic Research made the announcement.

I have been seeing the signs of recession as well, because I have been getting emails from dozens of business owners every single week asking me about marketing in recession. To help these business owners, I decided to write an article on how to get clients during a recession.

However, as I started to write this article, I saw that I wanted to say much more than I could fit into a one-page article.

So instead I wrote a report: “5 Keys For Getting Clients During A Recession” and it is available for you, FREE, at
https://www.EffectiveOnlineMarketing.com

Get the report and discover:

– – How to find a target market filled with people hungry for your products

– The best marketing techniques to use in recession

– Five keys to building your list easier and faster

– Two questions to ask yourself to make your social networking extremely profitable

and much, much more.

Download the report, FREE, at

https://www.EffectiveOnlineMarketing.com

Biana Babinsky

Two Types Of People At A Sporting Event

Have you ever been to a sporting event or seen one on TV? ou will find two types of people at any sporting event. First there are players – people who make the event happen. Without them there would not be a sporting event.

Then there are spectators, people who come to watch the sporting event. There are many more of them than players. They are here to watch, not play and participate.

Same Two Types Of People Dominate Social Networking

You will see exactly the same thing on social networking web sites. There are players – people who actively participate, share and teach. They usually set the tone of the social networking site.

Then there are many more spectators – people who read and follow, but rarely express their opinion or do anything else.

Some people use a combination strategy. They sometimes participate and at other times observe. I call them playtators, a combination of a player and spectator.

Is Being A Spectator Bad?

No, all of the three models that I described can work, they will just work for different people. The model that you choose will depend on your goals for social networking.

For example, if your goal is to do research and find a target market for your business, being a spectator is fine. You will observe and see what your target market is doing, how it interacts and what kind of issues it is experiences.

But if your goal is to get clients in addition to doing research, then you must participate. First, listen and see what others are doing. But then jump in, participate, share your point of view and show your expertise. That is the only way to get clients and stop being a spectator.

Sounds Like A Playtator, Doesn’t It?

The model I describe above, both listening and participating, sounds like a combination of being a player and a spectator. Being a playtator (player and spectator) is best for social networking. You should definitely participate (player), but at the same time, if you keep talking without listening to others, many people will tune out.

Social networking is a two-way street. You will get the best results when you participate and listen to others.

For more information on using social networking to get clients, get my How To Get Clients With Social Networking Home Study Guide at https://www.avocadoconsulting.com/rlinks/znetwork

What are you? A player, spectator or playtator when it comes to social networking? Share in the comments!

Biana Babinsky