For a while I have been interested in one question. Why do some business owners who get started in business at roughly the same time and do roughly the same things get very different results? Some become very successful and have clients beating down their door, while others are not happy with the way their business is going 3, 4 or even 5 years later.

Lately I have been watching how coaches are using social networking web sites and have noticed the same phenomenon. Some coaches have created a following and attracted crowds of fans and prospects almost immediately, while others haven’t received much of anything, even though all of these coaches are spending similar amounts of time on social networking web sites.

The coaches who have created a following and attracted many fans and prospects are taking powerful action that is a part of their bigger social networking plan. Others are just taking random actions: posting updates that don’t mean a lot, not interacting with others a lot, and not promoting their expertise.

Here is how the successful coaches have achieved their social networking goals in a short period of time and how you can do the same:

– Have Goals. Before starting to use social networking to promote their business, do your research. Find out how to use social networking and set social networking goals for your business. This way you are not just using social networking web sites randomly. You are using them to achieve your business goals.

– Know Whom You Want To Network With. Know the people you want to meet on social networking web sites, so that you can look for them and network with them specifically instead of connecting with people randomly. Doing this alone can dramatically cut down on time you spend on social networking, while still helping you achieve all of your goals.

– Be Consistent Throughout Different Social Networking Web Sites. If you use more than one social networking web site, have a consistent message, brand and image throughout all of them. You will meet many of the same people on different social networking web sites, so you don’t want to confuse them about what you do.

– Have A Social Networking Plan. If you want to get clients, create raving fans and be seen as an expert on social networking web sites, you must take consistent, powerful action. The easiest way to do that is to create a plan that outlines the actions you need to take, step-by-step.

As you can see, the difference between doing busy work and taking powerful action is huge. If you continue doing busy work, you will find yourself in the same place day after day, year after year. Start taking powerful action today by creating your social networking plan and you will be able to get
more clients and create an army of fans in no time! To learn how to create a social networking plan for your business, get the Make Thousands Of Dollars With Social Networking Home Study Guide

Biana Babinsky

With social networking becoming more and more popular, many of my clients are asking me whether they should ditch their newsletter and use social networking web sites instead. Here is an email I have received from a client (she is a life coach) recently:

“Biana, I have been using all of the social networking techniques we’ve been discussing recently, and I am seeing great results! I recently signed on two clients, whom I’ve met through Twitter.

Since I am getting such great results with social networking, I am wondering whether I need to continue my newsletter? Should I stop sending out my newsletter and concentrate on using social networking web sites to connect with my target market?”

This sounds great, doesn’t it? You can stop sending out your newsletter, and you can spend the extra time that you now have on getting more done on social networking web sites.

While it certainly sounds good, you shouldn’t do that. You should not get rid of your newsletter and spend the time that you gain from not publishing it on social networking web sites. Not sending out your newsletter is a bad business decision.

Social networking web sites and your newsletter both play very important, but different roles in your marketing plan. Your participation in social networking web sites helps you let your target market know about you and your business. It also helps you invite your target market to join your newsletter.

Your newsletter is the next stage of your marketing plan. It helps you build relationships with your subscribers and invite them to take the next step with you: buy a product, attend a teleseminar, etc.

As you can see, social networking and newsletters are two different pieces of your Online Marketing Plan. Social networking helps you introduce yourself to prospects in your target market. Your newsletter helps you continue building relationships with them and let them know about your offerings. If you do not have a newsletter, you have a huge piece missing in your Online Marketing Plan, which helps you turn people you meet on social networking web sites into clients and customers.

Make sure to include both social networking and newsletters in your marketing plan. Doing this will help you see results from your marketing much faster. Learn how to create your social networking plan with the Ultimate Social Networking

Biana Babinsky

Hi,

After the How To Make Money And Get Clients With Social Networking last Friday many participants have been asking me questions about social networking, so I am holding a special Twitter chat to share more social networking tips with you!

Here is how to participate:

1. Get the FREE How To Make Money And Get Clients With Social Networking Audio Recording and listen to it

2. Follow me on Twitter at @BianaBabinsky to get updates on chat

3. At 2pm Eastern (NY) Time on Tuesday, April 21st join me for the social networking chat. Use the #gcsn tag to track chat, ask questions, and share your social networking tips. If you are not sure how to use the #gcsn tag for chat, I will explain how to use it on Tuesday. Just make sure to follow me at @BianaBabinsky so that you don’t miss any of the information.

That’s it – join me for the chat!

Biana Babinsky

Discover How To Make Money and Get Clients With Social Networking Web Sites Such As Facebook and Twitter!

This FREE Teleseminar is today, April 17th at 3pm Eastern (NY) Time / Noon Pacific (CA) Time. If you can’t join us at that time, register anyway and you will get access to the audio recording of the call. Click Here To Register

Lately I’ve been hearing that the vast majority of business owners who use social networking do not make a dime from it.

Today I am teaching a brand new, no charge teleseminar to help you get clients and make money with social networking!

On this call we will discuss:

– What makes social networking uniquely positioned to promote your business, and how to take advantage of this trend

– Why using social networking is a must in today’s economy and how to use it to sell your products and services

– Easy-to-implement techniques to help you get clients from your social networking efforts

The call is today, Friday, April 17th, at 3pm Eastern (NY) Time. Register now to receive the call-in number:

https://www.avocadoconsulting.com/sn/

Biana Babinsky

P.S. Even if you can’t join at that time, register anyway and you will get access to the audio recording of the call. Register at: https://www.avocadoconsulting.com/sn/

Discover How To Make Money and Get Clients With Social Networking Web Sites Such As Facebook and Twitter!

This FREE Teleseminar is on April 17th at 3pm Eastern (NY) Time / Noon Pacific (CA) Time. If you can’t join us at that time, register anyway and you will get access to the audio recording of the call.

– Are you tired of spending a lot of time on social networking web sites such as Facebook and Twitter, without seeing any results?

– Are you overwhelmed with all of the social networking web sites and features and wish there were a simple plan to follow to use all these social networking web sites?

– Are you ready to throw in the towel when it comes to social networking because it just isn’t working for you?

The join me for the FREE How To Make Money And Get Clients With Social Networking Teleseminar. During this teleseminar you will learn how to increase your revenues with social networking.

Learn How To Use Social Networking To Make More Money

Here are just a few of the insights you will learn during this information-packed teleseminar:

– Why the vast majority of professionals who use social networking do not make a dime from it, and how you can buck this trend

– What makes social networking uniquely positioned to promote YOUR business, and how to take advantage of this trend

– Why using social networking is a MUST in today’s economy and how to use it to sell your products and services, even if the economy is in a bad shape

– Easy-to-implement techniques to help you get more results from social networking today!

And much, much, MUCH more.

Register For The Teleseminar

The How To Make Money And Get Clients With Social Networking Teleseminar will take place on April 16th at 3pm Eastern (NY) Time / Noon Pacific (CA) Time. The teleseminar is FREE to attend. If you are not able to attend live, register anyway and you will receive the audio recording of the call. When you register for the teleseminar you will also receive a subscription to my information-packed Get Clients Online Newsletter.

Click Here To Register For The How To Make Money And Get Clients With Social Networking Teleseminar, FREE

Lately, I have been hearing from many coaches and other business owners, telling me that social networking just isn’t working for them.

Here is a typical email I have been receiving:

“Biana, social networking just isn’t working for me. I have been spending an hour or two on Twitter and Facebook almost every day. I have many friends on Facebook and followers on Twitter; many of them are in my target market. But I have nothing to show for all these efforts. I haven’t gotten a single client from all these social networking web sites. Maybe social networking doesn’t work for life coaches? What other marketing strategies would you recommend for life coaches?”

If you are ready to throw in the towel and stop using social networking because it just isn’t working for you, listen up! Social media is a perfect technique for generating leads for any industry, and it can work great for coaches and other service professionals. I have observed thousands of coaches and service professionals networking using social networking web sites, and I have found that the ones who tell me that social networking isn’t working for them usually have incomplete social networking strategies.

Here are the two missing pieces in their social networking strategies:

Understanding Which Offers Will Get The Best Results On Social Networking Web Sites

Every day I see coaches on social networking sites trying to get service clients. They offer their services, and usually get no takers.

The reason for this is that people who you meet on social networks don’t know you well (yet!). So if you just met someone and start offering them your most expensive offering, your services, they will not be interested because they don’t know you yet.

Offer something smaller. Your no charge gift or a no charge teleseminar that offers value and gets people on your list. That way you will be able to build relationships with them and offer your services to them after they have gotten to know you. Doing this will get you many more service clients than just promoting your services on social networking web sites.

Not Directing Your Social Networking Traffic Correctly

The traffic that you receive from social networking web sites is very valuable. This is because the people coming from social networking web sites to your web site already met you and they are checking out your web site to learn more about you. These are warm leads and you should do as much as you can to help them take the next step with you and subscribe to your newsletter.

I see many professionals directing their social networking traffic incorrectly. They send this traffic to pages on their web sites that contain many different links and options. As a result, the people who come to their web sites from social networking get confused and leave without taking any action. And I get the e-mails like the one I cited above from professionals who receive traffic from their social networking efforts, but are not able to do anything with that traffic.

The solution here is to direct your social networking traffic to a squeeze page. Your squeeze page has one goal – to convert your traffic into newsletter subscribers. When you do this, you will get many more newsletter subscribers and clients from your social networking efforts.

Get started now – review your social networking strategy and adjust it as we have discussed above. Learn more about creating and using squeeze pages to get results from social networking get the How To Create Effective Squeeze Pages Study Guide. The Guide shows you the step-by-step strategies to get more newsletter subscribers from social networking web sites. Learn more about it at https://www.marketingsalad.com/sq.html

Biana Babinsky

Lately, I have been hearing from many business owners asking me how to fill their teleseminars with participants. They have told me that some places where they used to promote their teleseminars have closed down and others are not as effective as they have been in the past. One person asked me whether there is something new and fresh for promoting teleseminars.

The answer is social networking web sites! Social networking web sites are great places to promote your teleseminars and get more participants. Here is why:

Social Networking Helps You Listen To Your Target Market

This is one of the best reasons to use social networking, and it is greatly under-used. Before talking, listen. What is your target market talking about? What kind of questions do they ask? What kind of issues do they face? What do they need help with?

Create a teleseminar based on what your target market wants, and you will see it selling out fast.

Take action: follow your target market on Twitter and learn what your target market is talking about. Then join the conversation!

Social Networking Helps You To Get To Know Others In Your Target Market And To Get Your Target Market To Know You, Like You And Trust You

When you are offering a teleseminar, you have access to many people who already know you, like you and trust you. They are much more likely to register for your teleseminars because of that!

Take action: don’t just use social networking to promote yourself; use it to provide useful tips and information that will help others!

Some Social Networking Web Sites Have Special Sections To Help You Promote Your Teleseminars

Facebook and LinkedIn have special sections that let you promote your teleseminars.

Take action: locate these areas and see how you can use them to promote your own teleseminars.

Social Networking Helps You Promote Your Expertise

Every time I ask people why they would attend someone’s teleseminars, they always mention that they want to attend teleseminars taught by someone who is an expert at what he/she does.

Take action: promote your expertise on social networks by sharing tips, answering questions and sharing your blog posts.

Social Networking Sites Give You Opportunity To Promote Yourself

Last, but definitely not least, you can use social networking web sites to promote your teleseminars. On Twitter, for example, you can always invite your followers to your teleseminars by providing a link to your teleseminar in your twit. The key is not to overdo your promotion and to build enough credibility with your other twits, so that when you do invite your followers to your teleseminar, they really want to join your calls.

Take action: create a system to promote your teleseminars on Twitter.

A client of mine said to me a few months ago: “I don’t understand how to accomplish anything on Twitter. You only get 140 characters to say what you want to say. I can’t even say hello in 140 characters!”

While 140 characters may seem restrictive, it helps us get right to the point in our twits and share information and value with our followers.

Here are 5 things you can do right now on Twitter – it will help you share your expertise, help others and provide value to your followers:

– Share A Tip. In order to get clients on Twitter you want to be seen as an expert, it is as simple as that. And in order to be seen as an expert, you must promote your expertise. I wrote a whole blog post on promoting your expertise on Twitter, so read it for more information on promoting your expertise on Twitter.

When you share tips in your field of knowledge, you are seen as an expert, someone who has a lot of knowledge in a particular area.

Action to take: share a tip and build your expert status!

– Answer A Question. Take a look at your Twitter stream (a stream of what all of your Twitter friends are saying). Some of your friends are asking questions, looking for recommendations and needed help. Pay it forward and answer a question to which you know the answer!

Action to take now: read your Twitter stream and look for questions that people ask. When you see a question you can respond to, do so!

– Share Something Non-Business Related. Remember, people like to do business with people they know, like and trust. Help your followers to get to know you better by sharing something about you.

Did you see a good movie over the weekend? Read a good book? Cooked something tasty? Don’t keep it all to yourself – share with others!

Action to take now: share one fun non-business related thing!

– Ask For A Recommendation. Have you been looking for a web designer for a while? Do you need someone to review your sales letter? Are you looking for coach? Do you have a project that had to be done three months ago, but

Twitter is a great place to ask for recommendations – ask your followers to recommend someone to help you get something done in your business!

Action to take now: find out what kind of vendor you are looking for and ask for a recommendation!

– Share A Recommendation. Did someone on Twitter provide you with exceptional service? Do you enjoy articles that one of your Twitter friends writes? Is there a blog that you want to recommend?

Don’t keep this to yourself – share! By doing so you will provide referrals to the person you are recommending and you will enrich the lives of people who will follow your recommendations! Win-win-win for everyone.

Action to take now: Make a recommendation!

As you can see, there are many things you can do right now to share your expertise, help others and provide value to your followers. Want to learn more about using Twitter to get more clients and customers? Get my How To Promote Your Business With Twitter Home Study Guide at https://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky

Quite a few business owners have told me that their major concern about Twitter is that it is a waste of time. They are afraid that they will spend a lot of time on Twitter without getting results. After all, Twitter looks like a chat program where thousands of people can participate at any one time. This certainly looks like a big waste of time.

The beauty of Twitter, though, is how individual it is. Since none of us follow exactly the same people, Twitter conversations will look different to each one of us. Follow random people who you have nothing in common with, and all you will hear about are topics that do not interest you.

However, follow people with similar interests, people who can help you with your business, and people in your target market, and you will see your Twitter stream as an opportunity to learn, contribute, help and get clients for your business.

If you are tired of wasting time reading things you are not interested in on Twitter, here are three tips so that you can stop wasting time and get results:

– Evaluate Your Goals For Twitter. When you just joined Twitter, chances are you joined in because (your coach told you to do that, all the cool kids were doing it, etc), so you did not set any goals. You wanted to see how it goes and what it is.

Now, before you do anything else, you must set some realistic goals for using Twitter. If you do not have any goals, you are not going to see any results. It’s that simple.

What are you expecting from Twitter? Clients? Customers? Newsletter subscribers? Set some goals, and then work on achieving them!

– Don’t Borrow Time For Twitter; Only Spend The Time That You Have. Only spend time that you have on Twitter. Only have 20 minutes in one day? Spend the 20 minutes on Twitter and then go on to your other commitments. Don’t make your client work or marketing activities suffer because of Twitter.

Don’t borrow the time that you do not have to use Twitter. Do allocate some of your marketing time for Twitter. Use that time wisely.

– Track Everything! Track everything about using Twitter. Track how much time you spend and what kind of results you receive (such as newsletter subscribers, clients, exposure to your target market, etc). Doing this will show you whether Twitter marketing is working for you or whether you should adjust it further.

If you feel you are spending too much time on Twitter without results, it is time to reevaluate! Get a pen and a sheet of paper and use the three points above to reevaluate your Twitter strategy. To learn about my step-by-step plan for creating buzz and getting clients and customers on Twitter, get my How To Promote Your Business On Twitter Home Study Guide, at https://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky

I love Twitter! Every week I receive blog readers, interview requests, newsletter subscribers, and clients and customers from Twitter. Why does this happen? It happens because many people on Twitter know that I am an expert at helping business owners get more newsletter subscribers and clients online, so they turn to me when they need help with getting clients or they would like to interview someone who is an expert at helping business owners get clients.

This will work for you too. If you become known on Twitter for your expertise many more people will want to interview you, read your blog, subscribe to your newsletter and buy your products and services.

So how do you let people on Twitter know about your expertise? How do you promote your expert status and become seen as an expert? Here are three tips for you to accomplish just that:

– Promote Your Expert Status In Your Twitter Profile. Start from the very beginning. If someone on Twitter wants to learn more about you, where do they start? They go to your profile.

Use your profile to communicate your expert status in your field. You don’t have to call yourself a guru or an expert, but you must provide enough information to communicate your expertise. Use your bio to provide information about who you are and what you do.

– Help Others. Many experts share their expertise and use it to help others. There is a lot you can do on Twitter to help others. You can offer tips, re-tweet their requests, and answer their questions.

Many people re-tweet (share with their followers) tips that they see. This means that if you share tips that resonate with your followers, your followers will share them with their followers. This dramatically increases the number of people who see your tips and your expertise.

– Share Your Blog Posts On Twitter. Your blog posts help you share tips, demonstrate your expertise and attract clients. Another great way to demonstrate your expertise on Twitter is to share your blog posts with your followers.

There are two ways to do that. One is manual. Every time you write a new blog entry, post its name and a link to it to Twitter. That way your followers will see the link, follow it to your blog and read your post.

You can also automate posting your blog posts to Twitter. Use an application called Twitterfeed to automatically post your blog posts to Twitter. With Twitterfeed all you have to do is create a blog post. Once you do, it will be automatically posted to your Twitter account and your followers will be able to read your blog post, without your having to do anything for it. This is a great way to automate the promotion of your expertise on Twitter.

Remember, people like to do business with experts. Follow these three tips to demonstrate your expertise on Twitter and you will start seeing better results from Twitter very soon! To learn more about using Twitter to get clients and customers, get the How To Promote Your Business With Twitter Home Study Guide, at https://www.avocadoconsulting.com/rlinks/ztr

Biana Babinsky