– How do you introduce yourself at a networking event?

– Can you name 2-3 main benefits that your clients will receive when they hire you?

If you use many “Ummms” at events or if you can’t outline what you do in terms of benefits to your potential customers, you are not going to get any clients using your marketing message.

I taught a class on creating an effective marketing message yesterday, so here are some tips to help you create an effective marketing message that will get you MORE clients:

– Make your message all about your potential customers. At this point they don’t really care about who you are, or what you do. They want to know how what you do will benefit THEM.

You should also use more “you” and less “I”. It goes back to talking about your customers, not talking about yourself.

– Make your message shorter. You can expand on it when people ask you follow-up questions, but until that happens use a shorter sound byte that explains your business in terms of benefits to your potential customers.

– Speak in terms of benefits to the customers. All that your potential customers want to know is what’s in it for them and how your services will benefit them. Don’t make them wait – tell them exactly how your services will help them.

To learn how to create an effective marketing message for your business, get the How To Create A Marketing Message That Will Get You Clients Audio Recording at https://www.marketingsalad.com/marketing-message.html

Biana Babinsky

If you are about to launch an ebook, you should know that you can make lots of extra money by launching your ebook at the right time.

I have coached many business owners on writing, putting together and launching e-books. My clients ask many great questions when I work together with them on their e-books. They want to know how to write an e-book, how to format it, how to brand it and how to market it. But they usually do not ask an extremely important question. This question is about when to launch their ebook.

Click Here To Find Out The Best Time To Launch Your Ebook

Biana Babinsky

Do you want to get MORE coaching clients using the Internet?

Here is the problem: Very few people will contact you about buying your coaching services as soon as they visit your web site. Coaching service is a high ticket item, so your potential customers need some time to think about hiring you and get to know you before buying your services.

How do you get people to buy your services? Here are some tips to help you:

– Draw your potential coaching customers into your circle of influence by offering them something of value for free to get them to register for your e-mail list. The freebie can be a report, an audio recording, or anything else that will take you one time to produce and then people can download without your direct involvement.

– Send out your newsletter on a regular basis. According to some research I have seen, people need to hear about you 7 times(!!) on average, before buying. Keep in touch with your subscribers, share useful information and remind them about your services. This will help you turn some of them into buyers.

– Create other products. Many of your subscribers will never buy your coaching services, but they may buy cheaper products, such as special reports, ebooks, teleseminars, etc. Create other products based on your expertise to create multiple streams of income and get more buyers.

– Get more traffic. You need a lot of web site traffic in order to get more newsletter subscribers and coaching clients.

Use online marketing techniques such as search engine optimization, ezine publishing, blogging and other to get more web site traffic and clients.

My free report, Top Strategies To Get Service Clients Online shows you the step-by-step approach for getting clients online. You can get the report at https://www.avocadoconsulting.com/free_report.html.

Biana Babinsky

Almost every time I talk to clients about defining a target market, they stall, and they stall for some time. Many business owners want to delay defining their target market for as long as possible. This is because defining a target market means committing to working with a smaller group of people. Business owners are afraid to commit to working with a smaller group of people, because they are afraid they will miss out on all the clients they will not be able to work with anymore….

Want to learn how to define a target market for your business?

Click Here To Read The Rest Of The Article “Do You Box Yourself In When You Define Your Target Market?”

Biana Babinsky

As the online business coach, I have evaluated hundreds and hundreds of service professionals’ web sites. Many clients have come to me asking why their web sites are not selling their services, and usually the reason was that their web sites were not effective at selling professional services.

When you are selling a service that costs hundreds or thousands of dollars, but your web site looks like it was designed by your 14 year old nephew, there is a huge disconnect. Your web site visitors will perceive the disconnect and go on to your competitor’s web site.

When your potential customers find your web site online, your web site is all they have to form an opinion about you and your business. Make sure that your web site projects a professional image that you want your customers to see.

My top five tips for having a professional web site are:

– Professional Web Design. This cannot be overemphasized. You have at most just a few seconds to make a positive impression on potential customers.

If they like your web site, they will stick around and learn more about your products or services. Otherwise, they will simply move on to the next site.

– Your Own Domain Name. Your own business domain makes your business web site address memorable and brandable.

– Professional Web Hosting. Free hosting usually comes with advertising plastered all over your web site, which is exactly what you do NOT want on your professional web site.

– Offer A Free Gift In Exchange For Newsletter Subscription. When you offer an expensive service on your web site, many people will not buy from you the first time they see your web site. Research shows that people need to hear about you seven times(!) on average before making a decision about buying from you.
Therefore, you need to keep in touch with your web site visitors long after they have visited your web site in order to convince them to buy your services.

The best way to get their email addresses is by asking them to subscribe to your newsletter in exchange for a gift on a topic that is of interest to them.

– Create Compelling Web Copy. Does your web site copy sell? If your web site copy does not sell effectively, your potential clients are going to leave your web site without buying and without subscribing to your newsletter.

Learn how to write effective web copy – this still will help you over and over again.

For more information on creating an effective web site get the FREE Report “Top Strategies To Get Clients Online” at https://www.avocadoconsulting.com/free_report.html

Biana Babinsky

Biana Babinsky

I have heard from many life, career and business coaches who are doing everything alone. They make all of their business decisions along, wear all the hats in their business and have no one to turn to get feedback for their business.

As a result, many of them get discouraged from running their business and stop running their business altogether. It does not have to be that way. If you are a life, business, career or any other type of coach, who is doing everything him/herself, I recommend to find people they can talk about running your business. You need to exchange ideas and get feedback from your peers – doing this helps you get fresh ideas for running your business.

To find the best way to communicate with others, decide on what it is that you need first.

– If you need specific help in marketing your business and getting more clients, you need a business coach. A coach will help you market your business better, create a marketing plan, get more clients and much more.

Need a business coach? Click here to join my online business coaching program to get advice directly from me.

– If you are overwhelmed with details (administrative, marketing, etc) of running your business, it may be a good time to hire a virtual assistant. A virtual assistant can do the tasks that need to be done, but are not at the core of running your business. Great tasks to outsouce include admin, web site updates, some marketing tasks, etc.
Need a virtual assistant? contact me and I will be happy to recommend one for you.

– If you are a business owner, but none of your friends and colleagues are, seek out a networking group for business owners. There is a ton of them both online and offline, and you will be able to participate in the groups, network with other business owners and see how others run their businesses.

Join my Online Networking Group For Solopreneurs to network with solopreneurs just like you.

– If you want to get feedback on your business and marketing efforts and get input from others, create or seek out a mastermind group.

It is great to have a masterminding group at your fingertips to share ideas, get feedback on your new project and much more. I run a web site for business owners at
https://www.MarketingSalad.com where members mastermind and get feedback from each other.

Biana Babinsky

The most successful type of marketing has three components:

– Knowing who you are marketing to. Don’t market to everyone – pick a good and well-defined target market and market specifically to it.

Many professionals think they should market to everyone, but picking a good target market and marketing to it will help you greatly. It will make your marketing easier and much more targeted, and will result in more clients.

– Once you have picked a target market, you should research it as much as you can. Truth is, the most successful marketing happens is when you find a group of people, get to know them and market a product to them that they really want.

– The last component is reaching as many people in your target market as you can. When you have a product that your target market needs, the best way to get more sales is by reaching more people in your target market.

Use techniques such as newsletter publishing, search engine optimization, article marketing and others to reach more people in your target market.

Want to learn how to market your coaching business successfully? Use this FREE Tutorial to learn how to market your coaching business: FREE Tutorial: How To Market Your Coaching Business

My summer culinary adventures continue! This week is all about red bell peppers. Red bell peppers are a very versatile ingredient – fresh ones can be eaten raw, in a salad or made into a dip. Grilled ones go really well with grilled meat or with other grilled vegetables.

However, my favorite way of preparing red peppers is roasting them. When you roast red peppers, the flavor really intensifies. Roasted peppers are very versatile. You can make a roasted pepper dip to make them stand out, or you can add some roasted peppers to other dips, such as hummus.

This week we used red peppers in a salad, roasted them to use them in a red pepper hummus and used raw red peppers to dip into the hummus. Do you cook with red peppers?

And just like I usually have a weekly cooking theme, I also have a coaching theme. This week’s it seems to be coaches (and other solopreneurs) who try to educate their clients about their industry instead of educating their clients of the benefits of hiring them.

As an online business coach, I have reviewed hundreds of solopreneurs’ web sites and have visited hundreds more. What I have seen on over 70% of the web sites that solopreneurs were over-educating and under-marketing.

These web sites have educated me about a lot of things – the solopreneur’s industry, education, philosophy and ideas. Unfortunately, the web sites didn’t tell me anything about what I really wanted to know – how the solopreneur will be able to help me, the potential customer.

If your web site is over-educating and under-marketing, potential customers are going to leave without contacting you about your products and services. Discover how to keep potential customers on your web site and how to turn them into actual customers during the “How To Create A Marketing Message That Will Get You Clients” Teleseminar.

During the teleseminar I will show you how to create an effective marketing message that your customers will respond to by hiring you!

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to become a member and attend the teleseminar for just $1 at

https://www.marketingsalad.com/marketing-message.html

Biana Babinsky

I have been posting advice on this blog about marketing for coaches. Check it out:
writing for coaches, are you selling coaching? and more.

However, what should you do if you are not a coach yet? What if you haven’t gone to a coaching school yet and are not actively looking for clients? When should you start marketing your coaching business?

You should start now! Yes, that’s right. Even before you pick your coaching school and before attending. You should start marketing now!

Why? First of all, it will take time to learn about marketing. If you have never marketed anything before and you have not done any marketing or networking, it will take to learn how do it.

And even once you have learned about marketing, it will take time to apply it and get clients from it. Marketing is not a one time event; rather it is a process that you need to apply to your business on a regular (every day) basis.

A coaching practice is a business, so knowing how to market it, and how to network to get clients for it will help you a lot.

Here is how to get started:

– Define what your coaching business does (will do) and how you are going to help your clients.

– Define your target market – who are going to help? How are you going to help them?

– Create an effective marketing message for your business. This should involve who you help, how you help them, etc. I will be teaching a teleseminar in a few weeks on how to do this. You can learn more about it at https://www.marketingsalad.com/marketing-message.html

– Create an effective web site for your business. Make sure it reflects your marketing message.

– Start learning about how to start an e-mail list of prospects. The more prospects you have on your list, the more of them you can reach, the easier it will be for you to find coaching clients and buyers for your product.

You should get my Complete Step By Step Online Marketing Course to learn more about online marketing techniques to use to promote your coaching practice online.

Biana Babinsky

Many coaches I know sell coaching or free sample coaching sessions.
The problem with doing this is that people rarely buy coaching or sample sessions. What they do buy is a solution to a problem or a cure for a pain.

I have seen many of my clients try to sell coaching and free coaching sessions – they tried to sell coaching by explaining what coaching means, what a coach is, how the industry works, etc. However, once they did their research, found out what their clients’ problems were, and started selling solutions to the problems, their client count went way up

If you are selling coaching, stop. You need to sharpen your marketing message. Spend some time on defining and researching your target market. Then, instead of selling coaching and sample sessions start talking to clients about the problems they have and the solutions they need.

Need help creating an effective marketing message for your business? In two weeks I will be teaching Create An Effective Marketing Message Teleseminar that will help you create a message that will bring clients to your business. You can register for it at

https://www.marketingsalad.com/marketing-message.html
Biana Babinsky