Do you want to stop exchanging your time for money, and make money without working 70 hours every week?

If that is your goal for your service business, you should look into using a multiple streams of income business model for running your business. To me this is the ultimate business model for those who are looking to not exchange time for money, but to still earn a good living.

The idea is to create products (books, e-books, reports, audio recordings, seminars, etc), with each product being a new income stream. Now you are not just earning money from your services, but you are also earning them from each one of your multiple income streams.

Many of my income streams are completely automated – my buyers can buy my reports, e-books and audio recordings without any involvement on my part. My shopping cart processes the payment and allows the buyer to download the product after the payment is processed. I just get e-mail notifications of a sale.

With seminars I still teach them, record them and they turn into another product, audio recordings.

I find that selling my products is an additional great way to make money with my expertise. My clients receive the information they need at a lower price point, than if they were to engage my services. I am able to sell many products, because I do not spend any time on the sales/delivery/fulfillment process. A win-win for all.

Since starting to create my products, I have been decreasing the number of service clients I work with, while increasing my revenues.

If you’d like to learn how to create your own products, get my FREE recording, How To Create And Sell Your Own Information Products Audio at

https://www.avocadoconsulting.com/rlinks/zbusiness

Biana Babinsky

Many coaches ask me the same question, how to build a large e-mail of potential clients that they can market to.
First, you need to understand who the target customers for your coaching business are. It is extremely important to

Now, what are their pains? What do they want to accomplish? Do they have a problem that they really want solved? Make sure that you know what your target market’s pains and goals are, so that you can use them in your web copy.

To build your list, first you should create a gift that you will give to your new subscribers. Make sure that they really WANT the gift. If they really want the gift, they will be more apt to subscribe to your newsletter.

How can you make sure that they WANT the gift? Find out what their biggest problem is and create a gift that will help them solve it. Everyone wants to get their problems solved, so if you offer a gift that solves your customers’ problems, you will get your newsletter subscribers.

Use the How To TRIPLE The Number Of Your Newsletter Subscribers WITHOUT Increasing Your Web Site Traffic Audio Recording to discover how to get more newsletter subscribers. You will find it at https://www.marketingsalad.com/triple-newsletter.html.

Biana Babinsky

Many of my clients, who are life and career coaches, consultants, book authors and virtual assistants have been asking me if they should hire someone to do their search engine optimization or if they should do it themselves.

I usually recommend to my clients to learn how to do search engine optimization and then to do it themselves for their web site.

Search engine optimization is not a one-time process; it is a continuous process. In order to get results, you need to be working on it on a regular basis.

SEO consists of two different, but equally important parts. Part one is the actual optimization of your web site – finding good keywords and weaving them into your tags and text. It takes time to do this, and you should research the keywords and update them from time to time.

The second part is about getting links to your web site. The more links you have
from other good web site to your web site, the better are your search engine rankings. This can be accomplished by exchanging links and publishing articles that can be re-published on other web sites, so that you can get a link back from every web site that has published your article.

I discuss search engine optimization in depth in my FREE Tutorial, Search Engine Optimization For Coaches. Here is the tutorial:
https://www.avocadoconsulting.com/seo/

Biana Babinsky

Did you know that the more newsletter subscribers you have, the more clients you can get and the more e-books you can sell?

Many subscribers means many clients, many sales and many great opportunities for you and your business.

But it is hard to build a large list, and many solopreneures give up on building their list too soon.

On July 12th I will be teaching a Teleseminar on how to TRIPLE the number of your newsletter subscribers WITHOUT increasing your web site traffic.

And you can attend the teleseminar for just $1!

Learn more about the teleseminar at

https://www.marketingsalad.com/events.html

Biana Babinsky

Many coaches, consultants, web designers, virtual assistants and other service business owners have trouble charging enough for their services. I find that the best way to be able to charge your price for your services is by clearly communicating the value of your services and building relationships with your customers BEFORE they become customers.

When your potential client has a relationship with you PRIOR to requesting your services, they don’t want just the services that you provide, they also want to work with YOU in particular. At that point you don’t have any competition, because, well, there is only one of YOU in the universe :)

The vast majority of my one-on-one clients come to me because they already know me, have seen some of what I can do and are hungry to use more of my expertise to help them promote their business.

They have heard me speak, bought my products, attended my teleseminars or have been reading my newsletter. They are already familiar with who I am and what I can do. I also find that I don’t need to convince them to hire me. They come to me ready to hire me, because my products and my newsletter have made the case for me.

This is why I strongly recommend to my clients, who are service business owners, to spend their marketing time on promoting their expertise and building their newsletter list.
When people subscribe to your newsletter, they enter your sphere of influence. Every time you send them your newsletter you are building a relationship. Once your potential customers get to know you as an expert, they will be much more likely to buy from you.

The key to getting paid for your expertise and your services is to build relationships with many of your potential customers. The best way to do that is by building a large newsletter list and sending out effective newsletters on a regular basis.

Next week I am teaching How To Triple The Number Of Your Newsletter Subscribers Teleseminar during which you can learn how to get more newsletter subscribers. You can learn more about the teleseminar at
https://www.marketingsalad.com/events.html

Biana Babinsky

This past weekend we went to a Mexican restaurant and had lots of great food! Mexican food is very colorful; the combination of red tomatoes, green avocados, cilantro and other colorful food is wonderful. As we had lots of avocados at the restaurant, the talk went naturally to Avocado Consulting.

Over the years many people have asked me why I named my company Avocado Consulting. Well, there is a story behind the name. Back when I was launching my company, I needed a name for it. I have found a few names, but none of them “clicked” for me. I had a huge notepad with many names written down on it, except I didn’t want to use any one of them.

Then one day I was sitting at my dining table, trying to come up with more business names. And a few days before than I had bought avocados to make guacamole. They were sitting in a bowl on the dining table. As I was thinking of names, I kept looking at the avocados. And at some point I just paired “avocado” with “consulting” and the rest, as they say, was history.

I continued the food theme with my online business community web site, MarketingSalad.com.

Need a cool name for your business? Me and other members at MarketingSalad.com can help you brainstorm it and find the name that fits YOU and YOUR business. Click Here To Join MarketingSalad.com For Just $1

Biana Babinksy

I was recently asked for advice for a new service business owner. I have launched my own service business many years ago and I have taught hundreds of clients how to market their service businesses.

Here is what I recommend:

– Define your target market. Create a good description of your ideal client – define who she is, what she does, her age, occupation, etc.

Knowing your ideal client will help you market to her.

– Create a marketing plan for your business. When you just launch your business you really need to build awareness for it.

Make sure your plan includes information on how you are going to be marketing your business and how often you will be doing that.

– The biggest issue with service businesses is that many service professionals sell their time for money.

This means that you are limiting your earnings (you only have so many hours in a day to sell) and that when you go on vacation or take a day off, you are not making any money.

In addition to delivering your services make sure that you are also creating other streams of income for your business.

This can include group sessions, seminars, videos, e-books, audio products, books and more. That way even when you are taking a day off, your products are still earning you money.

For more information on using the Internet to market your service business, get my Complete Step By Step Online Marketing Course at https://www.avocadoconsulting.com/rlinks/zcourse.

Biana Babinsky

Do you need more coaching clients? How about getting clients by referrals?

To get clients through referrals you should create reciprocal referral relationships with other non-competing professionals who work with your target market. This way, you can send referrals to each other, and get more business. Having a strong referral network is one of the best ways to get clients for a service business.

For example, let’s say you are a business coach and your target market are business owners who run small and medium size businesses. You should connect with other business professionals that small and medium size businesses employ, such as web designers, accountants, virtual assistants and others. As you build relationships with them, you will be able to refer business to each other.

The best way to find professionals to build referral relationships with is through networking. This can be local networking – through your Chamber of Commerce and other organization. Or it can be something I have used with a lot of success, online networking. You can network online with professionals, get to know them and build relationships with
them.

Today and tomorrow I am hosting an online networking event, during which I do “business matchmaking” – I help participants find referral partners.

Learn more and register for the event at https://www.marketingsalad.com/networking.html

Biana Babinsky

A part of my business plan for this year includes attending local business networking events to meet more local solopreneurs and promote my business. To follow through with my plan, I decided to network in person last week. I found a few events I was interested in attending and put them on my schedule.
Of course, even the most detailed plans go awry. In my case a broken air conditioner prevented me from attending networking events. Instead of going to the events, I was stuck making sure that the air conditioning gets fixed. Having to work when it is hot is really no fun.

Eventually the air conditioning got fixed, but getting that done prevented me from attending local networking events. But even though I could not participate in local events in the last few days, I was still able to participate in online networking events, connect with my potential clients and get new clients and newsletter subscribers.

Online networking is a great way to network. What I love about online networking is that you can do it anytime – between client appointments, early in the morning and even when you are trying to get your air conditioning fixed.

Join me for some online networking! I am hosting an online networking event next week and you can join even if you only have 10 minutes to spare. During the event you will be able to connect with your potential customers, learn how to network online and create valuable connections.

Register now at

https://www.marketingsalad.com/networking.html

Networking is great, as long as you have very clear goals for it and you network in groups
that are right for your business.

Here is what I recommend:

– If your goal is to get new business, you should network in groups that are frequented by your target market. Make sure you have defined your target market well, then look for groups where your target market networks and network there.

– Have a good answer (or a few good answers) to the question about what you do. Make sure you answer outlines the benefits your target market will receive when working with you.

– Make referrals when you can. Send referrals to others in the group and they will be more likely to send referrals your way.

I also recommend that you participate in online networking. I am the online business coach and about 98% of my clients come to me through my online marketing efforts. Many of them come to me after they meet through online networking groups.

If you have never participate in online networking, it is just like offline networking, except that it is done online. I am holding an online networking event next week, so come on over and join us for the event!

There is no charge to participate, so go to https://www.marketingsalad.com/networking.html to register for the event. Hope to see you there!

Biana Babinsky