I had lots of fun teaching Article Marketing for Profits Teleclass last week. One of the things we discussed was the importance of linking directly to your product, newsletter, special bonus, from the resource box of the article.

Why should you link directly to the product, instead of the main page of your web site? As you know, I always recommend to make your marketing as targeted as possible. You can do that very easily with article marketing – when you write an article on a particular topic, and offer a gift or a product in the resource box, related to the article’s theme, you are doing targeted article marketing. Since your article reader is interested in the article’s topic, offering a gift or a product related to the article increases the possibility that the reader will actually click on the link in the resource box, and learn more about your product.

Let’s say your wrote an article about time management. The best bet for your resource box is to offer a link to a free or a for-fee product of yours about time management. If your article is on time management, and you offer a link to a product on networking, you will not get as many takers.

You can get lots more article marketing tips and tricks in my Article Marketing Audio Guide.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who can help coaches, consultants, virtual assistants, professional organizers and other solopreneurs get more clients through article marketing. Get marketing advice directly from Biana at https://www.MarketingSalad.com

If you make custom, one of a kind pieces, such as paintings, jewelry, home decor, or any other, you may want to sell them. So how do you do that? And, more importantly, how do you do it online?

Custom work could sell if it is promoted to the right target market. Custom work usually takes a lot of time to complete, and as a result, has a high price. This means that a good target market for such custom work is probably and upscale target market. Pricing your products correctly is very important when you want to earn money and appeal to your target market at the same time.

Here are the steps to take to promote your custom products online:

– Define a good target market for the custom products
– Create a web site with the look and feel to appeal to the chosen target market
– Promote the web site heavily using search engine optimization, blogging and other online marketing techniques

Biana Babinsky
Biana Babinsky is the online business consultant, expert and author, who can help you make money with your custom products online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

As you may know, I am a big proponent of having multiple streams of income. I have diversified my own income streams – I do a lot of coaching/consulting, but I also have ebooks, audio recordings and teleseminars.

Why is it important to have multiple streams of income? Because if all of your income comes from coaching/consulting and working one on one with clients, your income is limited. There are just so many hours in a day, and they put a limit on the amount you earn. However, by creating multiple streams of income, and selling products, in addition to services, you can increase your profits, without increasing the time spent on generating them.
Ready for a new income stream for your solopreneurs business? I help other business owners add another income stream to their business. Many business owners have created a passive income stream by selling my products. They are earning money by inviting their colleagues and newsletter subscribers to my teleseminars, or posting information about my latest ebooks and programs.
Today and tomorrow you can earn money by inviting people to attend my Article Marketing for Profits Teleclass. You will earn 40% commissions on everyone you refer. Start earning – register for the Avocado Consulting Affiliate Program, it is free to sign up.

Every time I speak about online marketing, I get many questions on how to get their name out there, get more newsletter subscribers and clients. To achieve many of these things I use article marketing. Here is why:
– Your Potential Clients Search For Your Online Before Hiring You. Many people use search engines to find information about professionals, they want to hire. If you search for my name in quotes, “Biana Babinsky”, in Google, you will find thousands of results. Many of the results are due to me writing and publishing articles online. When potential clients search for me online, these results give me credibility.

– Publishing Articles Online Promotes Your Expertise. When your potential clients read your articles, they consider you an expert. It is much easier to sell your products and services to people, who consider you an expert.

– You Can Use Your Articles To Get Better Search Engine Rankings. Better search engine rankings bring more targeted search engine traffic to your web site, and more traffic means more newsletter subscribers and more sales for your business.

Article marketing is one of my secret weapons to sell my products and services. Want to learn how I use it? Join me for the Article Marketing For Profits Teleseminar

Want to sell more ebooks? Make sure they are formatted to suit your target customers! When you know how people will use your ebook, you will be able to format it properly, to make their experience great. Happy customers = recommendations = more sales.
For example, if you write an e-book about building birdhouses, I would expect people to print it out and use it that way. I would not expect them to keep running from the garage, where they are building the birdhouse, to the computer every time they need instructions.

On the other hand, my e-book, Complete Step by Step Online Marketing Course, is about marketing a business online. It lists lots of links and resources, that are clickable. Therefore, my clients get the most out of it when they are reading it on the computer, so that they are able to click over to the links and resources.

How are your ebooks formatted?

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Many people ask me what I think of blogging as a way to build awareness and brand for a business. I love blogging – it helps me bring in more traffic and awareness for my products. It is easy to set up a blog – I recommend using software available on WordPress.org on your own web server, which is great for branding. You can also set up a blog at blogger.com.
A few ways to use your blog to build awareness for your business:

– Optimize your posts for search engines. By using search engine optimization you can drive more search engine traffic to your blog.

– Link to your web site and your products from the blog. By providing more information about you and your business, you get the reader interested in learning more about you and your business.

– Invite your blog readers to subscribe to your newsletter.

I have written many articles about using a blog for marketing. You can read them at https://www.avocadoconsulting.com/articles/ under Business Blogging.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Many solopreneurs have BIG goals for the next 12 months. For example, here are goals that lots of solopreneurs have for the next 12 months:

– Passive Income Goal: Create at least three products (books, ebooks, special reports, audio CDs) and sell them on their web site.

– Web Site Traffic Goal: Increase web site traffic at least 10 times, using article marketing and search engine optimization.

– Business Blogging Goal: Create a blog and blog on a regular basis. Have the blog attract a lot of traffic, and use it to create brand awareness, leads and sales for the business.

These sound like a great goals, but the problem is that many solopreneurs don’t follow up on them. 12 months come and go, and they are not any closer to implementing these
goals for their business.

After talking to many solopreneurs, I find this happens for a few different reasons:

– Solopreneurs and online business owners would love to implement the goals, but they do not know how to do that. They don’t know how to do search engine optimization, get a business blog or create and start selling an e-book.

They search for the information online, become overwhelmed with all the information available, and are not able to extract the information they need.

– Solopreneurs need to ask follow-up questions about marketing techniques. Many have told me that after buying an information product on search engine optimization, online marketing or passive income stream, they still need some help implementing the techniques discussed.

Since they can’t ask the author more questions about implementing the techniques in their business, they give up on marketing techniques and their goals.

– They are not connected with peer professionals. To stay on track and keep motivated, you need to be connected with peers who are working on similar goals. You can also ask your peers for feedback on your products and for testimonials and bonuses to include with your new products.

My Complete Online Marketing System, addresses all of the above issues and helps business owners achieve their passive income, web site traffic and blogging goals. Here is how it does that:

– Complete Online Marketing System includes my very popular Step By Step Complete Online Marketing Course, that describes to you in non-techy steps how to apply search engine optimization, business blogging, article marketing and other marketing techniques to your business.

– If you have questions (after working with many solopreneurs, I KNOW that you will have additional questions), the Complete Online Marketing System gives you access for a YEAR to my members-only web site, MarketingSalad.com. There I answer members questions on everything from choosing the right keywords to commenting on other people’s blogs.

– Need testimonials for your brand new product, or want to brainstorm with other members? This is what the forum at MarketingSalad.com is for – members share ideas and discuss how to use online marketing to get more clients and earn more money online.

The Complete Online Marketing System consists of two of my proven and extremely popular products, Complete Step by Step Marketing Course and membership in
MarketingSalad.com, the online business community for solopreneurs.

If you were to purchase them separately, you would pay $167 for these two products. However, until today at 10 pm Eastern Time, you can grab The Complete Online Marketing System for just $97 – save $70!!

WARNING: Today is the last day to get the Complete
Online Marketing System at the ridiculously low price of $97. Today at 10pm Eastern time the price is going to $127. Get it today before 10 pm Eastern and get the discount at https://www.avocadoconsulting.com/rlinks/zcomplete

Do you want to make more money? You might be able to make more money by concentrating on your core activities and outsourcing the rest of the things that need to be done.

For example, if you are a business coach, your core activities are working with your clients, teaching classes, giving speeches, writing your newsletter and marketing and networking to get your business better known. However, other activities, such as bookkeeping, billing and invoicing, and various administrative tasks are not your core activities. If you outsource them, you will have more time to work with clients, create new products and market your products; these are activities that earn you money.

Outsourcing to make more money was just one of the tips that Kristine McKinley shared yesterday during the “Five Financial Mistakes Solo-Professionals Make” teleseminar, part of the Business Conversations with Biana Babinsky Teleseminar Series.

To learn more about how not to make financial mistakes that result in losing money, you can get a full recording of Kristine’s teleseminar. It is available free to members of MarketingSalad.com, the online community for business owners. You can join now at https://www.MarketingSalad.com and get immediate access to Five Financial Mistakes Solo-Professionals Make Teleseminar Audio Recording, as well as other business audio recordings, business worksheets and online business coaching.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Join us for the “Five Financial Mistakes Solo-Professionals Make” teleseminar, part of the Business Conversations with Biana Babinsky Teleseminar Series on July 12th at 5pm Eastern time.

Do you know the difference between cash flow and profit?

Do you struggle with saving for your own retirement while trying to build a business?

Do you want to maximize cash flow and reduce income taxes?

Join us for an interview with Kristine McKinley, CPA and Certified Financial Planner, as part of the Business Conversations with Biana Babinsky series. Learn How to Avoid the Most Common Financial Mistakes Solo-Professionals Make. Here is what you’ll learn on this information-packed interview:

– Why most solo-professionals fail
– Cash flow planning tips to maximize your cash flow
– Why you MUST pay yourself first – always!
– How to minimize taxes in your small business

And much more…

About Kristine McKinley: Kristine McKinley is a fee-only financial planner, who specializes in retirement and income tax planning for individuals and small businesses.

She is a CPA and Certified Financial Planner, and the founder of Beacon Financial Advisors, a fee-only financial planning firm. She has extensive experience in taxes and personal finances, and as a small business owner herself, she loves working with other solo-preneurs and independent professionals.

This teleseminar will be recorded.

Price: Free

Register for Five Financial Mistakes Solo-Professionals Make Teleseminar