Many people ask about how to create a business plan for a coaching business. Do you need one? How do you create one? Are there templates available?

To my clients I recommend the business plan to include:

– Your vision for your business

– Information/research for your industry

– Market research

– Your going forward plan for a year, at least.

– What you are looking to achieve.

What I find even more important for my clients is creating a marketing plan that helps them promote their coaching business.

Your marketing plan shows you specific actions you need to take to actually make your business vision a reality. I find that having a marketing plan is what motivates my clients to take action and start marketing themselves to get clients.

Your marketing plan should be specific. For example, if you are looking to get 20 clients in 10 months, your marketing plan should outline specific marketing actions that you are going to take that will get you 20 clients in 10 months. These marketing actions can be anything – building your list, search engine optimization, blogging, etc – as long as they help you achieve your goal of 20 clients in 10 months.

My How To Create An Effective Marketing Plan Audio Recording teaches you the step-by-step method of creating a marketing plan for your coaching business. It also includes a marketing plan template that you can use. You can get it at https://www.marketingsalad.com/marketing-plan.html

Biana Babinsky

It is not enough to have many newsletter subscribers. In order to have a successful business you need your subscribers to actually buy what you have to offer.

So the question becomes, how to make your newsletter subscribers more responsive to what you have to offer?

Here are some questions to ask yourself to help you make your newsletter convert better:

Are people on your list in your target market? If they aren’t, they are not interested in buying what you have to offer.

Do you offer your subscribers what they want? Your target market has to want, need and be able to afford your products and services in order to buy them.

Do you contact your subscribers too much/too little? Sometimes when my clients tell me that they can’t get sales from their newsletter, it is because they e-mail them too many times or too few. Much more often it is too few – if you send out your newsletter once every three months, your subscribers may just forget who you are.

Do you ask your subscribers to buy? In order to get people to buy, you have to ask them for the sale.

Is your list large enough? The more subscribers you have, the more sales you are going to be able to get from your list.

Discover how to get more newsletter subscribers and convert them into buyers with the Grow Your List Home Study Guide. You can find out more about it at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

Many coaches, consultants and other service business owners have asked me how to sell more copies of their e-books

Just like with any product, in order to sell your ebooks, you need to bring a stream of interested people to your sales page.

In order to sell your ebook you will need:

– An effective sales letter that can convert your target market into buyers. It is very important to have a good sales letter for an information product. Even if you can get good traffic to your web site you will not be able to convert traffic into sales without a good sales letter.

– A good price/value offer that your sales letter presents to your web site visitors. Can you convince them that they need your product and not someone else’s?

– An effective marketing strategy that brings targeted traffic to your ebook page, every single day.

There are many different marketing techniques you can use to do that. Your own newsletter, article marketing, blogging, search engine optimization and more.

In the Make Thousands Of Dollars With E-books Home Study Guide I discuss how to sell many copies of your ebook. You can see it at https://www.avocadoconsulting.com/rlinks/zebookt

Read more on selling ebooks and sales letters:

– Longer Sales Letters Produce Better Results

– Show that you are providing value

– How To Create Effective Web Site Copy

Biana Babinsky

Many coaches, consultants and other service business owners spend a lot of time and effort writing and perfecting their articles. They write a nice introduction, include interesting article content, and follow up with a great conclusion. However, when the time comes to write their Article Resource Boxes, they do not put forth the same effort or have the same intensity. At this point they have spent all their creativity on the article. They are tired and they want to get the article out as soon as possible…

Continue Reading The Most Important Part Of Your Article

Biana Babinsky

Word of mouth marketing s very important for any service business owner. Word of mouth marketing occurs when your clients recommend your products and services to other people in your target market.

When many people recommend your products and services, more people are talking about you and your business and you get more clients as a result. Imagine your clients recommending you to people they know, and those people recommending you to the people they know, etc….

Continue Reading Word Of Mouth Marketing For Your Business

Biana Babinsky

You should use article directories (or article banks) to post your articles online. Write articles that are of interest to your target market and post them to article directories.

Why should you do that? The real value of posting articles to article directories is that when you post an article there, you also include your Resource Box, a paragraph about you and your business and a link back to your web site. Once your article gets posted to directories, so does the link back to your web site. Once you submit your article to article directories, you will have lots of additional links pointing back to your web site.

When people re-print your articles from the article directories sites you get lots of MORE places posting your articles and linking back to your web site. Now you have even more links back, all providing you with additional web site traffic.

All these links lead to you getting much more web site traffic and clients visiting your web site. And the best part is that there is no fee to use article directories. It is absolutely free to post your articles.

I consider article marketing (writing articles and posting them to the article banks) one of the best ways for life coaches, career coaches, business coaches and other coaches and solopreneurs to market themselves online, build a large list and get more clients.

I have created Article Marketing Home Study Guide that teaches you how to use article marketing to promote your business. It also includes a list of 40 article banks.

You can see it at https://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

Many coaching, consulting and other service professionals have told me that they have tried everything to get more one-on-one service clients. They have told me that they have gone to networking events, offered no charge consultations to prospects and joined lead groups. Some are even publishing newsletters, but their newsletters have also failed to bring in many service clients.

After analyzing what these service professionals are doing, I have found that many of them have just one offering — a single, expensive one-on-one service….

Continue Reading Create A Marketing Funnel Article

You can also take a look at How To Create A Marketing Funnel Audio Recording at https://www.marketingsalad.com/marketing-funnel.html

Biana Babinsky

December is an interesting month for many coaches, consultants, virtual assistants, professionals organizers and other self-employed solopreneurs. This is because in December people have to spend a lot of money on gifts, so they are budgeting and looking for ways to decrease their spendings on other things. When they do this, they usually cancel the professional services they pay for, such as coaching, professional organizing, services of virtual assistants and more.

As December is approaching, I have been hearing from many coaches whose clients are taking a break in December. Coaches report that 20-50% of their clients are taking a break, thus the coaches are getting 20-50% less revenue in December.

So what do you do if you have no clients and plenty of time in December? Spend the time on creating a teleseminar or teleseminar series that you can teach in January!

In January plenty of people are going to be looking for support with their lifes and careers. Create a teleseminar around the problems your potential clients will be experiencing in January, and you will be able to have a very profitable January.

What kind of teleseminars can you create? Here are a few examples:

– A financial coach can create a teleseminar on how to pay off the holiday debts faster

– A fitness coach can create a teleseminar on how to get rid of those extra pounds that people gained eating food during the holidays

– A life coach can create a teleseminar on how to finally reach your new year resolutions

Start working on creating your teleseminar now, so that you can announce it in January!

Discover how to create, teach and market extremely profitable teleseminars with the Teleseminar Tutorial.

Did you know that if you write longer web copy, you will get better results? This is true for sales letters as well as product pages, service pages and other pages on your web site.

New Article: Discover Why Longer Sales Letters Produce Better Results

Biana Babinsky

Do you want to get more clients for your coaching business? Getting coaching clients is a goal of many coaches, but not all of them are able to bring more clients to their business. This is happening because many coaches are not following a plan for getting clients.

Instead of creating an effective plan, they just do random marketing once in a while. I knew a business owner once who marketed randomly. One day he heard from an expert that blogs are great for getting clients….

Click Here To Continue Reading 3-Step Plan To Get Clients Online

Biana Babinsky