We have all been there. We all started our businesses to help our clients, make money and still enjoy a great quality of life. Instead, many business owners find themselves working longer hours and not having any time to spend with their friends and family.

How does this happen? When business owners start a brand new business, they have few clients. Then they embark on a marketing plan that will help gain clients…

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Biana Babinsky

After I posted the Blogging For Life Coaches post here on the blog, I have heard from other coaches asking me to post more blogging tips to use.

A blog is a great way to connect with your target market, get more newsletter subscribers and sell more of your products and services. It is also a wonderful tool to get more traffic from search engines.

Here are some of my articles to help you get started with blogging:

– Blogging for Business: Blogging 101, if you are just starting out this is a great article to get acquainted with blogging and what blogging involves.

– How To Use Your Blog to Market Your Business. Many coaches start a blog, but are not sure how to use it to market themselves. They spend a lot of time on blogging, but don’t get any results from their blog. Read this article to discover how to use your blog to promote your business and your expertise.

– How To Optimize Your Blog For Search Engines. Did you know that over 70% of Internet users use search engines to find products and services to buy? Read this article to discover exactly how to bring more search engine traffic to your blog. Here is a FREE Search Engine Optimization Tutorial, to learn how to use search engine optimization to get more traffic to your coaching web site.

The “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide is available for you at
https://www.avocadoconsulting.com/rlinks/zmembers

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– Do you want to help hundreds or even thousands of people with your expertise?

– Do you want to work with clients in groups?

– Do you want to work with people who can’t afford your one-on-one services, instead of having to turn them away?

You can do all of that and much more when you create a membership web site for your target market. Here is how:

– Your membership web site will help you promote your expertise to hundreds and even thousands of people

– Your membership web site will enable to work with people in groups

– Your membership web site will enable you to let people who can’t afford your one-on-one services to work with you at a much lower price point.

There are lots more benefits to running a membership web site, and I discuss them in the “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide.

Click Here To Learn More About “How To Make Thousands Of Dollars With Membership Web Sites” Home Study Guide

Many life coaches have asked me how to start a blog to promote their life coaching business online and get clients. Here is how:
– First, you will need a blog. I recommend using blogging software that is available at wordpress.org. The software is available at no charge and it is very easy to use and is very customizable.

– Once you have a blog, decide where in your life coaching marketing funnel it is going to fit. I recommend using your blog to attract search engine and other traffic and turn that traffic into newsletter subscribers. Make sure you know exactly where the blog fits into your marketing and what kind of results you are expecting from it.
If you don’t know why you are using a marketing technique and how you will benefit from using it, there is no reason to have it in your marketing plan.

– Once you know where the blog fits into your life coaching marketing funnel, decide on the topics you want to post on. Since you are blogging to attract your target market to your blog and to your business, the best topics will be those that are of interest to your target market.

Now go ahead and start blogging! Take a look at my Business Blogging Articles at https://www.avocadoconsulting.com/articles/ (scroll to Business Blogging) for more blogging tips for life coaches.

Biana Babinsky

If you are a life coach, should you call yourself a life coach? Or should you find a different title for yourself?
I think you should call yourself what is comfortable for you AND what would get you the best response from potential clients.

I have worked with many life coaches, who became “Business Coaches”, “Relationship Coaches” or “Career Coaches” as they defined their niche and decided who they wanted to work with.

Another thing that we can try doing is talking about what we do in terms of clients’ benefits. When you outline what you do in terms of clients’ benefits, more of your potential clients will be interested in what you have to offer. You will get more clients as a result.

Instead of saying “I am a life coach” you can say “I help my clients find the job that they really want.”

Potential clients respond better when you describe what’s in it for them instead of just telling them that you are a life coach.

Want to learn more about promoting a life coaching business? Get the FREE Report, “Top Strategies To Get Life Coaching Clients Online” at https://www.avocadoconsulting.com/free_report.html

More on marketing for life coaches

Biana Babinsky

Do you want to start a membership web site for your business? I have been running my members-only online business coaching web site at MarketingSalad.com for a long time and here is what I recommend.
Before spending the time and other resources on creating a membership web site, I recommend doing something that you should do before introducing any new product or service.

You should evaluate the idea with your target market in mind and see if there is a demand for this product among your target market.

Here are some questions to help you evaluate your prospective membership web site further:

– Who is the target market for your membership web site?

– Can your reach enough people in your target market to promote the membership web site?

– What kind of benefits will you be offering to members?

– How many levels of membership are you going to have?

– What kind of content will you have?

– How will you be promoting your web site?

Once you answer these questions you will have a much more clear vision on what exactly you want to create and who you want to attract to your membership web site.

For more information on starting your own membership web site get my How To Make Thousands Of Dollars With Membership Web Sites Home Study Course

Biana Babinsky

What are leads? Leads are people who haven’t bought from you (yet), but are in your target market and have expressed some interest in what you do and what you have to offer.

With time, you can turn some of these leads into clients. One of the best marketing strategies for a service business owner is to get many leads daily and follow up with them in order to turn them into clients.

I have been generating leads for my business and helping my clients generate leads for their businesses for a long time. Here is a 3 point plan to help you get started with generating leads for your business:

– Define your target market. Who are the people that you want to bring to your web site and turn into leads?

– Create a compelling FREE product that you will give away to your leads in exchange for their e-mail address. The product can be an ebook, white paper, special report, audio, etc.

The medium of the product is not as important as the topic it’s on. The product’s topic should be very compelling, it should make your potential leads decide that they want the gift and give you their e-mail address in exchange for the gift.

– Now you can use a follow up process with your leads and turn them into actual clients.

Need help finding leads for your business? Join my online business mentoring program at https://www.MarketingSalad.com to learn how to generate leads for your business.

Biana Babinsky

So, what’s a conversion rate? A conversion rate is a ratio of how many people took an action (in this case subscribed to your newsletter) divided by the total number of your web site visitors.

So if you have 100 web site visitors and one of them subscribed to your newsletter, the conversion for you is 1 in 100 or 1%.

Of course you always want to increase your conversion rate. You would like to get as many of your web site visitors as possible to subscribe to your newsletter. How can you do that?

– Give your web site visitors a compelling enough reason to subscribe. You should offer a free gift, as someone else pointed already, to convince more of your web site visitors to subscribe. Doing this will help you increase your conversion rates.

– Put information about subscription and subscription box on every page of your web site. If you want people visiting your all of your web pages to subscribe to your newsletter, you need to have the information to be very visible on all of your web pages.

So to increase conversion rate I recommend:

– Create a free gift to promote to your potential subscribers.

– Make your subscription information VERY visible on your main page.

– Include your newsletter information on every page on your web site.

Want to learn how to get more newsletter subscribers? Get my 5 Steps To Growing Your List Home Study Guide.

Biana Babinsky

More and more people have been asking me how to teach people in groups. Coaches, consultants, tutors and other solopreneurs are looking to make money and get more clients by working with groups instead of just working with clients one-on-one.

So, how do you get started with teaching people in groups? The first two questions you should ask yourself are:

– Who are your target customers?
– What do they need help with?

These are the first two questions that you should answer before deciding on the group format, number of people in a group, pricing, etc.

If you do not know who your customers are and what they need help with, you will not be able to structure your offer effectively and, as a result, will not be able to get people to register.

Do the first thing you need to do is to find your target market. Once you do, find out what issues they are experiencing and what kind of help they need. To get the most people register for your group you will need to offer them something they really want. You will need to create a very compelling offer.

So, what are your target customers interested in? They are interested in solving problems that they are experiencing right now.

Therefore, the best way to get into working with groups is by starting a group on a topic that is of great interest to your target market.

Once you know your target market and once you find topics that your target market is interested in, it will be much easier for you to decide on the format, length and pricing for your group.

To learn more about teaching people in groups and making money doing that, get my Make Thousands Of Dollars With Teleseminars Home Study Guide, in which I discuss how to create best-selling teleseminars. It is available at https://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky

If you outsource all of your online marketing efforts, you don’t need to know anything about marketing, right? WRONG!

Even if you outsource all of your online marketing, including search engine optimization, newsletter publishing, article marketing and everything else, you should still know how different marketing techniques work.

While I enjoy marketing, I do have clients and colleagues who are not nearly as excited about marketing as I am. But I recommend to everyone to know the important things/techniques on marketing their own business.

You need to know your goals. You need to know your strategies. You need to know which techniques you are using, how to use them (at least in theory) and what the expected results should be.

For example, let’s say you decided to do article marketing to market your business, and you hired someone to do it for you. If you don’t know what article marketing is, what your goals are with respect to applying it and what the expected results are, you may have really high or really expectations of the work that will be done on your behalf.

And as you learn these things, who knows, you may decide that you like marketing much more than you thought ;) I had clients who went from “I hate marketing” to “I dislike marketing” to “I like marketing” as they learned what marketing really is.

You can learn more about marketing and how to use it for your business at https://www.MarketingSalad.com

Biana Babinsky