Many coaches, consultants and other service professionals have told me that they work with everybody. They feel that the easiest way to market is to market to everyone. If they define a target market, they told me, it will become much harder to market and get clients.

The truth is exactly the opposite. When you define a target market, it actually becomes easier to market your business. This is because when you have a target market and market to a specific group of people you are going to market to fewer people, but get many more clients. Let’s look at how to make your marketing easier by defining your target market:

Click Here To Continue Reading Make Marketing Easier – Define Your Target Market Article

Biana Babinsky

Hi,

I just posted many new online marketing and online business articles for you to read.

I have also separated the articles into sections, so that it is easier for you to find articles on the specific topics you are looking for.

Here is the list of article topics. Click on the topic you are interested in to read the articles on that topic:
– Article Marketing, how to promote your expertise by writing and publishing articles.

– Blog Marketing Articles, how to start a blog and use it to promote your business.

– How To Get Clients Articles, tips and advice on how to get clients online.

– Earn Multiple Income Streams Online Articles, how to create multiple streams of income for your business.

– How To Do A Teleclass Articles, how to run teleclasses and make money with them.

– E-book Publishing Articles, how to publish and sell your ebooks for profits.

– Newsletter Marketing Articles, how to start a newsletter and build a huge newsletter list.

– Online Copywriting Articles, how to write effective web copy.

– Successful Online Business Articles, how to create a successful online business.

– How To Increase Web Site Traffic, how to get more online traffic to your business.

– Search Engine Optimization Articles, how to use search engine optimization.

– Target Market Articles, how to find a target market for your business.

– Social Networking Articles, how to use social networking websites to get clients.

– Business And Marketing Articles, how to set goals, not be afraid of marketing and lots more business articles.

– Affiliate Marketing Articles, how to make money by selling other people’s products.

– Web Site Design Articles, how to make sure your web site is designed effectively.

Many life coaches have asked me how to start a blog to promote their life coaching business online and get clients. Here is how:
– First, you will need a blog. I recommend using blogging software that is available at wordpress.org. The software is available at no charge and it is very easy to use and is very customizable.

– Once you have a blog, decide where in your life coaching marketing funnel it is going to fit. I recommend using your blog to attract search engine and other traffic and turn that traffic into newsletter subscribers. Make sure you know exactly where the blog fits into your marketing and what kind of results you are expecting from it.
If you don’t know why you are using a marketing technique and how you will benefit from using it, there is no reason to have it in your marketing plan.

– Once you know where the blog fits into your life coaching marketing funnel, decide on the topics you want to post on. Since you are blogging to attract your target market to your blog and to your business, the best topics will be those that are of interest to your target market.

Now go ahead and start blogging! Take a look at my Business Blogging Articles at https://www.avocadoconsulting.com/articles/ (scroll to Business Blogging) for more blogging tips for life coaches.

Biana Babinsky

If you are a life coach, should you call yourself a life coach? Or should you find a different title for yourself?
I think you should call yourself what is comfortable for you AND what would get you the best response from potential clients.

I have worked with many life coaches, who became “Business Coaches”, “Relationship Coaches” or “Career Coaches” as they defined their niche and decided who they wanted to work with.

Another thing that we can try doing is talking about what we do in terms of clients’ benefits. When you outline what you do in terms of clients’ benefits, more of your potential clients will be interested in what you have to offer. You will get more clients as a result.

Instead of saying “I am a life coach” you can say “I help my clients find the job that they really want.”

Potential clients respond better when you describe what’s in it for them instead of just telling them that you are a life coach.

Want to learn more about promoting a life coaching business? Get the FREE Report, “Top Strategies To Get Life Coaching Clients Online” at https://www.avocadoconsulting.com/free_report.html

More on marketing for life coaches

Biana Babinsky

So you went to a networking event and met three people who are in your target market, and who can really use your services. Or you just attended an online networking event and want to keep in touch with a few people you met there. Or a colleague introduced you to a potential customer who you would love to work with, but who isn’t calling you back.

What should you do? How much should you follow up with these people? And, most importantly, how should you follow up with them to ensure a positive response?

If these people are in your target market, but they haven’t expressed specific interest in hiring you now, I would not spend too much time on following up with them. I meet dozens (sometimes more) target customers every week, so it is impossible to keep following up with all of them until they get back to me.

What I do is follow up once with information about my newsletter and the gift they will receive when they subscribe to my newsletter. Subscribing to my newsletter is a no-brainer for them – there is no charge to subscribe and they receive a gift when they do.

It is much easier to convince a prospect to subscribe to a newsletter than to buy your services. When you meet people in your target market, work on getting to that first step, having them to subscribe to your newsletter. Selling them your products and services will come later.

Getting potential customers to subscribe to your newsletter is great for you – now you are able to follow up and build relationships with potential customers without having to follow up with each person individually. As you send out your newsletter and build relationships, potential customers get to know you and are much more willing to buy your services and products.

Following up using a newsletter is extremely effective. A big part of my business comes from people who have been my newsletter subscribers for some time.

I recommend that you start a newsletter and use your newsletter as your automatic follow up program. This way you can follow up with hundreds, or even thousands of prospects, all at once.

Learn more of my tips for following up with clients – join my members-only online business coaching program at MarketingSalad.com

Biana Babinsky

How Can I Get MORE Newsletter Subscribers? This is one of the most popular questions I receive from coaches, consultants and other service business owners.

The best way to get more people to subscribe to your newsletter is by offering a free gift that they can receive when they subscribe.

Everyone likes free gifts, so when you offer a free gift to your subscribers you are immediately going to get more people to subscribe.

When people first learn about your newsletter, they are not sure if they want to subscribe or not. But they will definitely subscribe if they really want to receive the gift you are offering.

You want the people who learn about the gift to immediately say: “I want this!” and subscribe to your newsletter, so that they can get the gift. Therefore, the gift should be on a topic that is of great interest to your target market.

A few months ago I taught members of my mentoring program how to create a newsletter gift that will get you many newsletter subscribers. You can get the recording of that call at https://www.marketingsalad.com/triple-newsletter.html

Biana Babinsky

I am very excited!

Today I launched my brand new product, Complete Step By Step Article Marketing Course.

For years I have been teaching my clients how to use article marketing to get clients using article marketing, and they have been getting great results. Their articles brought them more web site traffic and more clients.

Now I am sharing the step-by-step article marketing process that brought me tons of newsletter subscribers and clients!

Here are just a few things that I am sharing in the Course:

– Real information on how to use article marketing to get more clients

– Where to get topics for your articles. I have found places that are an endless supply of article topics, and I will share them with you.

– The best places to submit your articles to get more clients and newsletter subscribers. I will tell you exactly what those places are.

– The step-by-step process of creating an Article Resource Box that will get you more web site traffic. I will show you exactly what to include in your Article Resource Box.

Click Here To Learn More About Complete Step By Step Article Marketing Course

Biana Babinsky

Almost every time I talk to clients about defining a target market, they stall, and they stall for some time. Many business owners want to delay defining their target market for as long as possible. This is because defining a target market means committing to working with a smaller group of people. Business owners are afraid to commit to working with a smaller group of people, because they are afraid they will miss out on all the clients they will not be able to work with anymore….

Want to learn how to define a target market for your business?

Click Here To Read The Rest Of The Article “Do You Box Yourself In When You Define Your Target Market?”

Biana Babinsky

Do you need more coaching clients? How about getting clients by referrals?

To get clients through referrals you should create reciprocal referral relationships with other non-competing professionals who work with your target market. This way, you can send referrals to each other, and get more business. Having a strong referral network is one of the best ways to get clients for a service business.

For example, let’s say you are a business coach and your target market are business owners who run small and medium size businesses. You should connect with other business professionals that small and medium size businesses employ, such as web designers, accountants, virtual assistants and others. As you build relationships with them, you will be able to refer business to each other.

The best way to find professionals to build referral relationships with is through networking. This can be local networking – through your Chamber of Commerce and other organization. Or it can be something I have used with a lot of success, online networking. You can network online with professionals, get to know them and build relationships with
them.

Today and tomorrow I am hosting an online networking event, during which I do “business matchmaking” – I help participants find referral partners.

Learn more and register for the event at https://www.marketingsalad.com/networking.html

Biana Babinsky

Do you want to create a marketing funnel for your consulting or coaching business? Here is information on a Marketing Funnel, directly from my Complete Step By Step Information Products Guide:

Level 1: A free gift to invite your potential customers to subscribe to your newsletter.

This level is all about getting your target customers to enter your marketing funnel. You want them to subscribe to your newsletter in order for you to be able to send them regular information, build a relationship, and keep them informed about your new products and services.

Level 2: Products In The $10-$20 Range.

These are usually shorter reports.

Level 3: Products In The $20-$50 Range.

This level will include longer special reports, audio recordings and teleseminars.

Level 4: Products In The $50-$200 Range.

E-books, seminars, teleseminar series, workshops.

Level 5: Your One-On-One Services, Coaching, Consulting, etc.

I talk about a marketing funnel, as well as creating products in it in my Complete Step By Step Information Products Guide that you can get at https://www.avocadoconsulting.com/rlinks/zinfo.

Biana Babinsky