Many coaches, consultants and authors want to write an ebook. They work hard on deciding on content, creating the content, getting the ebook edited and putting it all together. Once the ebook is ready, they spend more time deciding which shopping cart to use, and how to accept payment online.

After some time, they put together the ebook and the shopping cart together. Now everything is ready to accept payment and deliver the ebook to the buyers. There is just one problem – there are no buyers.

Having spent all the time and resources on writing the ebook and deciding how to sell it, many coaches, consultants and authors neglect to create a marketing plan for their e-book. As a result, they are not able to sell many ebooks. Don’t be like them, put together an online marketing plan to promote your ebook before you actually launch it.
In order to get the word out about your e-books, you need to drive qualified web traffic to your web site and to the e-books.

Here is how:

– Define your target market – who are the people you want to buy the e-books?

– Start building your newsletter list. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about the e-books that you sell.

– Use online marketing techniques – search engine optimization, article marketing, your own blog, etc to drive traffic to your web site.

It will not happen overnight, but if you market effectively and consistently, you will get a lot of web site traffic and be able to sell your ebooks.

During the Make Thousands Of Dollars With E-books Teleseminar Series I will discuss exactly how to market your ebooks to make money with them. As a participant, you will also receive my Ebook Marketing Plan Template to help you market your ebook online effectively. You may register for the Teleseminar Series at https://www.avocadoconsulting.com/rlinks/zebookt.

Biana Babinsky

Do you have products that you want to sell online – a book, e-book, seminars? Or maybe you want to sell your services? To do this effectively you need to create buzz for what you have to offer. You need to get your name out there, you need to promote your expertise, so that your potential customers see that you are an expert at what you do.
Promoting expertise online is what I help my customers do.It is all about getting your name known and getting as many of your target customers as possible into your circle of influence.

Here are some of the steps that you can take to start generating buzz and promoting your expertise online:

– Define your target market – who are the people you want to buy the book?

– Create a free offering that you can give away to your target market. This can be a special report, audio recording, e-book, etc. You need to create an offering that your target market really wants – that way you will be able to use it to get more newsletter subscribers.

– Start building your newsletter list – use the free offering as a gift for everyone who subscribes to your newsletter. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about your book.

– Use online marketing techniques – search engine optimization, article marketing, your own blog, etc – to get newsletter subscribers.

The more subscribers you have, the more people you can contact, the more people will be able to buy your book.

– Create other products and programs. Having just a book is not enough. Create other products based on your expertise – e-books, audio recordings, classes, etc. Now you can use your newsletter list to sell your products.

As you can see, you should promote your expertise by building on the things you have done previously. You define your target market first, then you create a gift you can give away, then you use marketing techniques to get more newsletter subscribers, etc.

In my Complete Step By Step Online Marketing Course I discuss how to use effective online marketing techniques to promote your business and get it known online. Get the Course now at https://www.avocadoconsulting.com/rlinks/zcourse

Biana Babinsky

If you are a new coach who is just starting out, how can you get your business off the ground?
This is a question that I receive very frequently. I am an online business coach, and about 98% of my clients come to me through my online marketing efforts. They come to me through:

– My newsletter. I publish a very popular weekly online marketing newsletter.

– My articles. I have published many articles online, and they have been reprinted on hundreds of blogs and web sites. I receive many e-mails every week from people who found out about me through my articles.

– Search engines. My web site is optimized for search engines and I receive a lot of search engine traffic.

– Online networking. I have met many of my clients through my online networking efforts.
Since you are just starting out, here is what I recommend you do:

– Define your target market. This step is extremely important – without defining your target market you will not be able to market your business effectively.

– Create an effective web site that will attract your target market.

– Start a newsletter and publish it on a regular basis.

– Start using online marketing techniques, one by one, to bring in web site traffic and customers. You should use article marketing, search engine optimization, business blogging, online networking and other techniques.

In my Complete Step by Step Online Marketing Course I discuss, step-by-step, how to use different online marketing techniques to get more web site traffic and customers.

Biana Babinsky

Platform building for your book is all about getting your name known and getting as many of your target customers as possible into your circle of influence.

Here are some of the steps that you can take to start building a platform:

– Define your target market – who are the people you want to buy the book?

– Create a free offering that you can give away to your target market. This can be a special report, audio recording, e-book, etc. You need to create an offering that your target market really wants – that way you will be able to use it to get more newsletter subscribers.

– Start building your newsletter list – use the free offering as a gift for everyone who subscribes to your newsletter. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about your book.

– Use online marketing techniques – search engine optimization, article marketing, your own blog, etc – to get newsletter subscribers.

The more subscribers you have, the more people you can contact, the more people
will be able to buy your book.

– Create other products and programs. Having just a book is not enough. Create other products based on your expertise – e-books, audio recordings, classes, etc. Now you can use your newsletter list to sell your products.

As you can see, you build your platform by building on the things you have done previously. You define your target market first, then you create a gift you can give away, then you use marketing techniques to get more newsletter subscribers, etc. In this FREE Tutorial, How To Market Your Coaching Business, you can learn how to market your business online.

Are you a business owner who wants to get more clients, promote your expertise and create business deals with other business owners you meet online?

You can do all of that by participating in the Online Networking Event that I am hosting next week!

I have gained many coaching clients and newsletter subscribers through my online networking efforts, and now I am hosting the MarketingSalad.com Online Business Networking Event to help YOU meet other online business owners and network.

At the MarketingSalad.com Online Business Networking Event you will be able to:

– Connect with potential clients

– Share information about your products and services

– Meet other business owners and solopreneurs

The event will take place on April 17th and 18th, and it is FREE to attend.

Click Here TO Register For MarketingSalad.com Online Business Networking Event

Have you written an ecourse to get more newsletter subscribers? Now is the time to promote it. Here is how:

The best way to promote your e-course is to market it where your target market is. This is what I have done with my free offering, Top 5 Ways To Increase Online Sales, and it has brought me great results.

Here are online marketing ideas to help you get started:

– Online networking. Find groups where your target market networks online and join them. There are many places to find such groups – find groups on Yahoo groups, use search engines to locate them, etc.

Once you become a member, network in these groups and provide useful tips, so that other members can get to know you. Don’t forget to promote your e-course in your signature.

– Article marketing. Write articles that are of benefit to your target market, and submit them to article directories and niche web sites that your target market reads. Don’t forget to include a link to your e-course in the Resource Box that you submit with the article.

In addition to being posted in article directories and niche web sites, your articles will be re-printed in other people’s newsletters, on web sites and blogs, providing your e-course more exposure.

– Search engine optimization. Create a well-written page on your web site to promote your e-course and optimize it for search engines. That way you can get your perfect customers, who are using the search engines, to come to your web site and sign-up.

I have written many articles on how to use online networking, article marketing and search engine optimization to promote a coaching business. Click here to read articles on how to use online networking, article marketing and search engine optimization to promote a coaching business.

And don’t forget to use this FREE Tutorial, How To Market Your Business, to learn how to get more online sales. You can use the same tips even if you promote a free product.

If you hate cold calling, you are not alone. Many business owners hate cold calling, but since for many business owners this is the only technique to drum up new business, business owners just keep using it.

Not anymore! Using online marketing to get clients is one of the best ways to stop using cold calling. Online marketing is all about bring your potential customers, who are already looking for what you have to offer, to your web site. Since you are starting out with online marketing, here is a three step plan to help you get started:

1. Define your target market. Before you start marketing, you need to know who you are marketing to – who your perfect customers are.

2. Create/revise your web site to make it an effective sales tool. Your customers can’t talk to you when they are surfing the web, so the only thing that can convince them to buy from you is your web site.

It is extremely important to make your web site communicate the benefits of hiring you to your potential customers.

3. Use online marketing techniques to drive your target market to your web site. Now that you know who your target market is, and have an effective web site that communicates the benefits of hiring you to your target market, you need to bring your target market in.

Use search engine optimization, newsletter publishing, article marketing and other online marketing techniques to drive your target customers to your web site.

Here is the FREE Tutorial on marketing your business: How To Market Your Coaching Business – it discusses exactly how to use online marketing techniques to stop cold calling and get clients online.

There are lots of things you can do to promote your podcast online, but the first thing you need to do, just like you’d do with any product is to make it crystal clear who you’d like to find your podcast. Who is the target market for your podcast?

Once you know who you’d like to attract, start working on using online marketing techniques to bring them in. Write articles that are of interest to your target market, and publish them in popular article directories. Doing this will expose you to a whole new segment of your target market, that would not know about you otherwise. I get weekly inquiries and countless newsletter subscribers due to my article marketing efforts. The key to article marketing is to write useful articles AND submit them as much as you can.

Also, use articles on your own web site, optimize them for search engines and make sure that you use the keywords that your potential listeners would use to drive traffic to your web site.

Do the same thing with your blog – write keyword-rich blog posts to drive more targeted traffic to your blog.

Put events together with other business owners with the same target market, so that you can get exposed to each other’s lists.

The key to using these techniques is that they are not a one-time shot. In order to get actual results from marketing your business, you should apply the techniques on a regular basis – submit 10 articles a month, continuously use SEO and put together events, etc.

Many service professionals submit bids on project in order to gain work. The business that receives bids compares the bids received, and picks the one that would be the most appropriate. So how do you make sure that your bid is the one accepted?

If you have to submit a bid, I recommend finding out as much about the project as possible first. This includes information about the company, their budget, their requirements, etc.

However, since you run a service business, I recommend to create a long term marketing plan that will eliminate the need to submit bids in the future. I haven’t submitted a bid in many years – my clients find me by finding my web site online, through networking and recommendations by my past clients. Here is what I recommend you do:

– Create a system to increase your circle of influence. People buy from people they know and like, so get to know more people. You can do that by networking both online and offline.

– Create a strong Internet presence – get your web site up and running, optimize it for search engines, etc. Many people search for products and services that they need to buy online. When you have a web site up, they can come to your web site, learn about you and your products and services and find out how you can help them.

Use online marketing techniques such as article marketing, search engine optimization, newsletter publishing and others to build up targeted traffic to your web site.

– Market your business on a regular basis. Marketing is not a one-time event, it is a continuous process. By marketing on a regular basis, you will educate more people about your business, and you will be able to gain more clients.

Learn how to promote your service business online, step-by-step, in my Complete Step by Step Online Marketing Course.

Biana Babinsky

The concept of target market is the same for any business, whether the business is selling products or services. Your target market are people who want, need and can afford your services. Finding a good target market is the first thing I recommend that my clients do, because until you know exactly who your target market is, you can’t start promoting your service effectively.

Also, a service business does not have to stay a service business forever. Many service business owners create passive income streams by creating various products (software products, group programs, reports, e-books, audio products, etc) that they can sell on their web site, in addition to selling services. Creating products helps service business owners earn more money without having to constantly sell their one-on-one services.

Biana Babinsky