Networking is great, as long as you have very clear goals for it and you network in groups
that are right for your business.

Here is what I recommend:

– If your goal is to get new business, you should network in groups that are frequented by your target market. Make sure you have defined your target market well, then look for groups where your target market networks and network there.

– Have a good answer (or a few good answers) to the question about what you do. Make sure you answer outlines the benefits your target market will receive when working with you.

– Make referrals when you can. Send referrals to others in the group and they will be more likely to send referrals your way.

I also recommend that you participate in online networking. I am the online business coach and about 98% of my clients come to me through my online marketing efforts. Many of them come to me after they meet through online networking groups.

If you have never participate in online networking, it is just like offline networking, except that it is done online. I am holding an online networking event next week, so come on over and join us for the event!

There is no charge to participate, so go to https://www.marketingsalad.com/networking.html to register for the event. Hope to see you there!

Biana Babinsky

What are your favorite things to do in the summer? I just love walking around the city in sunny weather, when the temperature is in low 70s Fahrenheit (low 20s Celsius). The weather is just warm enough, and there is a light breeze coming from the lake – those are perfect Chicago days!

This past weekend I was in luck – it was nice and sunny, with the temperatures hovering around 72F. We spent almost the whole day outside! We walked around the city, went to my favorite sushi spot and went to the lake.

We also dropped by a Book Fair. I really enjoyed browsing books, and there were lots of cookbooks to see. I networked and made contacts at a local writing organization. I also watched a few authors speak about their books and signing autographs. Seeing them made my goal for writing a book firmer – I can’t wait to finish it!

Do you want to become an author? How about writing and publishing your own e-book? Get the Make Thousands Of Dollars With E-books Teleseminar Series Audio Recordings to find out how to become an e-book author.

Biana Babinsky

Have you heard the phrase, “Timing Is Everything”? I was reminded of it this weekend. We were about to leave the house to go run a few errands, but got delayed by 10 minutes. As we started putting on shoes to leave the house, we heard the rain starting outside. In a matter of two minutes the rain turned into a downpour and then 1/4 inch hail. It was hailing in June!

We ended up staying inside for the next 30 minutes, just watching the rain and hail through the windows. The rain just kept coming down, and it looked as if a wall of water was coming down from the sky. The hail was very loud; you could hear it hitting the trees and the roofs.

After 30 minutes it stopped almost at once, just as fast as it started. The sun came out and the hail melted almost immediately.

I was glad that we got delayed by 10 minutes and avoided being outside in that rain and hail. Timing, indeed, is everything.

Timing is everything for you too! If you want to create an e-book that you can start selling in September, you have to start writing it now! Learn the step-by-step process of writing your e-book by getting the audio recordings (and other materials) from my Make Thousands Of Dollars With E-books Teleseminar Series.

The Teleseminar Series sold out, but you can purchase the audio recordings at

https://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

I have just a few more seats left for the Make Thousands Of Dollars With E-books Teleseminar Series that starts tomorrow.

If you would like to create an e-book and make money with it, register now to ensure that you have a seat.

Register now at

https://www.avocadoconsulting.com/rlinks/zebookt

———————

Did you know that September is the best time to launch an e-book?

People come back to work and life in September, ready to take charge and ready to do things! So it is the best time to launch an e-book on a coaching topic, and that means YOU and YOUR e-book!

If you have been thinking about writing an e-book to create a passive income stream, start now! That way the e-book will be ready to be launched in September and that will help you make a lot of money.

Join me for the Make Thousands Of Dollars With E-books Teleseminar Series to learn how to create a best-selling e-book and make lots of money with it.

Register now at

https://www.avocadoconsulting.com/rlinks/zebookt

Biana Babinsky

P.S. I have just a few seats left for the Series. Register now, before all the seats are gone at https://www.avocadoconsulting.com/rlinks/zebookt

Do you want to create a marketing funnel for your consulting or coaching business? Here is information on a Marketing Funnel, directly from my Complete Step By Step Information Products Guide:

Level 1: A free gift to invite your potential customers to subscribe to your newsletter.

This level is all about getting your target customers to enter your marketing funnel. You want them to subscribe to your newsletter in order for you to be able to send them regular information, build a relationship, and keep them informed about your new products and services.

Level 2: Products In The $10-$20 Range.

These are usually shorter reports.

Level 3: Products In The $20-$50 Range.

This level will include longer special reports, audio recordings and teleseminars.

Level 4: Products In The $50-$200 Range.

E-books, seminars, teleseminar series, workshops.

Level 5: Your One-On-One Services, Coaching, Consulting, etc.

I talk about a marketing funnel, as well as creating products in it in my Complete Step By Step Information Products Guide that you can get at https://www.avocadoconsulting.com/rlinks/zinfo.

Biana Babinsky

Every once in a while someone asks me a HUGE marketing question. A HUGE question usually means that if I were to answer in detail, my answer could be made into a book. In fact, I have written a book on this exact subject.

The question this time is What Works In Marketing?

Here is my VERY short answer:

As I promote my business almost completely online, almost all of my clients come to me through my online marking efforts.

I have been marketing online for over 10 years, and the steps to creating a successful online business are:

– Defining your target audience

– Creating an effective message that resonates with your audience

– Taking this message far and wide to your target audience online

The techniques that have been most successful for me are:

– Newsletter publishing – keeping in touch with my current and potential customers is a big portion of my marketing plan.

– Article marketing – my articles have been posted on hundreds of web sites, bringing me traffic and clients.

– Search engine optimization has brought massive amounts of traffic to my web site.

– Business blogging – helps with search engine optimization.

– Free teleseminars have exposed my work to hundreds of people at a time, bringing me more exposure and clients.

For more information on getting clients for your business online, get my Complete Step By Step Online Marketing Course.

Biana Babinsky

Many coaches, consultants and authors want to write an ebook. They work hard on deciding on content, creating the content, getting the ebook edited and putting it all together. Once the ebook is ready, they spend more time deciding which shopping cart to use, and how to accept payment online.

After some time, they put together the ebook and the shopping cart together. Now everything is ready to accept payment and deliver the ebook to the buyers. There is just one problem – there are no buyers.

Having spent all the time and resources on writing the ebook and deciding how to sell it, many coaches, consultants and authors neglect to create a marketing plan for their e-book. As a result, they are not able to sell many ebooks. Don’t be like them, put together an online marketing plan to promote your ebook before you actually launch it.
In order to get the word out about your e-books, you need to drive qualified web traffic to your web site and to the e-books.

Here is how:

– Define your target market – who are the people you want to buy the e-books?

– Start building your newsletter list. Publish your newsletter on a regular basis to keep in touch with your subscribers and provide them with information about the e-books that you sell.

– Use online marketing techniques – search engine optimization, article marketing, your own blog, etc to drive traffic to your web site.

It will not happen overnight, but if you market effectively and consistently, you will get a lot of web site traffic and be able to sell your ebooks.

During the Make Thousands Of Dollars With E-books Teleseminar Series I will discuss exactly how to market your ebooks to make money with them. As a participant, you will also receive my Ebook Marketing Plan Template to help you market your ebook online effectively. You may register for the Teleseminar Series at https://www.avocadoconsulting.com/rlinks/zebookt.

Biana Babinsky

Many coaches, consultants and other service business owners have asked me if sales letters and product sales letters are effective.
I am sure you have seen sales letters written to promote ebooks, teleseminars and other information products. Sales letters / sales pages are extremely effective. You can make your sales letter a part of your larget web site, or you can buy a whole new domain just to sell a new product. For example, your sales letter is for something not completely related to your main web site or a separate free offer, I would put it on a new web site.

If it is for a product, and you have similar products on your web site, I would just put them together on the same web site.

I always recommend to my clients to learn how to write their own sales letters. You know your products better then anyone else, so you will be able to write the best sales letter for them.

Also, once you know how to write one sales letter, you know how to write them all. This means that you will be able to write sales letters for all of your products and services.

Want to learn how to write sales letters that will SELL your products? Learn more about the online copywriting class at https://www.avocadoconsulting.com/rlinks/zcopy

Biana Babinsky

Many business owners have asked me about the Multiple Income Streams Business Model and how it can benefit their business.

A Multiple Income Streams Business Model involves creating different income streams for your business, including e-books, reports, membership web sites, seminars and others. When you have created this business model, you do not have a few customers providing a bulk of revenue for your business. This is dangerous, because if just one of these customers cancels, you will be out of a huge chunk of revenue.

This danger does not exist when you follow the Multiple Income Streams Business Model. In this case you have many income streams and many customers, and none of your customers represent a huge chunk of your business revenue.

The How To Make Thousands Of Dollars With Information Products Home Study Guide shows you the step-by-step process to create a Multiple Income Streams Business Model for your business. Use the process to learn how to create your own products and sell them online to make money.

Learn more about the Study Guide at https://www.avocadoconsulting.com/rlinks/zmultiple

Biana Babinsky

Are you teaching teleseminars yet? Teaching teleseminars is one of the best ways to share your expertise, get more clients and create another income stream for your business.

When business owners are just starting out with teaching teleseminars, they are tempted to offer many teleseminars without cost. One of my clients said that the reason she didn’t charge for her teleseminars was to practice and see if the target market was receptive to her teleseminar topics.

While I recommend offering some teleseminars without cost, I strongly recommend that you do not offer all of your teleseminars without a fee. When you teach teleseminars, it is extremely important to understand how to differentiate your no-fee teleseminars from the teleseminars you do charge for.

When you do that, you maximize your profits when you charge for your teleseminars and you will get very good attendance at the teleseminars you do not charge for.

During the Make Thousands Of Dollars With Teleseminars Teleseminar Series a few months ago I discussed exactly how to determine which teleseminars to charge for, and which ones to offer without charge. You can get the recording of the teleseminar series, as well as the workbook, notes and resource sheet at

https://www.avocadoconsulting.com/rlinks/zteleseminars

Biana Babinsky