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Internet Marketing For Coaches Tips and ideas on marketing your coaching business better online! |
Does marketing scare you more than anything else you can think of? Do you try to avoid marketing at all costs? Does marketing make you uncomfortable? What do you think of when you hear the word “marketing”?
Read the rest of my article Are You Afraid Of Marketing? to learn how not to be afraid of marketing and how to use it to make money with your business.
Biana Babinsky
I am sure you know how to use search engines to find the things you are looking for. You go to your favorite search engine, type what you are looking for, and search for it.
But how do coaches use search engine to make money online? They do that by making sure that their web site shows up on relevant searches. When people are searching for their products and services, their web site shows up in the search, and they earn money by being able to sell their products and services.
You can make your web site appear on relevant searches by using a process called search engine optimization, or SEO. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
To learn more about SEO, use the FREE Search Engine Optimization For Coaches Tutorial
Want to increase the sales at your online store? There are three things that you need to establish to drive traffic and sales to your web site:
– You need to have products that your target market needs, wants and can afford. Making sure that you have the right target market is crucial to your business success.
– You need to have a user-friendly web site that makes it easy for your target market to buy your products and services.
– You need to drive your target customers to your web site. In order to drive traffic, you need to apply online marketing techniques, such as search engine optimization, article marketing, business blogging and others to your web site. These techniques can be learned and are free to apply, and I recommend to my clients to use them first, and then branch out to pay per click.
Get my FREE Report, Top 5 Ways to Increase your Online Sales to learn how to sell more products online.
Biana Babinsky
When people start a business and need to grow their own mailing list, they ask whether they should buy a list or grow their own. I always recommend building your own mailing list instead of buying.
Building a list will take longer, but the people who subscribe to your list will be much more responsive and are more likely to become your customers down the road, which is what you want. Here are some tips to help you grow your list:
– Offer something valuable to your new subscribers as a gift to get more subscriptions. This can be a report or an e-book that you wrote.
– Feature newsletter subscription box prominently on your web site – use it on all pages of your web site.
– Write articles, use search engine optimization and start a blog to drive more people to your web site and subscribe to your newsletter.
Learn how to grow your mailing list at MarketingSalad.com
Biana Babinsky
Many coaches are looking for a source of customers that they can tap into every week, month or year. They are very surprised to learn that this source is search engines.
Search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site ranks well in popular search engines.
Search engines are the source of online customers. Every day millions of people use them to locate products and services they want to buy; if they find your web site, they will go to your web site and buy from you.
So how can you use this source of customers to direct the customers to YOU? You can get traffic from search engines by performing search engine optimization (SEO) for your web site. SEO is a crucial online marketing technique. It helps you to get your web site to appear in search engine result pages for keywords that that are relevant to your business. For example, if you are a business coach, and someone is searching for
“business coach”, it would be great for your business if your web site appears in the first 10 results.
Learn all about applying search engine optimization to your web site in the FREE SEO Tutorial. In this free tutorial, you can discover, how to get more web site traffic to your coaching web site using search engines.
Have you ever received absolutely useless gifts? Come on, admit it. Remember that hideous sweater or a really ugly salad bowl that you could not use and gave away immediately? Did you wish that the gift giver given you something more useful instead?
Same goes for business gifts – lots of people receive useless business gifts that they wish they didn’t receive.
This holiday season I am changing all that! I have a great gift that business owners can give other business owners, MarketingSalad.com Gift Memberships.
MarketingSalad.com Membership is a perfect gift for your clients and customers. They will LOVE the gift and they will LOVE you!
And MarketingSalad.com Membership is a perfect gift for YOU! Just send the link to the page to the person who may be buying a gift for you, and you will get a gift that you want for the holidays!
How can you promote your life coaching business?
Many people don’t know what a life coach is, so they get confused when you bring up life coaching. You don’t want to confuse your potential clients; rather, you want them to see the benefits of hiring you as soon as you start talking.
When someone asks you what you do, instead of saying that you are a life coach, tell them the most important benefits of hiring you.
For example, you can be a business coach, but when people ask you what you do, you could tell them that you help business owners get more clients and make more money with their business. Everyone understands what it means to get “more clients and more money”, so the people you are talking understand immediately what you are talking about.
In order to promote your business, create a system that will bring leads to your business, that you can turn into clients at a later date.
A coaching service is a big ticket item, and many people will not buy it immediately. However, as you build a relationship with them and they get to know you, it will be much easier for you to sell your services to them. You need to create a marketing funnel – starting with a free item such as your newsletter, continuing with ebooks and seminars, and ending with your coaching service.
I strongly recommend that you create products to sell. In addition to having high ticket coaching, you should also offer teleseminars, ebooks, reports, audio recordings, etc. Many people can’t afford your services, but they will be able to afford your ebooks, teleseminars, and reports, as they are cheaper.
Here is information on FREE Tutorial on creating your own information products.
One way to promote your business and your products is by being an author. Read one of my articles, Promote Your Expertise By Being An Author.
To receive my articles in your mailbox every week, subscribe to my Effective Online Marketing Newsletter.
Biana Babinsky
Many people have asked me how to use participation in online groups to their best advantage. I participate in my groups, and I run my own online groups as well.
There are different reasons for why people join online groups. Some join to purely gain information. If that is your reason, you can stay quiet and still gain a lot of insight and information from reading messages.
But, if you join a group to become known by your potential customers, to get more people to know you and to promote your business, you need to participate!
Participate by offering your opinion, answering questions in the field of your expertise and by helping other participants. This is how I usually participate in online networking, and this helped me gain many partners and customers.
Read my article, How To Make Money With Online Networking for more insight into using online networking to gain clients.
Biana Babinsky
As an online business coach and consultant, I actively use my own products and techniques to get more clients. Over 95% of my clients have found me online, and quite a few of them found me through online networking.
Online networking is a great activity you can use to build relationships and create partnerships with other business owners. When you network online effectively, you will gain clients and newsletter subscribers, get interviewed by online publications, be invited to speak at events and much, much more.
On November 14th and 15th I am hosting a NO CHARGE MarketingSalad.com Online Business Networking Event. During this event you will be able to:
– Meet other online business owners
– Learn how to create online partnerships
– Learn how to network online effectively
You will also be able to introduce other participants to your own products and services. The event will be conducted through a mailing list, and I will be moderating it. You will be able to network when you have time, throughout the two days.