I have been watching hundreds of coaches struggle to get clients for their businesses. The most common reason for this is not having a marketing plan. Instead, they do random marketing techniques from time to time hoping that one of them will stick and bring in clients. If you do not have a plan, you will not be able to get clients.

Here is a 5-Step Plan that will help you get more clients for your business:

Become Clear About Your Goals

This is really the first question that you must ask yourself, because what you put into your Marketing Plan will depend on what you want to accomplish. Without knowing what your goals and intentions are you will not be able to find the right marketing actions to market your business.

Find Your Target Market

A lot of the marketing that you do will depend on who your target market is. Decide on your target market before doing anything else. As soon as you are clear on who your target market is, it will become much easier for you to market and it will become easier for you to build your list and get clients.

Create An Effective Web Site For Your Business

Your web site is the tool that helps you build your list and sell your products and services. Your web site must have pages specifically for selling your products, pages specifically for selling your services and pages specifically for building your list. By creating pages with a single purpose your will focus your web site visitors’ attention and inspire more of them to take action with you.

Build Your List

Very few people who come to your web site are going to become your clients immediately. This is because they don’t know you yet and they do not trust you yet. People buy from people they know, like and trust.

When people visit a web site for the first time, they forget all about it a few minutes after they leave. This means that they will only come back to your web site and may potentially become your
clients if you are able to remind them about yourself.

Your newsletter is the best tool you have to get your potential customers to keep coming back to your web site.

Drive Traffic To Your Web Site

Now that you have effective web pages that sell your products and services, as well as a large list list, you must bring in web site traffic.

There are many marketing techniques that will help you bring in traffic. Social networking, article marketing, business blogging, and search engine optimization are all great techniques to bring traffic to your web site.

Start with one and learn how to use it to get web site traffic. Once you are comfortable with using it, move on to the next one and master that approach. This way you will master all online marketing techniques one technique at a time.

Having a marketing plan is the best way to start getting clients for your business. Take an hour right now and start creating your marketing plan to create a successful business!

Need help creating your online marketing plan? Learn how to create your marketing plan and use it to get clients for your business at https://www.MarketingSalad.com

Biana Babinsky

https://www.MarketingSalad.com

Spring is finally here! Here are some fun pictures I took:

Looks like a small sun:

Lots of pink flowers:

I love violets:

A bright yellow flower against a gray background:

More violets:

Biana Babinsky

P.S. Ready to get more clients? Join me for the upcoming FREE teleseminar, How To Get Clients In A Recession. Register now at https://www.avocadoconsulting.com/mt/

Kim Clausen and Linda Claire Puig are the two ladies behind the Done For You Givewaway Of The Century, where they are giving away real services and done-for-you products.

Today I am interviewing Kim about the giveaway and how it can help you with your business!

Biana: Your giveaway is such a great idea – how did you come up with the idea for it?

Kim: My colleague Linda Claire Puig and I wanted to offer a program that could show business owners the many services that were available to make their day to day operations easier. The giveaway was a great way to expose business owners to all the different services that are available and expose them to many professionals in the industry who could provide those services. I am always looking for service providers for my business and this list makes it so easy to get my work done too!

Biana: Please tell us more about the giveaway – what kind of giveaways are available to those who register?

Kim: There are numerous product and service offerings available in all quantities and price points ranging from $100 to several thousand dollars. Services such as ebook covers, bookkeeping services, ready made articles, blog set ups, writing services, ready made teleseminars and workshops, ebook creation, professional interviews, audio and video services, merchant accounts and back office set ups, and alot more. Nearly 30 service offerings – all different!

Biana: What are you hoping to achieve with the giveaway? How are you hoping to help you target market with it?

Kim: We want to give people a breath of fresh air with some free services actually done for them, given how hard we are all working right now, and everyone’s tighter cash flows. We also want them to be exposed to the many service providers that are available to help make doing business easier. And finally we want to give them a list of professional resources for when they need these services in the future.

Biana: What is your one favorite thing about the giveaway?

Kim: The response we are getting from the visitors, and the incredible feeling of good will. There is such a great energy around this giveaway because all the contributors are donating their actual time and products. We purposely created this to be a giveaway geared around relationship-building and not aggressive upselling. So many people have written us to tell how much they appreciate what we are doing, and how excited they are to win!

Biana: Can you share with us your top 3 tips for other business owners who may be considering creating their own giveaway?

Kim: Well, Linda and I are so well suited to do this together because we are all about quality and integrity. So that would be Number 1 – do a high quality, high integrity giveaway with great products and services that is targeted and has a clear purpose. Number 2 would be to give yourself plenty of time to plan so that you can recruit the finest in your industry – contributors and sponsors (like Biana). :-) Number 3 is to have a solid plan of implementation. We created a schedule for everything that needed to be coordinated, set a launch date, planned a promotion schedule, and strategized to get the most reach possible.

Biana: Thank you for taking the time to do this interview, Kim! I am sure many readers will benefit from both your insights and the giveaway!

And you can take a look at Linda’s and Kim’s giveaway (and sign up, it’s free!) at Done For You Givewaway Of The Century!

About Linda Claire Puig: is a newsletter marketing expert and a writer with 25 years’ professional experience. She is president of Claire Communications, which provides marketing communications solutions to busy coaches, consultants, mental health professionals, trainers, speakers, wellness professionals who want to keep their name and expertise in front of the communities they serve.

About Kim Clausen:, President of Ready2Go Marketing Solutions, Inc., is a professional marketer with more than 20 years of marketing and business development experience. Ready2Go Marketing Solutions creates ready made workshops, teleseminars, and speeches that business owners can brand as their own. Ready2Go Marketing Solutions also creates custom training programs for its clients, and trains professionals on how to masterfully create, facilitate and market their own learning programs.

Hi,

I have many public calls in the next coming weeks, and I would love to see you on some or all of them:

March 25th, Liz Lynch Interviews Biana Babinsky On Getting Clients With Social Networking

March 27th, How To Create Effective Squeeze Pages

March 31st, How To Create Extremely Profitable Teleseminars Series, Class 2: The Secrets Of Making Money With FREE Teleseminars

April 1st, How To Get A Rush Of High Paying Clients Teleseminar With Christian Mickelsen

April 7th, How To Create Extremely Profitable Teleseminars Series, Class 3: How To Create Winning Sales Copy For Your Teleseminars

April 9th, 5 Keys For Creating Your Online Marketing Plan Teleseminar

April 14th, How To Create Extremely Profitable Teleseminars Series, Class 4: How To Use Social Media And Online Marketing To Promote Your Teleseminar

Biana Babinsky

I have been getting many questions from business owners about how to get clients and increase revenues in a recession. One of the best ways to do that is by creating information products. Here is why:

Offer Lower Priced Options

In today’s economy many people can’t afford to pay for your services. You have two choices: don’t offer any products, and you won’t help any of the people who can’t afford your services. Or, you can offer products and help and create additional revenues with those who can’t afford your one-on-one services.

Help Thousands More People

Even though we are in a recession, your clients still need help and your expertise. This means that you can still help people; you just need to be more creative about it. When you only work one-on-one with your clients, you can only work with a very limited number of people. Create your own information products and you will be able to help thousands of people!

Become Known As An Expert

In today’s economy it is more important than ever to be known as an expert, because when people do decide to spend their money, they spend their money with experts.

Take a look at people who you consider experts. Chances are, they all have products that they offer for sale: e-books, books, teleseminars, etc. When you offer products for sale you are seen as an expert by your target market.

Here are some products that you can create:

– Special Reports And E-books. Both of these are text documents. Special reports are usually shorter documents (about 5-25 pages). E-books tend to run longer. I have seen e-books anywhere from 20 and 400 pages.

– Audio Products are voice recordings of one or more people. There are many options available to you to create audio products. You can create an audio product simply by recording yourself, recording an interview with you, or by recording a class, a lecture, or a workshop.

– Teleclasses And Teleseminars. Teaching classes over the phone is an excellent way to demonstrate your expertise to many people at once and to offer your coaching or consulting sessions at a lower price point.

– Community and Membership Web Sites. Membership web sites, blogs and forums are becoming very popular among solopreneurs and online business owners. Many solopreneurs and business owners are repackaging their knowledge, information and expertise and selling it through membership web sites.

Take action and create a plan to create information products today! You will become known as an expert, create additional income streams and help many more people. Get the How To Create Information Guide, to learn exactly how to create information products for your business. Get it now at https://www.marketingsalad.com/products.html

Biana Babinsky

Hi,

I have been getting requests from many people for Twitter tips, so I am compiling a list of all of my Twitter blog posts. I will be adding more to this list, as I add more Twitter posts, so bookmark this page and come back from time to time. Enjoy!

– Twitter should not be your only marketing strategy. Rather, it should be a part of your larger online marketing strategy. Learn How To Make Twitter Part Of Your Online Marketing Strategy

– Your potential customers want to do business with an expert. Learn How To Promote Your Expertise On Twitter

– Many people have asked me: What Can I Do On Twitter? Check out 7 Things To Do To Promote Your Business On Twitter

– Are you a coach? Here is a post I wrote specifically to help coaches promote themselves on Twitter: How Coaches Can Use Twitter To Promote Their Coaching Business

– Are you new to Twitter? Not sure how to get started? Check out this post: What Is Twitter? Answers To Popular Questions About Twitter

Biana Babinsky

If you are looking for the best way to sell more of your products and fill up your teleseminars, an affiliate program is the answer.

What is an affiliate program? An affiliate program is a special program in which you (owner of products, programs and teleseminars) pay your affiliates for sales of your products, programs and teleseminars. People who sign up to sell your products, programs and teleseminars through your affiliate program are called your affiliates.

When your affiliates sign up to use your affiliate program, your affiliate program automatically generates special links for them to use. If they refer sales through these special links, they will earn commissions.

An affiliate program is a win-win for both you and your affiliates. You win because you are able to reach more people and sell more of your products and services. Your affiliates win because they can offer products for sale and make money with them without having to create their own products.

So why should you, a business owner, have your own affiliate program? Here are three reasons to do that:

– Acquire New Customers. Customers who are referred to your web site by your affiliates are typically first-time customers who didn’t know about your products and teleseminars prior to clicking from the referring site.

You must acquire new clients on a regular basis in order to stay in business. Having an affiliate program helps you get new customers through your affiliates.

– Get MORE Product Sales. When you have an affiliate program, you have more sales of your products, programs and teleseminars. It’s that simple! If you do not have an affiliate program, you are missing out on hundreds or even thousands of dollars in additional sales.

– Pay For Performance. How many times have you paid for advertising and did not generate any results? Traditional advertising does not necessarily increase sales, but you have to pay for it upfront. You incur the expense whether or not the advertising campaign was successful.

With an affiliate program, you pay for performance only. When your affiliates generate sales, they earn commissions. No sales – no commissions. Think of your affiliates as online commission-only sales people.

As you can see, there are many reasons for having an affiliate program. Here is a plan of action for you to jump-start your affiliate program and start using it to generate sales:

– Start an affiliate program if you don’t already have one.

– Offer help to your affiliates. Let your affiliates know where and how to get their affiliate links and how to use them to earn money.

– Keep in touch. E-mail your affiliates on a regular basis to let them know how they can earn more with your affiliate program. Doing this will help your affiliates promote you more and sell more of your products.

Ready to use your affiliate program to bring in more sales? Join me for the How To Sell Your Products And Teleseminars With An Affiliate Program call, during which I will discuss the step-by-step process for turningyour affiliate program into a sales-producing machine. Register for the call at

https://www.marketingsalad.com/affiliate.html

This question comes up from time to time on many forums that coaches and other business owners participate in. Many people want to know if you can really get clients from your web site. And the answer is “Yes!”.

So how can you promote your coaching business online to get clients? Here are some tips to help you get clients from your coaching web site:

– Not everyone who comes to your web site is going to become a client immediately. Design a few different paths for your web site to work with for your web site visitors. Let your web site help your web site visitors subscribe to your newsletter, buy your product, attend your teleseminar, etc.

– Create very clear paths for your web site visitors to take. If you don’t understand how your web site visitors are using your web site, how are they going to use it? Design separate pages for lead generations, sales, coaching services, etc.

– Test, test, test. You will not know what works online until you test different methods of marketing, different web pages, etc.

– Drive traffic to your web site. You will not be able to get clients form your web site, unless you have traffic coming to your web site every single day.

Use online marketing techniques such as social networking, search engine optimization, blogging, article marketing and others to drive traffic to your web site.

– Always try to turn more web site visitors into leads and clients. If your web site visitors leave your web site without taking action, you will lose them forever. Work on turning as many of them as possible into leads and clients. That way you will be able to continue working with them.

For more information on getting clients with your web site, here is a FREE Tutorial, How To Market Your Coaching Business at https://www.avocadoconsulting.com/market-your-coaching-business/

Viral marketing is a wonderful way to share your message and reach out to people to whom you would not ordinarily have had access to.

And no worries, viral marketing has nothing to do with diseases. It is a marketing strategy that helps you spread your message and your branding by engaging others and having them help you spread the message. You want your message to reach many people and replicate like a virus, hence the name.

One of the biggest benefits of viral marketing is being able to reach people in your target market that you would not have been able to reach otherwise. When your message is shared virally, people will let others know about you and your offers, helping your message reach many more people.

Social networking is one of the best ways to share your message virally. This is because different social networking web sites provide you with tools to facilitate sharing messages. For example, on Twitter others can re-tweet your message, meaning they will share it with their followers. When they do this, their followers are going to see information about you and your offer.

On Facebook there is a ton of tools that help you virally market your business. When someone writes on your wall, for example, the information about this is posted to their page. Now when people come to their page, they can click on your name and visit your profile.

If you are promoting a teleseminar on Facebook and someone agrees to come, this information becomes visible to their friends. Now their friends are able to check out your teleseminar. Information about your teleseminar is being spread through viral marketing.

So, how can you use social networking to share your message virally? Here are three steps to help you do that:

– Have something to offer. Don’t just promote your business; have something else to share. People are much more likely to share a blog post, a product or a teleseminar than just your business web site.

– Share information. People can’t share information about what you have to offer unless they know about it. Don’t market all the time, but do spend a bit of time on sharing information about what you have to offer.

– Use social networking tools available to you to your advantage. There are many tools available to automate your networking. For example, you can connect Twitter and Facebook and have your twits appear on Facebook without your doing anything extra, thus helping you spread the word much faster.

Many of your friends’ actions are visible to their friends. When your friends write on your wall, agree to attend your teleseminar, join your group, etc – those actions are visible to their friends. You, your group, and your teleseminars become visible to friends of your friends through viral marketing.

Your action item for today is to see how you can use viral marketing to promote your teleseminars and products.

Biana Babinsky

P.S. Learn more about using the Internet to get clients – get my FREE Report, “How To Get Clients Online”

Happy New Year! Today, on the first day of the new year, I wanted to take a look back at 2008 to see what we would like to take with us into 2009:

– Social Networking. Social networking has been around since the Internet was around. I have been participating in discussion groups and forums ever since I got online.

But 2008 was the year of Social Networking. Social networking has finally come of age – everyone started talking about it and using in 2008. Twitter, Facebook, LinkedIn – seems that everyone, including people who have never used a discussion forum before were jumping in. Social networking has helped me meet some great people, create business connections and get new clients for my business.

I am looking forward to hearing more about social networking in 2009 and, of course, using it as well.

– Learning New Things. I believe that we should never stop learning. I learned many new things in 2008 and am looking forward to learning even more in 2009.

Join me in learning! Decide what you will learn this year and take action! Pick up a book, find a few blogs you like to learn from, subscribe to a few newsletter, attend teleseminars or workshops.

– Cooking More Food. Well, you knew that I will mention this, didn’t you? Cooking is something I love to do, so when I am not teaching marketing, I am probably cooking or reading about cooking.

I even started a cooking blog in 2008, that I am looking forward to updating more in 2009.

– Creating Products. I have created a few different products in 2008 and I have plans for creating more products in 2009. One thing that is very clear to me about 2009 is that it is going to be more important than ever to offer products in the new year. Many people are slashing their budgets, which means you will see many potential clients in 2009 who will not be able to afford your services.

To still be able to help these clients, you must package your expertise into products. Your products will fit your clients’ budgets when your services won’t. So join me in planning (and creating) new products in 2009.

– People. This list would not be complete without thanking all the wonderful people of 2008. Thank you all – my clients, customers, colleagues, friends on social networks, blog readers, newsletter subscribers, and more. Thank you for making 2008 so great and I look forward to connecting with you in 2009.

Now it’s your turn – comment on this blog post and let us know what you are taking with you into 2009!

Biana Babinsky

P.S. Don’t forget to get your New Year gift from me, FREE Teleseminar 3 Most Important Keys For Building Your List