Archive for the 'Internet Marketing' Category

Successful Online Marketing System

Monday, August 28th, 2006
 

Many people have asked me about my Online Marketing System – what do I do and how do I do to keep my business successful, and keep customers coming to me every day.

I have created Biana’s Successful Online Marketing System, that consists of three steps:

Step 1. Create a web site, that is irressistable to your target customers.

Step 2. Populate your web site with products and services that your target market wants to buy.

Step 3. Use online marketing techniques to drive qualified traffic to your web site every single day.

A lot of different things go into each step. Of course, in order to create a web site that your target market will love, you need to know what your target market needs. This involves target market research, surveys and much more.

Same goes for your products and services – you need to KNOW what your target market needs in order to come up with products and services they want.

And when you need to drive traffic to your web site, you need to know exactly how to use search engine optimization, when to start business blogging and how to use articles in order to get clients to your web site.

You can use Biana’s Successful Online Marketing System to get a successful online business, or you can speed up the process and create a successful online business much faster with my Online Business and Marketing Coaching.

Home Based Businesses

Friday, August 25th, 2006
 

Recently many people have been looking to start a home based business. Whether you are just looking for an extra income to pay off a few bills, or a new full time career, there are some things to consider.

A business is a business. Whether it is online, home based, brick and mortar or any other form of business, you have to work hard to get your business to be successful. You have to know how to market, do your own PR, do business development and handle everything from sales to business development.

If you are starting a business for profit, and not as a hobby, you need to be able to have adequate time to spend working on your business. There are many things that go into running a successful business, and you need to know how to do them and do them right.

Here are things to consider, as you are starting your business:

– Do your homework. If a business opportunity sounds too good to be true, it usually is. Do your research, ask as many questions as you can and find out as much information as possible, before signing on the dotted line.

– Interested in selling others’ products? If yes, then a sales job with a direct sales company or affiliate marketing might be something you want to explore. You set your own hours, and you sell products that already have brand name recognition. To sell very popular AvocadoConsulting.com ebooks, audio recordings and special reports, join the AvocadoConsulting.com Affiliate Program.

The downside is that the companies usually have sale minimums you have to meet every month, and, since the brands are so recognizable, there is a lot of competition. Still, if you are good in sales and love the products, you will be able to succeed.

Tupperware, Avon, all of these are direct sales companies, and you can usually sign up and start selling their products really fast. Search for them on your favorite search engine.

– Do you want to run your own business, sell your own products or services? Do you have a passion for something? Maybe you loved what you did at one of your old jobs, or have a hobby that you could turn into a business. Explore turning your passion into a business; it is great to do what you love for a living.

The upside is that it is your product, and you know it and you love it. The downside is that you have no brand recognition – you are starting everything, including marketing, from scratch.

Consider all of the different options available to you before making a decision about starting your business. It will save you a lot of time and money in the long run. Good luck!

Learn how to start and run a successful home business. MarketingSalad.com, the online business community for solopreneurs is an excellent resource to learn how to market your home based business online, get more customers and make more money.

New Blogs Versus Old Blogs

Thursday, August 24th, 2006
 

Question: Can a new, often updated blog overtake its older, more established competitor in search engine rankings?

Answer: There are three issues that are at play here:

1) SEO you do

2) SEO your competitors do

3) Search engine algorithm

Given that noone(except the search engine developers) know the exact algorithm, it is not possible to guarantee top search engine placement or to guarantee that one web site will be placed better than another web site. On top of this, Google changes its algorithm on a regular basis, and every time there is a change in the algorithm, there is a corresponding change in web sites’ rankings.

Having said that, fresh content, using linking effectively and good SEO techniques, will help you improve your blog’s standing over time. My Step by Step Search Engine Optimization Special Report will help you better undestand Search Engine Optimization(SEO) and do SEO for your web site and blog.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn how to get more clients using search engines in her Step by Step Search Engine Optimization Special Report

How To Find Time To Market And Work With Clients

Wednesday, August 23rd, 2006
 

A business owner recently asked me how to devote time to marketing (and get results from marketing) and still have enough time left to work with existing clients and create products.

Here are my recommendations:

– With your client work, schedule your time and don’t procrastinate. When you have scheduled 2 hours to do client work, spend the 2 hours to do just that. No checking e-mail, no phone calls – just do the work you need to get done. You will be amazed how much you can accomplish in just 2 hours if you stick to your plan.

– When you are marketing, spend some time learning about an online marketing technique, what the implications of using it are, what results to expect, etc. Then, break the techniques into bite-sized chunks you can do, and schedule those chunks. You will be able to accomplish much more when you understand the techniques, and know what results to expect from them.

At https://www.MarketingSalad.com I help members understand online marketing techniques by breaking them into smaller, understandable, step-by-step directions. Learn how to market and get results – join us at https://www.MarketingSalad.com

Here is what one of MarketingSalad.com members says about the step-by-step marketing directions available:

“Biana’s how-to guides have given me simple, step-by-step procedures that are easy to implement. The classes have been amazing. I believe she gives more in a one-hour teleclass than I ever got in other classes on the same subject, combined!”

Join us for just $9.97/month at https://www.MarketingSalad.com

Article Marketing Tips

Wednesday, August 23rd, 2006
 

There are quite a few web sites to submit your articles to. However, just submitting articles is not enough; in order to get more web site traffic and clients by publishing articles, you need to make sure that:

Your articles promote your expertise. If your articles are not reflecting the expertise you want to promote, you will not the results you want from them.

Your resource box must be powerful. The resource box at the end of the article is what will get people to come to your web site and learn about you. Make sure that your resource box can drive traffic to your web site.

You submit articles on a regular basis. Article marketing is not a one time event, but a process. By writing articles and submitting them on a regular basis, you will get results.

I taught a class last month, called Article Marketing For Profits, during which I discussed how to use articles to promote your business. Click Here to Get The Audio Recording Of The Class, and to learn nuts and bolts of article marketing.

Marketing and Politics: Political Candidates on MySpace

Monday, August 21st, 2006
 

I have written a bit about MySpace and Marketing – MySpace and Marketing and Product Placement and MySpace.

But MySpace is not for promoting the latest movies and gadgets anymore – now politicians are moving in. According to this article, Political candidates court MySpace voters, many political hopefuls are creating MySpace profiles are are using MySpace to reach potential voters.

The article says that:

“In many ways, these free, user-driven community sites are to this year’s races what blogs were to campaigns two years ago. They are not replacements for traditional staples like TV ads and direct mailings, but they offer the latest venues for campaigns to reach younger voters and mobilize them to volunteer.”

What do you think? Is MySpace going to help get politicians elected?

Biana Babinsky is the online business consultant, expert and author, who helps coaches, consultants, virtual assistants, professional organizers and other solopreneurs use their blogs and web site statistics to market better online. Learn more about her marketing training program at https://www.MarketingSalad.com

Top 3 Ways To Get Web Site Traffic

Monday, August 21st, 2006
 

Here is a question I was asked a few weeks ago:

Biana, if you could only use three techniques to generate web site traffic, what would they be?

Well, I hope I can use more then just three techniques (because I already use many more), but here are 3 of my favorite ways to generate traffic:

Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor. A business blog is also a great tool for attracting potential customers to your blog and your web site.
Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them.

Article Writing and Publishing. This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

Need more clients? You can learn how to use business blogging, search engine optimization, article writing and publishing to get more clients at MarketingSalad.com, the online business coaching community for solopreneurs. Here is what one of MarketingSalad.com members says about her membership:

“I came to Marketing Salad with many, many things on my “to-do” list. Most had been there for at least a couple of years. They were things like writing and submitting articles on the internet, starting a blog, increasing my newsletter list, and on and on. I read articles and listened to classes trying to learn how to accomplish these tasks, but I never took action, it was too overwhelming.

After joining Marketing Salad just a couple of months ago, I have been on a roll! Biana’s how-to guides have given me simple, step-by-step procedures that are easy to implement. The classes have been amazing. I believe she gives more in a one-hour teleclass than I ever got in other classes on the same subject, combined! I now have several things crossed off of my to-do list. I have a system for writing and distributing articles and have submitted eight so far. I am currently having two blogs set up for me and I am ready to start blogging thanks to Biana’s class. I have implemented many ideas for growing my newsletter list. And, my favorite part is if I have a question, I can just ask on the forum. I can always get my questioned answered and talk with other business owners who are willing to share information and experience with me.

Thanks, Biana for Marketing Salad! I can now spend more of my time with clients instead of marketing! I am so glad I found you!

Gillian Hood-Gabrielson, Fitness and Intuitive Eating Coach, www.healthieroutcomes.com

Click Here to Join MarketingSalad.com, the online business coaching community for solopreneurs

Ads Coming To A Cell Phone Near You

Thursday, August 17th, 2006
 

Some of the largest cell phone companies are going to allow ads on their cell phones, according to the WSJ article, Coming Soon to Cellphone Screens — More Ads Than Ever.

And some online companies are getting into the game as well. According to the article,
“…Yahoo Inc. and go2 Directory Systems are set to announce today a deal that will put Yahoo-sponsored listings on the go2 Directory local-search Web site carried by Verizon Wireless, Sprint and Cingular Wireless, a joint venture of AT&T Inc. and BellSouth Corp. When consumers use go2 Directory to search for local restaurants or movie theaters, Yahoo-sponsored advertisers will show up in their result list.”

What do you think? Are you ready for ads on your cell phone?

5 Online Networking Mistakes You Are Making Right Now

Wednesday, August 16th, 2006
 

Did you know that you can gets lots of customers when networking online? Or that you can waste hours every day on networking, without ever getting a single business inquiry?

Here is an article I wrote, 5 Online Networking Mistakes You Are Making Right Now that will help you identify and correct the online networking mistakes you are making. This will help you get more clients from your online networking efforts.

Don’t forget to subscribe to Free Effective Online Marketing Newsletter to receive future online business articles in your mailbox.

Biana Babinsky

Another Way To Get More Newsletter Subscribers

Wednesday, August 16th, 2006
 

Publishing a newsletter on a regular basis is a great way to build relationships with your potential clients. The more targeted newsletter subscribers you have, the more people are exposed to your expertise and are able to become your clients.

Therefore, as a business owner, you must use different online marketing techniques to continuously grow your newsletter list.

One way to grow your list that many business owners overlook is by using pay-per-click search engines. With pay per click search engines you don’t have to do search engine optimization; rather, you pay for every click that is sent to your web site.

Last week in the forum at MarketingSalad.com I discussed how I use pay-per-click to get newsletter subscribers. Get access to that discussion, and much, much more at MarketingSalad.com

Here is what one of the members said about MarketingSalad.com:

“The forum is packed full of advice, tips and a wealth of information. Anything I want to know about online marketing I can either find the answers there or ask the question myself.

As a result of your advice on Search Engine Optimization I updated my web site and ever since I have been getting a lot of enquiries and even better, taken on several new clients!”

Join now for just $9.97/month at MarketingSalad.com