In the last few years I have seen hundreds of coaching web sites. One thing that over 85% of these web sites had in common was “About Coaching” page. The pages I have seen on different coaching web sites had very similar information – all of them discussed what coaching is. The problem was that they failed to mention much more important information, how coaching will benefit their potential clients.

Why should you get rid of the “About Coaching” web page on their coach web site? Because, quite simply,

Your Clients Don’t Care About What Coaching Is

“About Coaching” web page is all about you – it shares information about what coaching is and how it works. What it forgets to mention is how it is going to benefit your clients.

Truth is, your potential coaching clients don’t care how coaching works, what they want to know is how coaching will solve their problems. So make sure that your web site contains the information on how you help your clients solve their problems.

For example, if you are a weight loss coach, share with your potential coaching clients how working with you will help them lose weight.

If you are a career coach, share with your potential coaching clients how working with you will help them get a better job or find a more rewarding career.

Learn how to attract coaching clients with your web site during the How To Get MORE Web Site Traffic Teleseminar Series.

What SHOULD You Have On Your Web Site?

Now that I told you to get rid of the “About Coaching” page, what should you actually have on your coaching web site? Here are a few ideas:

– Information about how YOU help your clients

– Information about your free gift and newsletter

– Information about your products

– Information about your services

– Your Blog

etc…

The most important point to remember is that all the web copy on your web site should be written from the point of view of your potential clients. Tell your potential coaching clients what’s in it for them – don’t make it about you.

Discover how to use your web site to attract more coaching clients during the How To Get MORE Web Site Traffic Teleseminar Series, register for it at https://www.EffectiveOnlineMarketing.com

Do you want your coaching web site to bring your perfect clients to you? The best way to bring in more clients for your coaching business is by making sure that your web site does its job in helping you bring the clients in.

Your web site is your spokesperson. It is there to talk to your potential clients, and it will make a difference whether a potential client decides to take action on your web site or leave the web site without taking any action. Because of this, what you do for your web site promotion is very important.

To get clients from your web site, your web site must include the five items below:

Your web site must speak to your potential clients in your authentic voice

When your potential clients come to your web site, your web site must tell them what you do and how you can help them.

Your web site must show how you can help

Your potential clients want to know what’s in it for them. They want to know how you can help them solve problems that they are having. They will only contact you if they are convinced you are the person who can help them solve their problems.

Your web site should also offer your web site visitors advice and information. You can do that by sharing your articles and your blog posts.

Your web site should attract more Internet traffic

Bringing in more Internet traffic is a huge part of your web site promotion. You can do that by optimizing your web site for search engines so that you can attract more people from search engines to your web site.

Your web site should let your web site visitors know about what you have to offer

Before your potential clients can decide that they want to work with you, they need to know what exactly you are offering.

Make sure that your web site shares enough information on what you have to offer, so that your web site visitors can make a decision about working with you.

Your web site must ask your web site visitors to take action

Your web site visitors will not take action until you specifically ask them to. Ask them to take action with you and you will be amazed at how many more leads and client inquiries you will get from your web site.

Discover how to make your web site more effective and get clients from it during the How To Get MORE Web Site Traffic Teleseminar Series. Register for the call at https://www.EffectiveOnlineMarketing.com

More articles:

– Five Tips To Get More Clients With Your Web Site In 2011

– Web Site Mistakes You Are Making That Prevent You From Getting Clients

2011 has just started. And many women small business owners have goals that they set for the new year. And for many of these small business owners, one of the biggest goals is to improve their web site promotion and get clients from their web sites.

Many women small business owners don’t get any clients or newsletter subscribers from their web sites. As a result, their web sites are just expensive brochures. They spent money to get their web sites up and running, but the web sites just sit there, instead of bringing in clients.

If your web site is just sitting there instead of bringing you clients and newsletter subscribers, then use these five web site promotion tips to get more clients with your web site in 2011:

1. Share The Benefits Of Your Products And Services. Many times when I visit women small business owners’ web sites, one thing that I cannot find anywhere are the benefits that their clients receive when working with them.

Don’t keep turn these benefits into your best-kept secret. Instead, share it with your web site visitors, so that your web site visitors learn the benefits of working with you and move a step closer to becoming clients.

2. Invite Your Web Site Visitors To Join Your List. One extremely important element of successful web site promotion is inviting your web site visitors to join your list.

You cannot run a successful online business without a list of your potential clients. And the best place to invite people to join your list is your web site. Make sure that your web site has plenty of reminders for your web site visitors to join your list. Learn how to do that during the <How To Get MORE Web Site Traffic Teleseminar Series.

3. Have An Extremely FUNCTIONAL Web Site. Would you rather have a pretty web site that looks great, but does not attract clients and customers? Or would you rather have a highly functional web site that actually brings in clients?

Many women small business choose the first one, and don’t get clients as a result. Make sure that you choose a highly functional web site that brings in leads and clients every day.

4. List Your Web Site In Search Engines. Search engines direct over 70% of online traffic, so if you are not getting search engine traffic, you are missing out on a lot of clients!

Use search engine optimization to get your web site listed in search engines and to start getting more traffic from search engines to your web site.

5. Get Traffic To Your Web Site. Even if you have the best converting web sites, you will not get any results from it unless you drive traffic to it. You must bring traffic to your web site every single day in order to get more clients and newsletter subscribers from it.

There are many different ways to get traffic to your web site, including social networking web sites, such as Facebook and Twitter. Article marketing, where you write articles and submit them to article directories. Search engine optimization, where you attract traffic to your web site from search engines, and more.

Learn more about web site promotion during the How To Get MORE Web Site Traffic Teleseminar Series. You can register for it at https://www.EffectiveOnlineMarketing.com

More web site promotion articles:

Web Site Marketing

Are you looking for tips to improve your web site marketing in the new year? Then you must read this article to learn the mistakes that business owners make with their web sites that prevent them from getting clients and how to correct them!

Mistake #1: Sharing Information From YOUR Perspective, And Not From YOUR CLIENT’S Perspective

I have reviewed hundreds of women service professionals’ web sites, and I have seen this happening on over 90% of the web sites! The service professionals share information from their perspective, instead of the clients’ perspective.

What do I mean by this? Let’s say you go to a life coach’s web site. Their coaching web site contains a lot of information about what life coaching is, and how a coach works with their clients. Instead, the web site should contain information about how the life coach helps clients to reach the goals they are looking to reach. The web site should contain information about benefits that the clients receive when working with the life coach.

This is how to do web site marketing the right way – when you share information about how your products and services benefit your clients, you will get more clients!

Mistake #2: Look Of The Web Site More Important Than Functionality

Here is another web marketing mistake that I see a ton of women small business owners make. They think that the most important thing in their web site is how the web site looks. So they instruct their web site designer to make them a very pretty web site, with nice colors and fun pictures.

The web designer does as instructed. The small business owner loves the web site – it looks great! Unfortunately, it does not bring in clients. So it ends being a very pretty and very expensive brochure that just sits there and does not bring in clients.

Instead of designing a web site that looks great, design a web site that attracts clients. The goal of your web site is not to look nice and have great pictures. The goal of your web site is to attract people in your target market to your web site and turn them into clients! Make sure that you use web site marketing to do that.

Mistake #3: Not Inviting Your Web Site Visitors To Join Your List

Some women small business owners tell me that no one signs up for their newsletter on their web site. When I visit their web site, it is usually pretty hard to find the newsletter subscription box and subscribe.

The most important thing that your web site MUST do is to invite your web site visitors to subscribe to your newsletter. Make sure that it is very clear how to subscribe to your newsletter and that you make it VERY easy to subscribe to your newsletter.

Register for How To Get MORE Web Site Traffic Teleseminar Series to discover how to get more web site traffic and more clients.

Are you trying to bring more web site traffic to your web site? But what do you do once the traffic actually comes to your web site? A lot of service professionals report that nothing is happening on the web sites. Even though they have web site traffic coming to their web sites every day, no one is contacting them about their services and no one subscribes to their newsletter.

If you have web site traffic coming to your web site, but no one is actually taking action on your web site, it is time to re-think what you are doing on your web site and start converting this traffic into newsletter subscribers and clients. Here is how:

Make Sure That Your Web Site Traffic Is TARGETED

The only type of traffic that you can turn into newsletter subscribers and clients is targeted web site traffic. When your web site visitors are targeted, meaning your web site visitors are people in your target market, you can invite your web site visitors to become your newsletter subscribers and clients.

If you are receiving untargeted web site traffic, then people who come to your web site are not interested in your offers and will not be interested in becoming your clients.

Make sure that the web site traffic you are attracting is targeted.

Define The ACTION That You Want People To Take

Before you can get results from the web site traffic that comes to your web site, you must define the action that you want your web site visitors to take.

After all, if you don’t know what action your want your web site visitors to take, how are they going to know?

It is hard to convince someone who has never been to your web site before to immediately become your client. It is much easier to convince your first time web site visitors to subscribe to your newsletter instead. The action that you want people who come to your web site to take is to subscribe to your newsletter.

Make It EASY For Your Web Site Visitors To Take Action

Nothing is more frustrating to your web site visitors than not being able to get what they need. If you make it hard for people to find your newsletter or to subscribe to your newsletter, they will leave your web site and go elsewhere.

So make it very easy for your web site visitors to take action on your web site:

– Make your subscription form very visible

– Make the subscription process intuitive

– Offer your web site visitors something of value, to make subscribing to your newsletter a no-brainer

Register for the How To Get More Newsletter Subscribers WITHOUT Increasing Your Web Site Traffic Teleseminar to learn how to convert more of your web site visitors into subscribers