Many of my students have asked me how to address the fact that digital products can be shared on the internet, and what to do about that.

While it is very important to prevent the theft of your work, it is also very important to make sure that you provide the best experience to your paying customers.

Giving the Best Customer Experience to Your Paying Customers. I find PDF to be the best way to deliver the products, as this type of file can be read across different computer platforms. You can also use security features in Adobe to restrict user’s control over the file.

Protecting your Digital Products. This is a big topic, that I address during some of my teleclasses. In addition to using security feature, here is what I recommend:

– Your digital product should be promoting your other products. Populate your digital products with information about your business – link to your services, to your newsletter, your other products. That way, even if someone received your product you are still able to market yourself to them.

– Put a Google alert on your name and your product name. Use other search engines to search for your name and your product name. That way, if someone is trying to sell your product, you will be able to find out about that immediately.

– Set up an affiliate program for your product. This way, when someone wants to recommend your product, they will send people an affiliate link to the product, instead of sharing the product. This way, they can recommend a good product, AND make money at the same time.

Many of my customers become successful affiliates – they have already seen my products, so their recommendations carry a lot of weight. So they like to recommend my products to others through the Avocado Consulting Affiliate Program.

Biana Babinsky
Need Help in Putting Together and Promoting your Digital Products? Get Coached in Creating Products for your Business at MarketingSalad.com

Want to increase the number of your ezine subscribers? Here are a few ideas:

– Put a subscription form on every page on your web site.

– When a potential client contacts you, always invite them to subscribe to your newsletter.

– Use a link to your newsletter in as many places as you can – in your email signature, when networking online, in your blog, etc.

Biana Babinsky
Download Free Report: Top 5 Ways to Increase your Online Sales

One of the ways to promote your information product, is to get a link to it from other web sites. Here are the benefits:

– Get exposure to a completely different group of target customers; people who you would have never reached otherwise.

– With a good product name and description, you will get clicks directly to your products.

– Branding – more people will hear about your products, even if they don’t buy from you immediately.

Seek out opportunities to get a link to your products from other web sites. For a limited time, you can get a link to your products from the InfoProductsDirectory.com. Just submit your web site for a link back to your products; it is free and no link back is required.

Biana Babinsky
Use Online Marketing Techniques to Promote your Products Online

P.S. Hurry – after we have 150 links in the InfoProductsDirectory.com, we will change the submission rules. Submit your web site to InfoProductsDirectory.com now.

When a new client comes to me to ask how to promote a business and get more clients, I always ask who their clients are. And I rarely get a good answer.

So, before going any further, I recommend that you ask yourself the following:

– Who is the target market for your business? The better you can narrow it down, the better you will be able to market to your target market.

– How will the target market benefit from working with you? People don’t get a web site to get a web site. They want a web site to promote their business, become known, get more clients, etc.

– Does your web site clearly communicate the benefits of working with you to your target market? Is your web site easy to navigate and understand? I got confused on the second page of your web site – it is too busy, and I am not sure what you are trying to communicate to your web site visitors.

Start thinking with your customers in mind, you will be able to attract more of them to your business. The Complete Step by Step Online Marketing Course teaches you in detail how to find your target market and market to it online.

Biana Babinsky
How to Find your Target Market and Market to It Online

A blog is a great way to brand and promote your solopreneur business online. I have met great people, new customers and created business alliances through mine.

The things to remember about blogging are:

– Stay on topic – it’s a business blog that you want your target customers to read. Thus, post things of interest to them – industry trends, articles, your products, etc.

– Don’t make it into a giant ad – it’s great to post information about your products/events, but make sure there is a balance of that with everything else.

– Have fun! Sometimes adding a personal touch or an anecdote to a blog gets the biggest response from your readers.

I and my clients use WordPress – I like the fact that you can install it on your web site(helps branding) and it is very customizable.

My 5 Steps to Success with your Business Blog Special Report teaches you have to start your blog and leverage your blog to promote your solopreneur business.

Biana Babinsky
5 Steps to Success with your Business Blog

This teleclass will take place on October 27th at 2pm Eastern(1pm Central, 12 noon Mountain, 11am Pacific). This is a one hour teleclass.

– Are you tired of trying to get target customers to your web site?

– Do you want to create a system to bring qualified, targeted leads to your web site?

– Do you want to increase your online sales?

Does This Describe Your Solopreneur Business:

• You only have time to work with clients or market, so if you spend the time on clients, you are not marketing, and if you are marketing, you are not working
• You have a web site for your business, but the web site is not bringing in business
• You need a system that will start filling up your marketing pipeline
• You are ready to sell more and make more money with your business in 2006

If you said yes to all of above points, the “5 Steps to Successful Solopreneur Business” teleseminar is for you.

Learn Strategies for Smarter Online Marketing

Here is what you learn during this information-packed teleseminar:

• How to find your target market online
• How to bring targeted leads to your web site
• How to market to your perfect customers month after month
• How to get commissions-only sales people to sell your products
• How to put your marketing on autopilot

Register for the 5 Steps to Successful Solopreneur Business Teleseminar Now

It is Easy to Learn During a Teleseminar

A live teleseminar is very easy to attend. When you register, you will receive a phone number and a pass code to dial in. Than, on the date of the seminar, just dial the number and pass-code at the appropriate time, and join the seminar. You only need a telephone to join in.

But Why Should You Trust Me?

My name is Biana Babinsky, I am the online business coach and expert. I have been successfully marketing online for the past nine years, and have taught many online business owners how to turn their web site traffic into sales, create products that bring in money and get targeted traffic from different online sources.

One of my clients reports doubling targeted traffic to her web site in just two months of our working together. Another business owner turned her affiliate program into an income-producing machine with my help. Another client is now making a lot of money selling informational products, just by using the tips she has received from me.

Learn My Online Marketing Secrets – Register for the 5 Steps to Successful Solopreneur Business Teleseminar Now

Special Bonus

When you register, you will also receive a one month membership in MarketingSalad.com, the online business coaching community for business owners for just $1. This bonus alone is a $37 value.

Please note, this call will be recorded.

Investment: $67.

Register for the 5 Steps to Successful Solopreneur Business Teleclass Now

This is a question that comes up from time to time for many of my clients. I work with service professionals – coaches, consultants, virtual assistants, web designers, and many of them get emails through their web sites asking for free services.

Does this happen to you? What do you do?

First of all, remember, people asking for free services are not your perfect customers. They can’t (or don’t want) to pay for your services. You are a professional, and should be compensated for your services as such.

What I recommend my clients to do in this situation is to have lower priced products, that they can refer their potential clients to. Many times when people can’t (or don’t want to) pay for services, a lower priced product is a great compromise. Many of my web site visitors wanted to learn online marketing for under $50, so I created the Complete Step by Step Online Marketing Course. It sells for $47, but if I were to teach someone one on one all the information I share in the course, it would cost them thousands of dollars.

Another reason to offer a lower priced product is to give a customer a “taste” of what you are about, and how you work. Many of the people who bought my products came back to me with joint venture proposals, asked for more products or inquired about services. By selling a product, in addition to your services, you can reach more people and make more money.

So what is a product? It is an ebook, a special report, an audio CD, a teleseminar, a workshop, a course – there are many possibilities.

Want to learn more about creating products, and making money with them? Join me at MarketingSalad.com, the online business coaching group, where I teach solo professionals how to create their own products and market them online.

Biana Babinsky
Online Business Coaching for Solo Professionals

Many people have asked me how to start their own business. Today you have a corporate job, and tomorrow you want to be working for yourself. How do you go from one to the other?

First, figure out what kind of coach you would like to be. What is it that you want to help others to accomplish?

Than, start figuring out who your target market is going to be. Will it be business owners? Individuals? People with kids? The more targeted your customers are, the better you will be able to target your coaching and other services to them, the easier it will be for you to create products for them and market to them.

Than, start focusing on products/services you would like to offer to your target market.
Create a few different products and coaching packages – an ebook, a group coaching program, a teleclass, etc. These products will supplement your one on one coaching income, and will give your clients lower priced products to try, before hiring you for your one on one services.

And, listen to your potential customers – sometimes they will tell you what products/services they need. For example, I have created MarketingSalad.com, the online business coaching for solo professionals program after many clients have requested it.

Biana Babinsky
Learn How to Jump Start your Coaching Business