Many times online business owners think, that if they could just get traffic to their web site, they will get customers and make lots of money.

So, they start looking for sources of traffic – search engines, newsletter publishing, online networking, etc – they spend time, and get their link published everywhere online.

They succeed in gaining more web site traffic, but what isn’t happening is the more customers and more money part. Since they weren’t targeting their online traffic sources, the traffic that comes to their web site is not targeted, and, thus, isn’t really interested in their products or services.

So, what happened? They spent time and money on driving worthless traffic to their web site.

How can you not make the same mistake? How can you drive traffic that actually wants, needs and is going to buy your products and services? Here is how:

– Identify a target market. Who are the people that want, need and can afford your products and services?

– Find out where these people are – what do they search for on search engines? Where do they network online? How do they make purchasing decisions?

– Drive these people to your web site, using different online marketing techniques – search engine optimization, pay per click search engines, blogging, newsletter and article publishing and much more.

– Get the Complete Step by Step Online Marketing Course to learn how to use different online marketing techniques for your business.

Biana Babinsky

P.S. Still struggling with getting people to your web site? Learn How to Get People Who Want to BUY Your Products and Services to Your Web Site

Have you heard that niching is important? Lately, I have heard many experts speak on importance of niching your business. Why is niching so important?

– When you have a defined niche, it is easier for you to market to this group.

– When you have a defined niche, it is easier to find groups, events and online web sites you can market your products and services to.

– When you have a niche, it is easier for you to create marketing materials, publish newsletters and speak to your target audience.

A clearly defined target market (or niche) helps you simplify your marketing, while getting better results.

All this week members of MarketingSalad.com, the online business community are learning how to define their target market and narrow it down further to a niche.

Join us now at MarketingSalad.com for just $9.97/month.

Biana Babinsky

Biana Babinsky teaches coaches, consultants, virtual assistants and other online business owners how to market their business online, gain more clients online and make more money. Join her online business learning community at https://www.MarketingSalad.com to receive online marketing lessons, masterminding and support directly from Biana

A blog is a great way to get in touch with more potential clients, get traffic from search engines, and sell MORE of your products and services.

I love blogging, as it helps me build up my mailing list, sell more of my products and get more people to attend my teleclasses.

Here is what I recommend when you are starting to blog:

– Blog consistently. People and search engines love when your content changes on a regular basis. If you don’t blog for a month, your readers and search engines get bored and stop reading :)

– Optimize your blog posts. Make sure that your posts are optimized for search engines to pick up more traffic from people searching search engines for your services.

– What’s next? Have something on the blog that can help your readers take the next step – subscribe to your newsletter, buy your products, learn more about your services, etc.

You can find more information on RSS, blog posts optimization for search engines and making money with your blog in my 5 Steps to Success with Business Blogging Special Report.

Biana Babinsky
Learn How to Get Customers and Make Money by Blogging
5 Steps to Success with Business Blogging Special Report

As you know, I’m a big proponent of both online and offline networking. Many of you, blog readers, know me through one of the networking group I participate in – Ryze.com, Ecademy, Chambers of Commerce, etc. Whether you’re an established marketing expert or someone who is just starting out, effective networking is by far the most important key to building your business.

Imagine how it could help you if you could tap into the collective knowledge, creativity,
and expertise of dozens of successful networkers. These are people who know what true networking is all about, people who know how to leverage networking, create joint ventures and gain more business.

What if you could discover the master networkers’ best tried-and-true networking strategies? What if you could leverage their knowledge to build your own business through networking?

Now you can. Take a look at the Networkaholics Revealed! True Confessions From People Who Networked Their Way to Success (And How You Can Do The Same) ebook. In this ebook, many networking experts share their own networking stories – what worked for them, what didn’t, and how they have used their networking skills to successfully build their business.

“Networkaholics” like David Garfinkel, Maria Marsala, Leesa Barnes, and dozens more, including yours truly!

It is a great guide to learning about online networking – whether you are just starting out with it, or have been networking online for years. Be ready to implement some of the winning networking ideas from this ebook right away — you’ll reap the benefits for years to come.

Take a look at it now at Networkaholics Revealed! True Confessions From People Who Networked Their Way to Success (And How You Can Do The Same)

Question: How can a coach create many income streams online?

Biana Babinsky Answers: Back when I was working in corporate America, (I had a good job writing software and designing web pages for a Fortune 500 company), I have noticed that many people (myself included) were paid a salary. It was a decent salary, but we could not really control it. Yes, we would get a raise every year, but otherwise, we could not make any more money. We did our job and got paid, there was no room for increase, we pretty much had a salary ceiling.

On the other hand, there were people even in corporate America, who were more in control of their salaries. These people usually sold something, and they were paid a base salary + commissions. Obviously if you could not sell, you didn’t make much money. However, if you could sell, you made MUCH more.

Same with owning a business – once you book yourself solid with clients, you will make money, but there is a limit. At some point you can’t add any more one on one clients to your practice, thus, reaching a limit on the number of clients, and the amount of money you make.

Instead, you can have a mix of one on one clients, as well as group coaching, products (ebooks, workbooks, reports, home study courses), consulting, teleseminars, speaking, selling others’ products, etc. This mix will fill up some of your time, but will leave you the rest of the time for other activities – market research, marketing, new product development, etc.

Biana Babinsky

Biana Babinsky is the online business consultant, author and expert, who teaches solopreneurs how to use the Internet to gain more clients and make more money. Learn directly from Biana about creating passive income products at MarketingSalad.com, the online business community for solopreneurs

Hi, everyone

Here is another idea for you to earn a passive income. Publishing expert articles is a great way to gain more traffic from search engines, and get people coming back to you for more information.

Now you may re-print my expert articles on online business, marketing, blogging, search engines optimization and much more on your own web sites and blogs. Not only are those articles free, you will also create another passive income stream (read: make money), when you re-print them.

More information and instructions are here: Free Online Marketing, SEO and Networking Articles for Reprint.

Biana Babinsky

Biana Babinsky is the online business consultant, author and expert, who teaches solopreneurs how to use the Internet to gain more clients and make more money. To learn more about how to to promote your coaching practice online, get her Complete Step by Step Online Marketing Course. The course is your how-to guide to promote a business online.

Question: I’m actually having trouble defining the TYPE of coaching I offer. I don’t want to label myself as a Business Coach (even though I’m targeting business women), since I’m dealing with the inner person, not necessarily business strategies. However, Life Coach seems too vague and general. Is Success Coach a type or is it an annoying buzz word??? Is Business Coaching really applicable?

Biana Babinsky Answers: I think Life Coach, and Success Coach and Business Coach – they are all pretty vague as they encompass many different things. Same goes for many other professions – the name is pretty general and doesn’t communicate a lot.

What you really need is a good USP (unique selling proposition) and a benefits statement, telling your prospective clients what’s in it for them. At the end of the day, it is not what you call yourself, it is what you give your clients that will get them to hire you.

Make sure your clients know how they will benefit by hiring you, this is what will help them make a decision to hire you!

Biana Babinsky

Biana Babinsky is the online business consultant, author and expert, who teaches solopreneurs how to use the Internet to gain more clients and make more money. To learn more about how to to promote your coaching practice online, get her Complete Step by Step Online Marketing Course. The course is your how-to guide to promote a business online.

Many people ask how to do things they usually do face to face or over the phone, online. Do you do any work online?

As someone who teaches others online business, I practice what I preach. I have done a lot of online consulting and coaching – a few of my one on one clients asked for IM coaching instead of telephone coaching. All of my one on one clients (I only have a handful of one on one clients at any given time) receive e-mail coaching in-between the phone calls.

I also run a membership site at https://www.MarketingSalad.com so
there 100% coaching is done online – through online business lessons, masterminding and interaction.

I find that online coaching really helps people, and many of my clients actually want to interact online, as opposed to the phone. This way they can do it on their own time, instead of sticking to the phone call schedule.

What do you think? What do your clients think about you online work?

Biana Babinsky

Biana Babinsky is the online business consultant, author and expert, who teaches solopreneurs how to use the Internet to gain more clients and make more money. Join her online business coaching community to learn how you can work with your clients online.