Did you know that over 70% of your target customers start looking for your products and services by searching for them using a search engine?

This means that if your web site is not optimized for search engines, you are missing out on all these potential customers.

Search engine optimization is really a two-part process. Part one is the optimization, on your web site, which amounts to making changes to your web site content and tags, as well as your web site structure. The second part of the process, which is just as important, is making changes off your web site. This involves creating and executing linking strategies with other web sites.

My Step by Step Search Engine Optimization special report describes in detail how to do both on-site optimization, as well as create your linking strategies. The report is available
at a tiny fraction of the cost you would pay to someone to actually optimize your web site for you. Click Here To Learn More About Biana Babinsky’s Step by Step Search Engine Optimization Special Report

I posted about this before, and Google Checkout is now live. This is yet another way for online business owners to accept payment for their products and services. Plus, if you have an AdWords account, “for every $1 you spend on AdWords, you can process $10 in sales for free. For sales that exceed this amount or if you don’t use AdWords, you can process them at a low 2% and $0.20 per transaction”, according to the Google Checkout web site.

The payment processing fee is 2% plus $.20 per transaction.

Are you using this already? What do you think?

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Join us for the “Five Financial Mistakes Solo-Professionals Make” teleseminar, part of the Business Conversations with Biana Babinsky Teleseminar Series on July 12th at 5pm Eastern time.

Do you know the difference between cash flow and profit?

Do you struggle with saving for your own retirement while trying to build a business?

Do you want to maximize cash flow and reduce income taxes?

Join us for an interview with Kristine McKinley, CPA and Certified Financial Planner, as part of the Business Conversations with Biana Babinsky series. Learn How to Avoid the Most Common Financial Mistakes Solo-Professionals Make. Here is what you’ll learn on this information-packed interview:

– Why most solo-professionals fail
– Cash flow planning tips to maximize your cash flow
– Why you MUST pay yourself first – always!
– How to minimize taxes in your small business

And much more…

About Kristine McKinley: Kristine McKinley is a fee-only financial planner, who specializes in retirement and income tax planning for individuals and small businesses.

She is a CPA and Certified Financial Planner, and the founder of Beacon Financial Advisors, a fee-only financial planning firm. She has extensive experience in taxes and personal finances, and as a small business owner herself, she loves working with other solo-preneurs and independent professionals.

This teleseminar will be recorded.

Price: Free

Register for Five Financial Mistakes Solo-Professionals Make Teleseminar

What do trackbacks, blogrolls and search engine optimization for blogs have in common? We discussed all of them, and much, much more during the Blogging for Business Teleseminar today.

Using trackbacks helps you refer to posts on other people’s blogs and at the same time helps you link your post and a post on another blog.

A blogroll is a list of other blogs you link to from your own blog.

Since a very high percentage of Internet users start their search for products and services by using search engines, it is very important to do search engine optimization for every post on your blog. Make sure that you do keyword research and learn which keywords your potential clients use to search for your products and services. Then, use the keywords when blogging to bring in search engine traffic.

Want more blogging tips? The recording of today’s Blogging for Business Teleseminar is available to members of MarketingSalad.com, the online business community for business owners. Once you join, you will have access to this and other teleseminar recordings, online business worksheets, business coaching with me, Biana Babinsky, and much more. Membership is just $9.97/month. Join MarketingSalad.com and Get Access To The Recording.

A blog is a great tool to promote your expertise, get more people to learn about you and your business, and attract more leads and clients to your business. Here are some of the reasons for you to blog:

– Blogging is a no cost or low cost process. Many people spend a lot of money on advertising their business, while blogging can be no cost (if you already have a web site and can install blogging software on it) or a low cost endeavor. Given such small cost, a blog will pay for itself over and over again very fast, once you know how to use it to your advantage.

– Blogging lets your personality shine through. Because you can be a bit less formal on your blog then you are on your web site, a blog is a great place to show your personality and talk to your readers. Once your readers get to know the real you, they are much more likely to subscribe to your newsletter and consider hiring you.

– Blogging is a great tool for getting leads and clients for your business. Let’s face it – a business owner would use a marketing technique in order to bring in leads and customers for the business. A blog is an excellent way to attract new readers (leads) and convert long time leads into clients.

To learn how to start a blog, or get your existing blog to work for your business, join me tomorrow, June 29th at 2pm Eastern time for the Blogging for Business Teleseminar to learn how to start a blog in under 20 minutes, get more clients with your blog and monetize your blog even further.

Here is what we will discuss:

* How to use your blog to attract clients

* How to navigate the maze of different blogging platforms and to pick the one that works best for you

* How to bring targeted readers, who need your products and services, to your blog

* How to get search engines to send new readers and clients to your blog

* How to use your blog to generate profits for your business

You will leave the call excited and energized about blogging, with the knowledge and resources to start blogging IMMEDIATELY.

Members of MarketingSalad.com can attend this teleseminar at no charge. Join now for just $9.97/month and get access to the Blogging for Business Teleseminar.

Join Now and Get Access to the Blogging for Business Teleseminar

If you are just starting out with your ebooks, here is what I recommend:

– Create the complete e-book. This should be a PDF file that you will be selling.

– Have a payment processing system that can accept payment for the e-book online.

– Get a shopping cart that will let people automatically download the e-book, once the payment is confirmed. For example 1 shopping cart, oscommerce, etc.

For more information on that, as well as resources recommendation, you may get my special report, “5 Steps to Creating Your First E-book”. It is available at https://www.avocadoconsulting.com/rlinks/zebook

Your best referrals would come from people who work with your target market. For example, if there are a business coach and a business accountant networking together, they will be able to send referrals to each other on the regular basis. Accountant’s and coach’s clients are in the same target market, so they will be able to exchange referrals.

Therefore, if you are looking for leads for your business, and want to join a leads group for that, you need to look for a group that has at least a few people in touch with your target market, as these are the people who will provide you with referrals. Some of my best referrals have come from colleagues who work with the same target market as I do.

In addition to joining a leads group as a marketing strategy, I would also recommend to make sure that you have money/time leftover for other marketing strategies. There are so many of them – article marketing, business blogging, search engine optimization, newsletter publishing, etc. You should always split your time and resources between different techniques. To learn more about these marketing techniques, join https://www.MarketingSalad.com

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

Are you experiencing a summer slowdown in your business? Many business owners are. Many of your clients go on vacation in the summer. Thus, they are not working with you, and, not sending you money.

Therefore, you have some free time this summer! Spend this time learning about marketing and promoting your business! Then, in September, when everyone is back from vacations and ready to do business, you will have much more ideas how to get clients, how to promote your business and how to make money!

Join us at https://www.MarketingSalad.com and get all of this
for just $9.97/month:

– How-To Guides and Worksheets that help you zero in on specific concepts, and learn how to use them effectively.

– Business Audio Recordings on search engine optimization, online networking, and much more are available.

– Answers to All of Your Marketing Questions at the members-only forum.

– Expert Teleclasses on online business and marketing, PR, newsletter publishing, article writing and more directly from experts.

See what others say about their membership and join at https://www.MarketingSalad.com

On a teleseminar I was teaching this week, one of the participants mentioned how much she likes my Complete Step by Step Online Marketing Course, because it does not use technical or marketing jargon. Rather, it is written in plain English.

I always mention to my clients the importance of not using industry-specific jargon on their web sites, in their blogs and products. While the jargon might be second nature to you, your potential clients will not be able to understand what you mean. People who don’t understand what they read on your web site or in your blog will not hire you.

How do you do that? Des Walsh mentions in the post on his blog, that For RSS as For Anything, Sell the Benefits not the Features. Des says:

“…don’t tell me what it is or does, tell me what it will do to make my life easier, more interesting or enjoyable, or more profitable.”

Make sure you follow Des’ advice when you write your own copy – you will have more happy customers.

Biana Babinsky

When business owners are just starting blogging for business, one of the questions they ask is where to host the blog. Some want to host it as a part of their business web site, while others are interested in having a blog separately. Which option do you like better?
My own blog (you are reading it) is a part of my web site
( https://www.avocadoconsulting.com/marketing/ ). However, I have seen many blogs that weren’t the part of the main web site, but rather were hosted elsewhere. You may just grab another domain, and use the no charge Word Press software and host the blog that way. Or, you may use a hosted service, such as Type Pad or Blogger.

No matter which service you use, make sure that your blog has links to your newsletter, book, other products, so that your blog readers can learn about them.

You can still get traffic to your blog by optimizing your blog posts for search engines, listing your blog in blog directories, etc. The main thing to remember is that to get traffic to your blog, you need to promote it as you would promote your web site. No promotion means there will be no traffic.

Learn how to start and promote your blog – join me for the Blogging for Business Teleseminar on June 29th.