How Coaches Can Get Clients Online
Thursday, March 1st, 2007Need information on getting clients for your coaching business online? I have helped hundreds of coaches and solopreneurs create a virtual online practice, and here is what I recommend:
– Clearly Define Your Target Market. Who do you want to coach? Who is your ideal coaching client? Before doing anything else, you need to know exactly who your coaching clients are, what they do for a living, etc. Without knowing this it will be very hard for you to market your coaching business online.
– Create An Effective Web Site For Your Coaching Business. Before you even start marketing, make sure that your web site is user-friendly and that it attracts your target customers.
– Start A Newsletter For Your Business. Not everyone who comes to your web site is going to hire you immediately. And once the customers leave your web site, they will forget about it.
The only way to have them remember who you are is by keeping in touch with them on a regular basis. You can do that by having a newsletter, and asking your web site visitors to subscribe to it.
– Use Online Marketing Techniques To Drive Your Potential Coaching Clients To Your Web Site. Now that you know who your target market is, your web site is ready with a good marketing message, and you have a newsletter, it’s time to start driving traffic to your web site and get customers.
Use article marketing, online networking, business blogging, search engine optimization and other online marketing techniques to drive your perfect clients to your web site.
For more information on using online marketing techniques to create a virtual practice, use this FREE Tutorial, FREE Tutorial, How To Market Your Coaching Business.