My summer culinary adventures continue! This week is all about red bell peppers. Red bell peppers are a very versatile ingredient – fresh ones can be eaten raw, in a salad or made into a dip. Grilled ones go really well with grilled meat or with other grilled vegetables.

However, my favorite way of preparing red peppers is roasting them. When you roast red peppers, the flavor really intensifies. Roasted peppers are very versatile. You can make a roasted pepper dip to make them stand out, or you can add some roasted peppers to other dips, such as hummus.

This week we used red peppers in a salad, roasted them to use them in a red pepper hummus and used raw red peppers to dip into the hummus. Do you cook with red peppers?

And just like I usually have a weekly cooking theme, I also have a coaching theme. This week’s it seems to be coaches (and other solopreneurs) who try to educate their clients about their industry instead of educating their clients of the benefits of hiring them.

As an online business coach, I have reviewed hundreds of solopreneurs’ web sites and have visited hundreds more. What I have seen on over 70% of the web sites that solopreneurs were over-educating and under-marketing.

These web sites have educated me about a lot of things – the solopreneur’s industry, education, philosophy and ideas. Unfortunately, the web sites didn’t tell me anything about what I really wanted to know – how the solopreneur will be able to help me, the potential customer.

If your web site is over-educating and under-marketing, potential customers are going to leave without contacting you about your products and services. Discover how to keep potential customers on your web site and how to turn them into actual customers during the “How To Create A Marketing Message That Will Get You Clients” Teleseminar.

During the teleseminar I will show you how to create an effective marketing message that your customers will respond to by hiring you!

The teleseminar is only open to members of my members-only online business coaching web site, MarketingSalad.com. Learn how to become a member and attend the teleseminar for just $1 at

https://www.marketingsalad.com/marketing-message.html

Biana Babinsky

I have been posting advice on this blog about marketing for coaches. Check it out:
writing for coaches, are you selling coaching? and more.

However, what should you do if you are not a coach yet? What if you haven’t gone to a coaching school yet and are not actively looking for clients? When should you start marketing your coaching business?

You should start now! Yes, that’s right. Even before you pick your coaching school and before attending. You should start marketing now!

Why? First of all, it will take time to learn about marketing. If you have never marketed anything before and you have not done any marketing or networking, it will take to learn how do it.

And even once you have learned about marketing, it will take time to apply it and get clients from it. Marketing is not a one time event; rather it is a process that you need to apply to your business on a regular (every day) basis.

A coaching practice is a business, so knowing how to market it, and how to network to get clients for it will help you a lot.

Here is how to get started:

– Define what your coaching business does (will do) and how you are going to help your clients.

– Define your target market – who are going to help? How are you going to help them?

– Create an effective marketing message for your business. This should involve who you help, how you help them, etc. I will be teaching a teleseminar in a few weeks on how to do this. You can learn more about it at https://www.marketingsalad.com/marketing-message.html

– Create an effective web site for your business. Make sure it reflects your marketing message.

– Start learning about how to start an e-mail list of prospects. The more prospects you have on your list, the more of them you can reach, the easier it will be for you to find coaching clients and buyers for your product.

You should get my Complete Step By Step Online Marketing Course to learn more about online marketing techniques to use to promote your coaching practice online.

Biana Babinsky

Many coaches I know sell coaching or free sample coaching sessions.
The problem with doing this is that people rarely buy coaching or sample sessions. What they do buy is a solution to a problem or a cure for a pain.

I have seen many of my clients try to sell coaching and free coaching sessions – they tried to sell coaching by explaining what coaching means, what a coach is, how the industry works, etc. However, once they did their research, found out what their clients’ problems were, and started selling solutions to the problems, their client count went way up

If you are selling coaching, stop. You need to sharpen your marketing message. Spend some time on defining and researching your target market. Then, instead of selling coaching and sample sessions start talking to clients about the problems they have and the solutions they need.

Need help creating an effective marketing message for your business? In two weeks I will be teaching Create An Effective Marketing Message Teleseminar that will help you create a message that will bring clients to your business. You can register for it at

https://www.marketingsalad.com/marketing-message.html
Biana Babinsky

How do you know you need a coach? What do you do to find a coach that can help YOU?
Many people have asked me these questions. And if you want to achieve something, and need help to do it faster, to do it the right way, or just to do it, you need a coach.

I recommend that you define exactly what you are looking to achieve by working with a
coach – what are your goals and what do you need?

Once you know what you are looking for, start looking. This is where it will be helpful to know what you are looking for. Different coaches specialize in different things. There are coaches who work in a more general field – helping you set/achieve goals, for example. There are others who work with very specific people on very specific goals. For example, as an online marketing coach, I work specifically with service business owners on helping them get more clients using online marketing.

Therefore, the more specific you are about what you need, the more specialized coach you want to work with. For example, there might be people who specialize in working with clients from a particular industry. There might be people who work to help you land a
promotion. There might be people who help you make your business successful, etc.

To find a person you want to work with, ask people you know for recommendations. You
can contact me with your request. I know many coaches and may be able to recommend someone.

I also recommend to speak with a few different professionals to see if you there is a fit.
Some coaches offer a free “get acquainted” session to discuss your goals and see if
there is a good fit. This is a good place to discuss the goals you want to achieve, how fast/slow you want the pace to be, etc.

Biana Babinsky