If you watch TV or read magazines and newspapers, you will see that large companies keep running ads for the same products over and over and over again.

Why do they do this? Don’t they know that we have already heard about the product? How many times do we need to hear about an upcoming sale?

Turns out we need to hear about a product many times before we make a buying decision. We are bombarded with many ads and marketing messages every day. Just think back to your day – how many ads did you see? If you just opened a magazine or turned on your TV you have seen dozens.

The statistics that I have seen sometime ago says that you need your potential customers to see your message 7 times on average before taking action. This statistic is old, so I would not be surprised that the number has increased by now, given how many ads we see every day.

So what does this mean to you as an advertiser? This means that you should repeat your ad at least a few times for the most impact.

But do not run exactly the same ad all the time. I recommend varying your ad, even if it is for the same product, so that you can generate more interest in it. Any product or service would have a few different benefits. Each benefit appeals to different people. If you keep sending out the same ad, focusing on the same benefit, you are going to appeal to the same people.

If you write a few different ads discussing different benefits and send out different ads, you are going to get more people interested in your product or service.

Discover how to write effective online ads during the How To Write Effective Ads Teleseminar that I will be teaching tomorrow. You can learn more about it at https://www.marketingsalad.com/effective-ads.html

Biana Babinsky

Many coaches, consultants and other service professionals concentrate on selling their services instead of marketing the benefits of their services. As a result, they do not get too many buyers.
People don’t buy your services – they buy the benefits they will receive when they buy your services.

Read Stop Selling Services (And Start Selling The Benefits)

Biana Babinsky

I have had many life coaches, career coaches and other coaches and service professionals ask me about which blogging software is right for them.

Is your blog software working for you? Are you getting a stream of clients and newsletter subscribers from your blog, every single day? Do your blog readers come back to read your new blog posts all the time? Does your blog bring in people who want to buy your e-books and register for your teleseminars?

Continue Reading Is Your Blogging Software Right For You?

Are you a life coach who wants to work with two completely different niches? You are just starting out in life coaching and you really want to help two completely different groups of people. Is it a good idea of a bad idea?

If you are just starting out with life coaching, and you are not sure how many niches you should have, you should start with just one niche. Having one niche will make marketing and getting clients much easier.

I always recommend to my clients to pick one niche in the beginning and concentrate on it for a while. It takes time to become known to your niche, get your marketing going and get known.

Your goal is to be seen as an expert by your niche, you want them to know you, like you and trust you. You want to build a list with many people in your niche as subscribers, you want to write articles that your niche will read, start a blog, etc. It will be impossible to do this effectively for two different target markets at once.

I recommend deciding on one niche for now, starting a web site and starting to promote yourself to your niche. You can revisit having a second niche after sometime, but start marketing your life coaching business to one niche for now.

Discover how to find a perfect target market for your coaching business with my How To Find A Profitable Target Market (Or Niche) For Your Business Audio Recording

Biana Babinsky

The Hollywood writers have been striking since Monday, November 5th. This action sent late night talk shows into re-runs immediately.

What is interesting is why the writers are striking. According to this article, writers are striking because they are looking for more profits from when their writing is used in new media. They want to earn money when their work is sold on DVDs, when their work is a part of online shows, etc.

As you can see, writers are paying attention to the Internet and new media and want to profit from it. And what they are looking for is a true passive income – they write their copy once, and they want to make money every time it is used or sold through the new media.

What about you? Are you creating passive income streams? Are you using the new media to profit? Here is more information to help you create more products and profit from them online:

– FREE Ebooks Publishing Tutorial

– How To Publish Your Ebook Online

– How To Record Your Seminars And Use The Audio As A Product

– Create Another Income Stream By Teaching People In Groups

Do you know what is happening all over the Internet while you are reading this article? Potential customers visit service professionals’ web sites with a credit card in hand, ready to buy. Then they look around the web site and leave without buying anything.

This is happening on thousands of web sites every single day. Chances are, it is happening on your own web site as well. People are coming to your web site and leaving before they buy anything.

Continue Reading Your Web Site Is Losing You Clients (And How To Stop That)
Biana Babinsky

Have you heard about Ron Paul? He is a presidential candidate, and I have been hearing more and more about him lately.

He is using the Internet to promote his campaign and fund raise, and people notice. This article talks about Ron Paul using YouTube and MySpace, free resources available online. Any business owner can use the same resources to promote themselves.

Even more impressive, he raised $4.2 million in one day, also thanks in big part to Internet fundraising.

And his doing so is getting Ron Paul even more publicity. The Internet buzz helped him raise the money, and now the fact that he raised it is getting him even more publicity. Buzz and publicity bring even more buzz and publicity.

Start generating buzz for your own business! Read my article How To Generate More Word Of Mouth Marketing For Your Business.

Biana Babinsky

Many people have asked me how to submit articles online. In order to help them I have created Article Submissions How-To Guide, that discusses the step-by-step process for submitting articles online.

But you can only get the Guide if you register for the Article Marketing For Service Professionals Teleseminar Series before 6pm Eastern Time tomorrow, November 8th.

Article marketing is one of the best techniques you can use to attain an expert status. One thing that many experts have in common is writing to promote themselves and their business. When you write articles, your potential clients read your articles and start thinking about you as an expert.

I have designed an Article Marketing Process to help coaches, consultants and other service professionals to become experts. This Process helps you attain an expert status and use it to get more web site traffic, more newsletter subscribers and more clients.

I will be teaching this process during the Article Marketing For Service Professionals Teleseminar Series. Here is what you will learn during this information-packed series:

– How to use article marketing to promote your expertise

– An easy way to write effective articles

– How to use your articles to get more clients

Register for the Teleseminar Series before 6pm tomorrow, November 8th and you will also receive my Article Submissions How-To Guide at no charge.

Learn more about the Article Marketing For Service Professionals Teleseminar Series at

https://www.avocadoconsulting.com/rlinks/zarticles

Biana Babinsky

Have you ever heard the saying, “If you want to learn how to do something really well, teach it to others”? When you teach others, you usually gain a deeper understanding and appreciation for the material that you teach.
Teaching a teleseminar in something you know is also a great way to demonstrate your expertise to your potential clients and to convince them to become your one-on-one clients. Teaching teleseminars is an extremely versatile marketing technique. This is because it is very easy to use teaching to promote your expertise both online and offline…

Continue Reading Promote Your Expertise By Teaching Teleseminars

Biana Babinsky

In addition to teaching teleseminars over the phone, many coaches and consultants I know also teach local workshops.

A big difference between a local workshop and a teleseminar is that you can have people joining your teleseminar from all over the world. However, only local people or people willing to travel to your location would be able to join you for the workshop.

So how can you get more people to attend your local workshops? I have some ideas for you that you will be able to use:

– Since your workshop is local, promote your workshop locally as much as you can. Use all the tools available to you, newspapers, community centers, libraries.

– Start a public relations campaign to get information about you and your workshop into local newspapers.

– Optimize your web site for search engines. You can even promote a local event using this method. To do that, make sure you pick keywords that reflect the geographical location of the workshop.

– Use your ezine to promote your event. The more local subscribers you have, the better you will be able to promote it.

– Ask others to promote your event in exchange for commissions. It is always helpful to have other people helping you market your workshops.

Read more on marketing your workshops and teleseminars:

– How To Teach People In Groups

– What If Services Clients Can’t Afford Your Rates?

– Are You Maximizing Your Teleseminar Profits?

Biana Babinsky