After reading my my blog posts on list building, many coaches have asked me what comes next. Once you get some people on your list, how do you leverage your list to get clients, make money and improve your business?

Just like with using any other marketing technique, in order to get the best results from your newsletter, you need to create a plan to get clients, make money and get results with your newsletter list.

Here are some things to think about and include into your plan:

– You Need To Bring In More Subscribers Every Single Day. Your target customers subscribe to your list and they also unsubscribe. Your goal for your newsletter list is to have as many people as possible see your message and learn about your business. Therefore the more people you can attract to your list, the better.

– Publish Your Newsletter On A Regular Basis. Your subscribers will not do business with you and will not buy from you unless they hear from you. The only way they will know about your expertise and about what you have to offer is by reading your newsletter issues.

Research shows that people need to hear from you on average 7 times (sometimes many more!) to buy something from you.

If you want results from your newsletter, such as more clients and more money, you need to publish! Publish your newsletter on a regular basis with useful information that your subscribers want to know about AND promo’s of your own products and services. A win-win for everyone.

– Create Products In Different Price Ranges. While lots of people are interested in coaching, the vast majority of them will never become your one-on-one coaching clients.

Some can’t afford one-on-one services, others may be able to afford them, but are not at the stage where they can justify the money they are going to spend.

But many more people would be willing to pay for group coaching, ebook, audio and other products because they cost much less than one-on-one service packages.

Create your own products and offer them to your list – that way you are using your list to build passive income streams for your business.

In my Grow Your List Home Study Course I discuss how to use your list to get clients, make money and create passive income streams. Check it out at https://www.avocadoconsulting.com/rlinks/znews

How do you use your list to get clients?

Biana Babinsky

Lately I have been getting many questions from coaches on how coaches can get more web site traffic to their coaching web sites. I am going to do a series of posts on my favorite online marketing techniques to get web site traffic.

Today I want to discuss article marketing, one of my favorite online marketing techniques (for my step-by-step plan for doing article marketing, you should also see the Article Marketing Home Study Guide ). I get traffic (as well as leads and sales) from my articles every single day. The best part about articles is that you need to write and submit your article once, and you will be able to get traffic and sales from it for a very long time. I am still getting traffic from articles I submitted to article directories years ago.

I like to use article marketing, because when you use article marketing, your articles perform triple duty. When you do article marketing, you will, as expected, bring more traffic to your web site.

But, article marketing will also help you promote your expertise. When you write articles your target market will read them, get to know you and get to know your expertise. When you write, you are seen as an author and an expert.

The third benefit you will get from article marketing is better search engine rankings. It is no secret that having lots of links from other good sites pointing to your web site will improve your rankings. When you submit your articles to article directories, the directories will publish the articles, giving you links back to your web site. In addition to this, every time your articles are reprinted, you get back links from the blogs and web sites that reprinted them.

And the best thing about article marketing is that it is absolutely free to apply. Writing articles, submitting them to directories, all of that is free.

Here is how to maximize the power of article marketing and use your articles to get free web site traffic:

– Write Effective Articles. Effective articles are the articles that will do the triple duty for you: they will help you get more traffic, promote your expertise and help you with search engines.

In order for your articles to promote your expertise and be read by your target market, they need to be on topics that your potential customers are interested in reading. If your potential customers find your article useful, they will visit your web site after they finish reading it.

And in order for them to be reprinted they need to be of interest to people who republish articles on their blogs and web sites.

– Create Article Resource Boxes That Maximize The Amount Of Web Site Traffic You Can Get. Your article resource box is extremely important. A Resource Box is the paragraph about you that comes right after the article. You need to make it interesting in order to get people reading your article to click on the link in your Resource Box and visit your web site. After all, you are writing the article to get free traffic, right?

To maximize the traffic, make sure that your Article Resource Box is benefits-oriented and that it compels people who are reading the article to take action and click on your link.

– Submit Your Articles To Article Directories. By doing this you are offering your article for reprint to other people, who are going to reprint it on their web sites and their blogs. When your article appears on their blogs and web sites, your name, expertise and web site address are exposed to more members of your target market.

Now repeat these three actions with 10, 20 or even 100 articles and see your traffic and sales increase dramatically.

Want my step-by-step action plan for doing article marketing? It is available in the Article Marketing Home Study Guide at https://www.avocadoconsulting.com/rlinks/zarticles

More articles on getting free web site traffic:

– Get Free Web Site Traffic By Blogging

Biana Babinsky

Lately, I have been hearing from many coaches and consultants who are experiencing a slowdown in their businesses. They are reporting to me that it became much harder to get one-on-one clients and that even product sales have slowed down.

There are many reasons for this to be happening. It could be that many potential clients are taking summer vacations instead of working. It could be that customers are concerned about gas prices and the economy and are trying to save money by not getting professional help. Or it could be the regular business cycle – there are many different reasons for a business slowdown.

I recommend that you do not concentrate on finding out why there is a slowdown. Rather, you should concentrate on how you can bring more clients to your business. Here is what I recommend:

– Review Or Create A Marketing Plan For Your Business. Summer is the best time to review your marketing plan. Are you accomplishing what you have set out to accomplish? Are you filling your marketing funnel? Are you marketing every day? Are some of your marketing strategies bringing more customers to your business than others?

A marketing plan review will help you streamline your business and bring in more clients.

If you do not have a marketing plan now is the best time to create one. Your marketing plan will help you organize your marketing actions and spend less time on marketing while getting better results. Your marketing plan is your map to getting clients and creating a successful business.

When business is slow the businesses who survive are the ones who can do more and better marketing in less time.

– Do More Of What’s Working. As you review your marketing, you will see that certain marketing actions bring in more potential customers than others. There is no reason to do things that only bring in a few customers. You want to find actions that bring in the bulk of clients and repeat these actions over and over again. So when you find something that is working for you and your business, do more of the same.

For example, if networking with your target market online brings in great results, increase your networking time or find additional places to network. When you keep doing what’s working, you get more clients, it’s that simple.

– Bring In More Prospects. In slow business times it helps to bring in more prospects to your business. It could be that in the past you were able to convert 1 out of 20 prospects into a customer. But now it could be that you are able to convert only 1 out of 30 prospects into a customers.

If you need to get 10 clients for your business, in the past you only needed to bring in 200 business prospects. In order to get the same 10 clients now you will need to bring in 300 prospects. You will be able to do that by using marketing strategies that will help you attract more prospects to your business.

The best way I found to bring more prospects to my business is by getting more targeted traffic to my web site. I will be discussing how to bring more of your perfect clients and prospects to your web site during this Thursday’s teleseminar, How To Get More Clients To Your Web Site. You can register for it at https://www.marketingsalad.com/clients.html

Biana Babinsky

I am sure that by now you have heard about social media and social media sites. Lots of people are networking on them, talking about them and using them to promote their businesses.

Because there is so much information about social media and social networking everywhere, I have been getting lots of questions about social networking from my clients, members of my mentoring program and web site visitors.

Everyone wants to know how to get results from social media web sites. And by saying results the majority of business owners mean “more clients”.

So how can you, a coach, consultant or other business professional, use social networking to get more clients for your business?

What you want to use to use social networking for is to meet and connect with your target market. Just like with any other marketing technique, you want to get your target market to know you, so that they can do business with you.

My recommendations for using social networking effectively are:

– As always, look for where your target market is and go ahead and meet it! There are tons of groups on many different networking sites, and you can start by participating in a few different groups that your target market frequents. Don’t join every single group that you see – there are thousands, if not millions of those, and you will never be able to use all of them.

Instead, find groups where your target market hangs out and networks. Increase your visibility by participating in the groups.

Everyone knows the leader, right? The best visibility comes when you are the leader of the group, so start your own group where your target can hang out and you can demonstrate your expertise!

– What’s the next step for your target market? What step should people in your target market take in order to get into your sphere of influence? They subscribe to your newsletter!

Make sure that you offer people plenty of opportunities to get on your list.

– Explore social networking sites and use the available resources. Different social networking web sites have different resources for you to use, and some are not so obvious. Some offer resources to post your upcoming events, post your articles and blog posts, etc. Use the available resources to get more visibility and exposure for your business.

I discussed many more ideas for using social networking to promote your business during the How To Create Social Networking Plan That Gets You Clients Teleseminar last month. You can get the audio recording of the How To Create Social Networking Plan That Gets You Clients Teleseminar at https://www.marketingsalad.com/social-networking.html

Biana Babinsky

Over the years I have helped hundreds of coaches get clients and sales from their newsletters. Since I have worked with hundreds of coaches on improving their newsletters, we have had quite a few conversations on how often to send out a newsletter.

Before working with me, many of my clients have sent out their newsletters once every two or three months. Sending out your newsletter once every two or three months will not bring any results – this is way too rare for building relationships and getting your subscribers interested in what you have to offer.

If you are struggling with how often you should send out your newsletter, here are frequently asked questions about the frequency of sending out your newsletter:

Q: I don’t want to bother my subscribers too often, and sending out my newsletter more often than every two months feels like I am bothering my subscribers and wasting their time. What should I do?

Biana’s Answer: First of all, you are not bothering your subscribers by sending them your newsletter. They requested it by subscribing to it and they want to hear useful and interesting things from you.

You are the expert, and they want to read information and tips that come from you, the expert.

Q: I only send something out when I have news in my business, such as a new service. Why would I send out my newsletter if I have nothing new in my business?

Biana’s Answer: Your newsletter is not just about your business. While you should use it to promote your business, you should also use it to build relationships with your subscribers and sharing useful information with them.

You need to send out your newsletter more often in order to build relationships and connect with your readers. Also, if you do have a new service to promote, promoting it just once will not do much. Your potential customers need to see your information at least 7 times before making a purchase. Therefore, you should promote your new service in a few of your newsletter issues in order to get more clients.

Q: Every time I send out my newsletter, a few people unsubscribe. So if I send out my newsletter every few months, I will get fewer unsubscribes, right?

Biana’s Answer: Think back to the purpose of your newsletter. Its purpose is NOT to get fewer unsubscribes. Its purpose it to introduce you to many people in your target market, promote your expertise and sell your products and services.

As I mentioned in the answer to the previous question, your potential customers need to see your message on average 7 times before deciding to buy from you. They also need to remember that they heard your message earlier. If they only see your message every two months they will not remember it at all. So if you only send out your newsletter every few months, very few people are going to believe you and buy from you.

Learn the exact information that I use to help my clients get clients and sales from their newsletters with the Grow Your List Home Study Course at https://www.avocadoconsulting.com/rlinks/znews

Biana Babinsky

If you are not getting the results from your blog, you are not alone. Many business owners have told me that they are not getting results from their blogs. After reviewing many blogs, here are the top three mistakes that I see business owners repeating over and over again:

– Not defining the results you are looking for BEFORE starting to blog. What are your objectives for blogging? What do you want to achieve with your blog? Be crystal clear on what you want to achieve and keep this information in mind as you are starting your blog.

– Not picking the blogging software that is right for you. If you pick blogging software that you are not sure how to use or if you have blogging software that is difficult to use, you will not use it. This means that you have a blog, but you are not actually blogging.

If you are not blogging, you can’t use your blog to get clients. Having blogging software that works for you will solve many of your blogging problems.

– Not optimizing blog posts for search engines. Search engines have sent me many thousands of blog readers, some of whom have turned into clients.

In fact, search engines will send you some of your most targeted readers. The more targeted the readers are, the easier it is to turn them into clients. Start using search engines for every blog post. Doing this will help you gain more traffic and clients.

– Not capturing e-mail addresses of your blog readers. I have had many business owners tell me that they have blogs and that they have many people reading their blogs, but they are not turning any of the readers into customers.

The first step that you must take to turn your blog readers into clients is capturing their e-mail addresses. If you can’t connect with your blog readers by e-mail, you will not be able to turn them into clients.

The How To Make Thousands Of Dollars With Your Blog Home Study Guide teaches you how to create a blog and use it to get more customers for your business. Learn more about it at https://www.avocadoconsulting.com/rlinks/zbt

Biana Babinsky

Many of my clients have been asking me for free marketing techniques to bring more targeted traffic to their web sites.

There are quite a few methods to spread the word about your web site for free or inexpensively. However, I recommend that you first decide WHO you want to bring to your web site. This will make a big difference on how you apply marketing techniques later on.

Once you have decided who your target market is, you need to use online marketing techniques to drive your target market to your web site.

Here are my favorite online marketing techniques. All three of them are free to use to bring traffic to your web site:

– Article Marketing. Article marketing consists of writing articles that your target market is interested in reading. Once you have created these articles, you need to submit them to article directories.

Every time your article gets published in an article directory, or it gets re-published on other people’s blogs and web sites, it gets published with a link back to your web site. Thus, every single person reading your article can click on the link and visit your web site. This will help you get more web site traffic.

Read articles on Article Marketing: https://www.avocadoconsulting.com/articles/articles.html

– Business Blogging. Blogging is really big now, and this is because lots of people are now either blogging or reading other blogs, or both. Blogs are also popular because you can use them to communicate with current customers and attract new customers to your business.

Start a blog that is of interest to your target market. Post to it often. Make sure that your blog is listed in blog directories and that you optimize your blog posts for search engines.

Read articles on Using A Business Blog To Market Your Business: https://www.avocadoconsulting.com/articles/blog.html

– Search Engine Optimization. A lot of people are using search engines to find what they need. Make sure that each page on your web site is optimized for search engines, so that people who are looking for the information available on your web site can find it.

Read articles on Search Engine Optimization: https://www.avocadoconsulting.com/articles/seo.html

Biana Babinsky

One of the most important things that you can do to make your business successful is to build your list. When you have a large list of potential clients, you are able to sell more products and get more one-on-one clients.

So, how do you start and build your list to get more clients? Here are some of my articles to help you do just that:

– How To Use A Newsletter To Get Clients, an overview for starting and publishing an effective newsletter.

– Two Things You MUST Do To Build Your List, many business owners overlook these two things and are not able to grow the list as much as they would like.

– How To Get More Web Site Visitors To Subscribe To Your Newsletter, turn MORE of your web site visitors into subscribers by using these tips.

– How To Grow Your List, an article on growing your list and getting more subscribers.

Biana Babinsky

About Biana: Biana is the online business expert, who teaches coaches, consultants and other business owners how to build a large newsletter list and use it to get MORE clients. Get her Grow Your List Home Study Course at https://www.avocadoconsulting.com/rlinks/znews for more information on building your list.

Here is a conversation I’ve had with more business owners than I can count:

Business Owner: I created a great new product that I love, it is going to do great! I just need some help with getting the word out about it. Once people hear about it, this product will sell itself!

Me: That’s great, so you surveyed your target market and found out they everyone in your target market needs this product?

Business Owner: Hmmm, I didn’t survey anyone.

Me: Ok, so who is the target market for this product?

Business Owner: Everyone! This is a great product, and everyone needs it!

Me: So if you haven’t done any market research, have you created a marketing plan to promote this product?

Business Owner: Hmmm, no. But I think once I get the word out about this product everyone who hears about it will want to buy it.

…..

I have had these conversations with business owners too many times. The issue is that the business owners are so excited about the products they are creating, that the product creation takes up all of their time.

Marketing is forgotten about, or the business owners think that the product is so great that it will sell itself. The truth is, nothing sells itself. Behind every successful product there is a good marketing plan, good marketing people and lots of marketing and promotion.

So if you want to bring a product to the market and make it into a best-seller, here is what you should do:

– Find a target market for your product. And “everyone” is not a target market. A target market is a group of people who want, need and can afford your product.

– Do market research. It is not enough that you think that your product is going to sell great. Your target market has to want your product if you want to make money with it. Do research and survey your target market to find out if your product is going to sell.

– Spend the time and money on creating your product ONLY if there is market for it. Don’t spend time and money on creating something if you don’t know if it is going to sell. Only bring the product to market if there is enough demand for it.

– Create a marketing plan for the product BEFORE you actually create the actual product. If you want to make money with your product, marketing should be one of the first things you start doing. So create a marketing plan and start promoting your product BEFORE you even have the product for sale.

It is no secret that having more links leading to your web site will increase the traffic to your web site. Having more links will also help you get more traffic from search engines to your web site.

So which links are best at helping you get more search engine traffic? When you exchange links with other web sites, those links will help you if the web sites are quality web sites and if they are in a professional space similar to yours.

For example, if you have a business coach, exchanging links with other coaches is going to be beneficial for your business.

Don’t exchange links with link farms, web sites that only exist for exchanging links and that don’t serve any other purpose.

However, the links that are even more valuable for your search engine rankings, the links that you really want to get are one-way links. A one-way link happens when a web site links to you, but you do not have to link back. One-way links will help you more with search engine rankings.

The best way to get these one-way links to your web site is by writing articles and submitting them to article directories.

When article directories and web site/blog owners reprint your articles, they reprint them with your Resource Box. Your Resource Box contains links to your web site, so every time someone reprints your article, you get more one-way to your web site, which translates into better search engine rankings.

In one of the sections of my FREE report, “How To Get Clients Online”, I talk about how to use articles to get one-way links to your web site. You can get the report FREE at
https://www.avocadoconsulting.com/free_report.html

Biana Babinsky