Lately, I have been hearing from many coaches and other business owners, telling me that social networking just isn’t working for them.

Here is a typical email I have been receiving:

“Biana, social networking just isn’t working for me. I have been spending an hour or two on Twitter and Facebook almost every day. I have many friends on Facebook and followers on Twitter; many of them are in my target market. But I have nothing to show for all these efforts. I haven’t gotten a single client from all these social networking web sites. Maybe social networking doesn’t work for life coaches? What other marketing strategies would you recommend for life coaches?”

If you are ready to throw in the towel and stop using social networking because it just isn’t working for you, listen up! Social media is a perfect technique for generating leads for any industry, and it can work great for coaches and other service professionals. I have observed thousands of coaches and service professionals networking using social networking web sites, and I have found that the ones who tell me that social networking isn’t working for them usually have incomplete social networking strategies.

Here are the two missing pieces in their social networking strategies:

Understanding Which Offers Will Get The Best Results On Social Networking Web Sites

Every day I see coaches on social networking sites trying to get service clients. They offer their services, and usually get no takers.

The reason for this is that people who you meet on social networks don’t know you well (yet!). So if you just met someone and start offering them your most expensive offering, your services, they will not be interested because they don’t know you yet.

Offer something smaller. Your no charge gift or a no charge teleseminar that offers value and gets people on your list. That way you will be able to build relationships with them and offer your services to them after they have gotten to know you. Doing this will get you many more service clients than just promoting your services on social networking web sites.

Not Directing Your Social Networking Traffic Correctly

The traffic that you receive from social networking web sites is very valuable. This is because the people coming from social networking web sites to your web site already met you and they are checking out your web site to learn more about you. These are warm leads and you should do as much as you can to help them take the next step with you and subscribe to your newsletter.

I see many professionals directing their social networking traffic incorrectly. They send this traffic to pages on their web sites that contain many different links and options. As a result, the people who come to their web sites from social networking get confused and leave without taking any action. And I get the e-mails like the one I cited above from professionals who receive traffic from their social networking efforts, but are not able to do anything with that traffic.

The solution here is to direct your social networking traffic to a squeeze page. Your squeeze page has one goal – to convert your traffic into newsletter subscribers. When you do this, you will get many more newsletter subscribers and clients from your social networking efforts.

Get started now – review your social networking strategy and adjust it as we have discussed above. Learn more about creating and using squeeze pages to get results from social networking get the How To Create Effective Squeeze Pages Study Guide. The Guide shows you the step-by-step strategies to get more newsletter subscribers from social networking web sites. Learn more about it at https://www.marketingsalad.com/sq.html

Biana Babinsky

Hi,

I have many public calls in the next coming weeks, and I would love to see you on some or all of them:

March 25th, Liz Lynch Interviews Biana Babinsky On Getting Clients With Social Networking

March 27th, How To Create Effective Squeeze Pages

March 31st, How To Create Extremely Profitable Teleseminars Series, Class 2: The Secrets Of Making Money With FREE Teleseminars

April 1st, How To Get A Rush Of High Paying Clients Teleseminar With Christian Mickelsen

April 7th, How To Create Extremely Profitable Teleseminars Series, Class 3: How To Create Winning Sales Copy For Your Teleseminars

April 9th, 5 Keys For Creating Your Online Marketing Plan Teleseminar

April 14th, How To Create Extremely Profitable Teleseminars Series, Class 4: How To Use Social Media And Online Marketing To Promote Your Teleseminar

Biana Babinsky

Ready to make money with teleseminars? Here are 5 different ways for you to make money with teleseminars:

1. Teleseminar Fees

This is the first and most obvious one. If you charge for your teleseminars, you will make money with the fees you collect.

How much should you charge for your teleseminars? I have seen people charging anywhere from $1 to thousands of dollars to everything in-between. I recommend doing market analysis to determining how much to charge for your teleseminars.

2. Creating New Products By Packaging Your Teleseminars

Teleseminars have one important limitation. Once you teach them they are over, and people can’t attend them anymore. But we have a solution for this. Once your teleseminar is over, create a product out of it!

Package together the audio recording of the teleseminar, transcripts, notes and other handouts. Now you have a brand new product that you can sell all the time, even after the teleseminar is over!

3. Turning Your Teleseminar Materials Into Other Products

Now that you have created your teleseminar materials, brainstorm about turning them into other products. Here are a few examples:

– Turn your written materials into an e-book or special report

– Create a longer, more in-depth program by starting with your teleseminar materials and expanding on them

– Put a few teleseminars together into a Teleseminar Series or separate your Teleseminar Series into shorter teleseminars, thus creating additional products.

4. Bringing In Affiliate Sales For Your Teleseminars

You are not the only one who can promote and sell your teleseminars. If you start an affiliate program for your products, you are going to have an army of affiliates, each one ready and able to sell your teleseminars!

Every time you put together a teleseminar, don’t forget to let your affiliates know that they can promote the teleseminar and earn commissions with it. This is a win-win for both of you – your affiliates will earn money on every sale and you will sell more teleseminars and products than you would on your own.

5. Making A Special Offer At The End Of A Teleseminar

Do you have another program that your teleseminar participants would get value from? Don’t keep it a secret, share information about it at the end of the call.

Better yet, offer a special short-term deal on it, so that your participants have even more reasons to register. This is a great way to monetize free teleseminars.

Ready to make money with your teleseminars? Here is FREE Teleseminar Tutorial.

Lately, I have been hearing from many business owners asking me how to fill their teleseminars with participants. They have told me that some places where they used to promote their teleseminars have closed down and others are not as effective as they have been in the past. One person asked me whether there is something new and fresh for promoting teleseminars.

The answer is social networking web sites! Social networking web sites are great places to promote your teleseminars and get more participants. Here is why:

Social Networking Helps You Listen To Your Target Market

This is one of the best reasons to use social networking, and it is greatly under-used. Before talking, listen. What is your target market talking about? What kind of questions do they ask? What kind of issues do they face? What do they need help with?

Create a teleseminar based on what your target market wants, and you will see it selling out fast.

Take action: follow your target market on Twitter and learn what your target market is talking about. Then join the conversation!

Social Networking Helps You To Get To Know Others In Your Target Market And To Get Your Target Market To Know You, Like You And Trust You

When you are offering a teleseminar, you have access to many people who already know you, like you and trust you. They are much more likely to register for your teleseminars because of that!

Take action: don’t just use social networking to promote yourself; use it to provide useful tips and information that will help others!

Some Social Networking Web Sites Have Special Sections To Help You Promote Your Teleseminars

Facebook and LinkedIn have special sections that let you promote your teleseminars.

Take action: locate these areas and see how you can use them to promote your own teleseminars.

Social Networking Helps You Promote Your Expertise

Every time I ask people why they would attend someone’s teleseminars, they always mention that they want to attend teleseminars taught by someone who is an expert at what he/she does.

Take action: promote your expertise on social networks by sharing tips, answering questions and sharing your blog posts.

Social Networking Sites Give You Opportunity To Promote Yourself

Last, but definitely not least, you can use social networking web sites to promote your teleseminars. On Twitter, for example, you can always invite your followers to your teleseminars by providing a link to your teleseminar in your twit. The key is not to overdo your promotion and to build enough credibility with your other twits, so that when you do invite your followers to your teleseminar, they really want to join your calls.

Take action: create a system to promote your teleseminars on Twitter.

One of the most popular questions that coaches ask is:

When to offer free teleseminars and when to offer a teleseminar and charge for it?

It seems that many business owners are confused about when to offer free teleseminars and when to offer paid ones. As a result, I see many business owners not achieving the results they are looking for with their teleseminars.

So how do you determine when to charge and when to offer a free teleseminar? The answer to this question depends on your goals for the teleseminar. I recommend to my clients to look into where in their marketing funnel the teleseminar fits.

If your goal is to use the teleseminar to get more newsletter subscribers or to promote a larger program/product, you will do better if you don’t charge for it.

On the other hand, if your teleseminars are your products, you want to charge for them. Decide on the purpose and then decide on the price.

Offer Them Together!

Create two teleseminars: one 1-hour introductory teleseminar and one much more in-depth teleseminar series. Offer the first one free, and use it to promote your second teleseminar series. The combination of the two of them will help you promote your larger program, increase your revenues and build your list!

Have you ever heard the saying, “If you want to learn how to do something really well, teach it to others”? It follows from this saying that people who teach others usually have a good command of the material. In short, they are experts at what they do.

Teaching a class in something you know is also a great way to demonstrate your expertise to your potential clients. Teaching is a very versatile marketing technique and it is very easy to use teaching to promote your expertise both online and offline.

In addition to all of the above, offering teleseminars is becoming a necessity for service businesses. In today’s economy it is extremely important to be able to offer lower-priced products in addition to services so that you can serve the people who can’t afford to work with you one-on-one.

If you are just starting out using teaching to work with more potential clients and increase
your business revenues in today’s economy, here is the teleseminar how-to plan for you:

Decide Whether You Want To Teach Your First Class Locally Or Teach A Global Teleseminar
Over The Phone

I recommend offering a teleseminar, because when you teach over the phone, you aren’t restricting yourself to a small geographical area. When you teach teleseminars, you can promote them to a much larger group of customers.

When you teach over the phone, people from all over the world can join in on your calls. When I teach my teleseminars, I have participants from many US states and several other countries joining me on the calls.

Decide Whether To Charge For The Teleseminar Or Whether To Offer A Free Teleseminar

If this is the very first teleseminar you have ever taught, offer it free. You will get lots of people attending, and it will be a great training session for you to experience offering teleseminars over the phone.

You will also be using teleseminar equipment such as bridge line and you will also be doing teleseminar recording. You want to iron our all the details and see that you are able to use all the teleseminar equipment without any technical issues before you start to actually charge others for your teleseminars.

Find Topics For Your Teleseminars

Finding the right topic for your teleseminar is extremely important. If you find a topic that is of interest to your target customers, you will get lots of teleseminar participants. If you pick a topic that is not of interest to them, very few (if any) people will register.

Decide When Your Teleseminar Will Take Place And Start Promoting It

Create a marketing plan for promoting your teleseminar. You will see that if you have a plan, you will get better results and get more participants for your calls.

That’s it – now you are ready to do a teleseminar! Teaching teleseminars is a great technique to get more clients and increase your revenues in today’s economy.