Too many women service professionals view their blog as an outlet for sharing their thoughts and their knowledge. And that’s it. And usually out views become our realities, so if the way you view your blog is an outlet for your thoughts and your knowledge, than this is what it is going to be.

But if you also want to attract clients with your blog, you need to start viewing your blog and your blog posts differently.

You need to view your blog as a tool that you use for both sharing your thoughts and your knowledge AND for authentically inviting your potential clients to learn more about your business.

To do that, first, use your blog to share – you share your knowledge, you share information, you share your expertise. You need to share exactly what your target market needs, your knowledge, your information and your expertise. But you are not doing a good job sharing EVERYTHING that your target market needs, if you do not share information about your products and services.

When someone comes to your blog and reads your blog post, there are two possible outcomes:

1) Your blog post has helped them solve the problem they were having, and they are happy about that. This is great, this is one of the reasons you are blogging, you want to help your target market solve their problems!

2) But more often than that your target market wants more. After people in your target market have read your blog post, they want to know how what you are sharing and teaching can apply to them, to their lives, to their businesses, to solving their problems. And in order to learn that, they will start looking for help from you, which means they will start looking for your products and services.

They may be immediately interested in what you have to offer, or they may be interested in working with you at a later date. If they want your help right now, then they are looking to learn about your products and services. If they need help at a later date, they want to get your free gift and sign up for your list.

Now, what if they are looking for how you can help them, but your blog does not list any of this information? In this case it is actually a DISSERVICE that you are doing to your target market by not providing information about your newsletter and your products and services on your blog.

So revolutionize how you are thinking about your blog. Once you start using your blog to both SHARE information and SHARE about your products and services, you are going to create much more awareness about your business. And awareness leads to more engagement from your blog readers and engagement leads to more clients. When your blog readers know you and when they know what you offerings are, they are much more likely to do business with you.

Learn much more about changing the way you view blogging, so that you can use it to get clients during the How To Create An Authentic Blogging System Teleseminar Series

So you want to attract your perfect service clients with your blog. But you can’t attract your perfect clients until you know exactly who those perfect clients are. Who are the people you want to read your blog, find a great fit with what you are saying and contact you about becoming your clients?

Once you start defining the people who you want to attract with your blog, remember that the more narrow your definition is for your perfect clients, the better.

When you say your perfect clients are “women who run a business” or “women who have children” or “women who have corporate jobs” or “women who are looking for change in their lives”, it is going to be hard to find your perfect clients.

Why is that? Because there are too many “women looking for a change”, for example, and they are all looking for different changes. If your target market are “women looking for a change”, you will never be able to blog about things of interest to your target market because there are too many changes that women are looking for. For example:

– For one woman a change is a promotion

– For another woman a change is finding a better career

– For yet another one it could be marriage

You can’t possibly blog about all of these changes and attract all of these women to your blog – there are way too many differences and variations of what they are looking to achieve.

And this is the #1 mistake that I see so many coaches make. Their target market is not defined well enough and narrow enough, so when they start blogging, they can’t find good topics to blog about. And, as a result, they can’t bring clients to their business because they can’t blog about the topics that are of real interest to their target market.

On the other hand, if you define your target market as women in their 40s looking to get promoted, you will have a much more narrow market and you can blog on the topic much more effectively.

How To Get Clients With Your Blog

In order to get clients with your blog, the first step that you have to take is to define exactly who your potential clients are. Who are they? What do they do? Are they men or women or both? What do they do for a living? What do they like to do for fun?

Once you know exactly who your potential clients are, it will become much easier to find topics to blog about. What you want to blog about is what is of interest to your target market. What kind of problems does your target market have? Share solutions to those problems!

To learn more about getting clients with your blog join me for the How To Create An Authentic Blogging System Teleseminar Series.

Read more about blogging:

How To Get Clients By Being Authentic On Your Blog

Not getting clients from your blog?

Discover The Most Important Action You Want Your Blog Readers To Take

So you have people coming to your blog and reading it. Most women service professionals think that’s it – people come to read your blog posts, and at some point this traffic will magically turn into clients.

When that does not happen, many service professionals decide that you just can’t attract clients with blogging, so they start just abandon blogging altogether. And this is a shame, because blogging is great for authentically sharing your gifts and attracting clients.

I am on a mission to help you attract clients with your blog. And the first step you must take to attract more clients with your blog is to ask yourself this question:

What action do you want your blog readers to take?

Choose just one action that you want your blog readers to take. What do you want this action to be?

What do you want to happen after they read your blog post, enjoy what they have read and want to learn more about what you have to offer?

You want your blog readers to take the next step with you by subscribing to your newsletter!

Why is that? This is because when people come to your blog, you want to start building a relationship with them. The best way to do that is by asking them to subscribe to your newsletter, because your newsletter is the best tool for connecting with them on a regular basis, building relationships and let them know about your products and services.

Every time I talk about newsletters, someone always asks me:

Aren’t people saying that newsletters are dead?

Shouldn’t you use RSS and social networking web sites to keep in touch with people and not newsletters?

Well, your newsletter is actually the BEST tool for building relationships with people in your target market. When people get on your list, you are able to contact them, share tips and ideas with them, and let them know about your events, products and services.

When people come to your blog – from search engines, social networking web sites, article directories, or if they find your blog from some other sources – chances are, they will not come back to your blog or to your business unless they get on your list and start hearing from you on a regular basis. So unless they get on your list, you will not be able to keep building a relationship with them. This means it is EXTREMELY important to use your blog get them on your list.

Add your newsletter sign-up box to your blog!

The best way to invite your blog readers to subscribe to your newsletter is by making your subscription box very visible. Put it in the header of your blog, on top of one of your menu, etc – make it visible, so that your blog readers are able to get on your list!

Want to learn more about attracting more blog readers and converting them into newsletter subscribers? Join me for the How To Create An Authentic Blogging System Teleseminar Series.

Read more about blogging:

How To Get Clients By Being Authentic On Your Blog

Not getting clients from your blog?