I started talking about the Facebook changes in the Facebook Changes And How They Apply To Your Business: Part 1 post, that you should read if you haven’t read it yet. This post is about adding the Facebook “Like” button to a single static page on your web site. There will be another post about adding the “Like” button to your blog.

In this blog post I am using the Three Keys For Getting More Clients article as the example of a page I am adding the “Like” button to.

Why would you want to add a “Like” button to your web site? When people visiting your web site click on the “Like” button, your web site will get more exposure. When someone clicks on the button, a note will appear in the Facebook profile that they liked your page.

This note will be visible to their friends, and now their friends will be able to check out your web page. All of this means more traffic and exposure for your web site.

To get the “Like” button code for your web site, go to https://developers.facebook.com/docs/reference/plugins/like. Once you are there, you will see the box that you need to fill out to get the code:

Here is what those fields mean:

– URL to Like is the address of the page where you want to add the “Like” button. Just copy and paste it in that field. In our example, for the Three Keys For Getting More Clients article, the link is https://www.avocadoconsulting.com/articles/c1/3-keys-clients.html

– Layout Style, see which one you prefer.

– Show Faces is for showing friends’ pictures below the button.

– Width is width of the button and other information

– Verb to display, you can pick to display “Like” or “Recommend”

– Font, you can choose the font

– Color Scheme, pick the one that fits best with your web site.

Once you fill it out, it will look like this:

Click on the “Get Code” button to get the code. Paste the code into your web page. You can add it to the top or bottom of a web page. Here is what the button will look like:

I will be posting a tutorial on how to add the “Like” button to your blog soon. In the meantime, if you have any questions, please post them here. And if you want to share this tutorial with your people, please use the “Like” button below to share on Facebook :)

I am sure that you have heard about big changes happening on Facebook. As a part of these changes, you can see a “Like” button on top of this post, as well as a Recommendation Box in the menu on the right hand side.

But I am jumping ahead of myself. When I was mapping out this post, I was thinking about writing just one post, to include all the information. I wanted to write a post about the changes, how to use them on your web site and what these changes mean to you, a service business owner.

After I mapped out the post, it turned out to be HUGE, so I am breaking it into three different posts. The first post, this one, will be about the changes themselves. The second post will have information on how to add the buttons/boxes to your web site. And the third one will focus on how these changes will affect how you market your business online.

So, let’s talk about the changes. The first change I noticed last week was that my Fan Page button wasn’t saying “Become a Fan” anymore. Instead, it was saying: “Like”. And then all the new changes came, and now it seems that the Fan Page change to “Like” is a part of all these bigger changes. Since the way they want you to tag things that you like is by using the “Like” button, the best way to integrate Fan Pages into that system is by giving them “Like” buttons as well.

On to the big changes. The big changes are all about making the web more social, personalizing your web experience, and, well, putting Facebook in the middle of it, as the keeper of your “Likes”. Now if you are surfing the web for a movie to watch, looking for easy recipes or looking for a new dress, do you want to choose blind, or do you want recommendations from your friends? For example, if you want to make meatballs, wouldn’t you rather use a simple meatball recipe recommended by your friends? And if you are looking for a movie to watch, don’t you want to watch a movie that others have already enjoyed?

Now, you may not want to have the information about your “Likes” shared with other web sites. In that case you can Disable Facebook’s “Instant Personalization”.

You can also see how I integrated the Facebook “Like” button at my Easy Recipes Blog, for example Fish Tacos With Pineapple Salsa post.

Would love to hear from you – what do you think about these changes? Does knowing what your friends like on different sites help you make buying decisions? In the next blog post I will show you how to integrate the “Like” button into your web site.

Continue reading:

– How To Add Facebook “Like” Button To Your Web Site

I was very frustrated a few days ago. I had a plan to make zucchini pancakes and serve them with a Skordalia dip, a Greek dip made out of potatoes, garlic, lemon juice and olive oil. I have tried this dip at Greek restaurants, and it is always very garlicky and delicious. The pancakes were made from grated fresh zucchini, eggs, breadcrumbs and spices. They came out great – golden brown and delicious.

Then the time came to make the dip, and that is the part that made me frustrated. I had reviewed many recipes online, and they all seemed very simple. Just blend together all the ingredients, and you have a great garlicky dip. Well, I did that, except that my dip looked and tasted like drywall putty. Somehow the starch in the potatoes bound up in the food processor and created a gelatinous mess.

At first, I was really frustrated. Many recipes for the dip that I had read seemed rather simple. I am a good cook, so why couldn’t I make a very simple recipe work? But after a while I decided that there was no reason to be frustrated. I decided to do some research, and create a plan for making the dip the next time so that it comes out much better.

Are you frustrated with your business? Do people around seem to be able to be doing much more and getting more clients than you are? Learn how to stop being frustrated with your business at Frustrated With Your Business? Here Is How To Change That!

Are you frustrated with your business? Does everyone else around seem to be doing better than you are? Do they all seem to be getting clients, building their lists and creating successful businesses much faster than you? Do you sometimes feel like throwing in the towel and doing something else?

A few days ago I was very frustrated myself. I found an easy recipe for a potato dip, but when I made it, it was just a mess instead of being a tasty, garlicky dip that I expected. At first, I was frustrated. I am a good cook, and I teach others how to cook using my easy recipes. So I naturally thought that it would be very easy for me to make the dip. When the dip didn’t come out, I became frustrated and almost decided to never try making it again.

After sometime, though, I created a plan for trying to make it again. I am going to review a few different recipes again to see where I had made a mistake. Then, I will adjust the amount of ingredients that I use. And then I will try making it again.

If you are frustrated with your business, let’s put together a plan to help you go from being frustrated to getting results with your business:

– Acknowledge Your Frustrations. Everyone gets frustrated from time to time. Business is not about never getting frustrated. It is about being frustrated, understanding what frustrates you and then creating a plan for ending that frustration.

When something in your business is frustrating to you, it is a good time to take a hard look at the way you run your business and to make changes that will make your business better.

– Find The Source Of Your Frustrations. So what exactly are you frustrated about? Do you hate your web site? Does it take a very long time to get just one client? Do people unsubscribe from your list faster than they subscribe?

There are a ton of things going on in your business, and they can all be really frustrating if you let them to. But instead, create a plan to use these frustrating things to build a more effective, better business.

– Create A Plan. Now that you know which part of your business is frustrating, let’s create a plan to deal with it once and for all.

Is it your web site that frustrates you? Look into making changes to it or creating a new, better web site altogether.

Is your sales cycle way too long? Look into make your sales cycle shorter by finding more qualified leads and offering both products and services.

Can’t get any newsletter subscribers? Create a plan that helps you build your list every day.

During the free call, Four Keys For Creating Your Online Marketing Plan, I will show yo how to create an Online Marketing Plan for your business. This plan will help you attract more clients to your business. Register for the call now at
https://www.avocadoconsulting.com/mt/

A lot of people ask me how to get more traffic to their web site. After all, the more traffic you get, the more clients you will get, right? Well, it is not so simple. The more targeted traffic you get, the more clients you get. Untargeted traffic isn’t worth much. Untargeted traffic isn’t interested in your products and services.

This means that the first step you must take in getting more targeted traffic is making sure that all the traffic techniques you are using are bringing targeted traffic to your web site. Here is your plan for getting more traffic to your web site:

Decide WHO You Want To Come To Your Web Site

This is the most important steps that you will take when you attract online traffic to your web site. Before you can bring traffic in, you need to know exactly what kind of traffic you want to come to your web site.

The people that you want to come to your web site are people in your target market, it is as simple as that. When they come to your web site, you will be able to invite them to sign up for your newsletter and check out your products and services.

There is nothing worse than spending a lot of time on bringing in traffic, only to realize later that the traffic you are bringing in isn’t interested in what you have to offer.

Create Web Site Content

In order to attract traffic to your web site, you need content. If you are using search engine optimization, you need text that you will optimize for search engines.

If you are using social networking web site to bring more traffic, you need a blog to share information and then invite people on social networking web sites to read your blog posts.

The more quality content you have on your web site, the more traffic you are going to get.

Use Online Marketing Techniques To Get More Traffic To Your Web Site

I already mentioned that you need to bring targeted traffic to your web site. This means that when you are looking for marketing techniques to use to get more traffic, you need to look for the ones that bring more targeted traffic to your web site.

Get the free Four Keys For Creating Your Online Marketing Plan Audio Recording to learn about the most effective online marketing techniques to use to get more traffic to your web site.

Get the recording at https://www.avocadoconsulting.com/mt/