Just read an article, MySpace, Facebook: Big not always better about how Internet users like to use smaller, more targeted social networking web sites and groups.

Personally I like both types of groups. I am a member of small networking groups where membership is very targeted. For example, we have a very targeted networking group at MarketingSalad.com, my online business mentoring web site. In addition to learning about online marketing, members of MarketingSalad.com also network with each other and do business with each other on a regular basis. This group is very targeted – members are are coaches, consultants, virtual assistants and other online business owners who are serious about building profitable online businesses.

But I also like much larger networking web sites, such as Facebook, LinkedIn, etc. The key to using those really large sites is to still find smaller groups of people you want to socialize with. For example, if you like skiing, search for skiing groups. If you want to become known to your target market, search for groups/places where your target market is and start the conversation going.

It does not matter how big or small a group is, as long as you can create a strategy to increase your visibility and reach your market effectively.

Biana Babinsky

This entry was posted on Wednesday, April 16th, 2008 at 6:19 pm and is filed under Internet Marketing, Internet Marketing Coaching, Life Coach Training, Market Your Expertise, Social Media, Social Networking, Social Networking Sites, Target Market. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.