Are Squeeze Pages Effective?
Here is the question about squeeze pages that I have been asked many times: Are squeeze pages effective?
First, let’s talk about what squeeze pages are. Squeeze pages are pages that have just one goal – they help you bring more newsletter subscribers to your list.
Because of this one goal they have a very specific design. They don’t include a web site menu. They do not have links pointing to your other web pages, blog or social networking pages. Your squeeze pages have just one goal, and this is what makes them extremely effective.
But the question is, are they effective? What makes a squeeze page much better than a regular web page to get more newsletter subscribers for your list? Here is why squeeze pages are much more effective for getting more newsletter subscribers:
Your Squeeze Pages Have Just One Goal.
Each one of your web pages may have many goals, such as tell people about your services, tell people about your products, tell people about other pages on your web site, etc.
On the other hand, your squeeze pages have just one goal – convert your web site traffic into newsletter subscribers. Having just one goal makes them super effective – when you concentrate on doing just one thing, you get much better results.
Squeeze Pages Focus Attention Of Your Web Site Visitors.
When you ask your web site visitors to do just one thing on a page (in the case of a squeeze page it is to subscribe to your newsletter), 100% of their attention is focused on the action you ask them to take. When you give them just two options, only 50% of their attention is focused on each option. When you give them three options, only 33.3% of their attention is focused on each option.
As you can see, giving your web site visitors just one option ensures that they will pay attention to this option.
Create Different Squeeze Pages For Different Offers.
If you have more than one free gift to offer, make sure to create separate squeeze pages for each free offer. When you have one squeeze page for many offers, you dilute the offer and don’t get too many newsletter subscribers as the result.
On the other hand, when you have one squeeze page for each offer, it will give you a chance to focus your marketing and maximize the number of newsletter subscribers you get with each offer.
Squeeze pages are easy to create, learn how to create them in FREE Squeeze Page Tutorial.