Are you Afraid Of Failing?
Are you so afraid of failing at something that you would rather not take action at all? Many heart-based service professionals are afraid to fail at marketing. They think:
“What if marketing doesn’t work for me?”
“What if I offend people I am marketing to?”
“What if they think that my services are not worth the
money I am charging for them?”
“Who am I to teach people anything?”
After thinking all these thoughts, many service professionals decide to stay where they are and not take action at all. Their reasoning goes something like this: “If I am going to fail anyway, why should I even try?”
Well, there is one sure way to fail, and it is not taking action at all. If you are not taking action and marketing your business, you are failing at attracting your perfect clients to your business. You are failing at helping them achieve their goals. You are failing at creating the business that you love. Here is how to start taking action:
– Change Your Thinking. The next time you are planning your marketing, ask yourself: “What if I succeed?” instead of “What if I fail?”. Imagine how great you will feel when you see real results from your marketing. Imagine how great it will be to attract the clients to your business that love to work with you and who you love to work with.
Imagine knowing working with great clients and seeing them get great results from working with you. Marketing is worth doing when the end result is doing the work that you love to do, with the clients you love working with.
– Find Marketing That You Love To Do. When you love doing what you do, it doesn’t seem like work anymore. Instead, it seems like you are doing something fun every day.
There are many things that you can do that help you market your business including blogging, article marketing, search engine optimization, teaching teleseminars and many more. If you like speaking, start offering no charge teleseminars to increase awareness for your business. If you like writing, use article marketing to share information about your business.
Find the strategies that you enjoy and start taking action with them. When you use marketing techniques that you enjoy, you will get better results and you will have fun marketing!
– Take Action One Step At A Time. You know the saying, “Question: How do you eat an elephant? Answer: One bite at a time.” This saying applies to marketing as well. If an action that you need to take is “write 100 articles and submit them to article directories”, I can’t blame you for not taking action on it. This is an enormous task, and every time you even look at it, you are completely overwhelmed.
Instead, break this action into much smaller actions, such as “write one article and submit it to article directories”. Writing one article is much more manageable than writing 100 of them and will help you stop being afraid of failure and take action instead.
March 22nd, 2010 at 11:37 pm
Biana, I’m not much of a sports fan, but I’ve always been motivated by Wayne Gretzgy’s quote, “You miss 100 percent of the shots you never take.”
Your advice is great. For those of us who are afraid to fail, we need to get out of that mindset and realize that we can *only* succeed if we at least take that chance, that first step. Thanks for the reminders, and for the inspiration.