Are You Providing Value?
Do you show value of your products and services when you are selling them online?
You need to ALWAYS show value of what you are selling – whether it is a $7 report or a $5,000 one-on-one coaching package. Whether you only sell products, or you charge per hour, per minute, per project, per pound lost, etc, you need to show the VALUE of what you are offering. No one is going to give you even a dollar if they don’t think that what you offer has value for them.
And this is very true when you are doing business online. You are not “there” when your potential customers are visiting your web site, so the only way they can find out about the value that you offer them is by reading your web copy. If you web copy is not communicating the value that you offer, your potential customers will go elsewhere.
I did an experiment a while ago, where I had a low cost product (under $10) for which I created very short copy. The copy described the product, but not the product’s benefits. The product sold just a few copies.
Another product on the same topic was more expensive, but it had more web copy written for it, discussing the value and benefits in addition to describing the product.
I sent a lot of traffic to both products. The second product sold many more copies.
Consumers need to know what value they are going to receive when they buy your products or services. It is not the price alone that the consumers are after. You have to explain the value of the product well enough, so that your consumers understand the value of what you are getting, no matter how you are charging.
Learn how to show the value that you provide to your clients during the Make Thousands Of Dollars With Online Copywriting Teleseminar Series. You can register for it at https://www.avocadoconsulting.com/rlinks/zcopy
Biana Babinsky