Many people ask me what I think of blogging as a way to build awareness and brand for a business. I love blogging – it helps me bring in more traffic and awareness for my products. It is easy to set up a blog – I recommend using software available on WordPress.org on your own web server, which is great for branding. You can also set up a blog at blogger.com.
A few ways to use your blog to build awareness for your business:

– Optimize your posts for search engines. By using search engine optimization you can drive more search engine traffic to your blog.

– Link to your web site and your products from the blog. By providing more information about you and your business, you get the reader interested in learning more about you and your business.

– Invite your blog readers to subscribe to your newsletter.

I have written many articles about using a blog for marketing. You can read them at https://www.avocadoconsulting.com/articles/ under Business Blogging.

Biana Babinsky

Biana Babinsky is the online business consultant, expert and author, who teaches solopreneurs and online business owners how to get more clients and make more money online. Get marketing advice directly from Biana at https://www.MarketingSalad.com

This entry was posted on Saturday, July 15th, 2006 at 12:37 pm and is filed under Business Blogging, Internet Marketing, SEO, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.