Coaches, Get Rid Of The About Coaching Web Page Now!
In the last few years I have seen hundreds of coaching web sites. One thing that over 85% of these web sites had in common was “About Coaching” page. The pages I have seen on different coaching web sites had very similar information – all of them discussed what coaching is. The problem was that they failed to mention much more important information, how coaching will benefit their potential clients.
Why should you get rid of the “About Coaching” web page on their coach web site? Because, quite simply,
Your Clients Don’t Care About What Coaching Is
“About Coaching” web page is all about you – it shares information about what coaching is and how it works. What it forgets to mention is how it is going to benefit your clients.
Truth is, your potential coaching clients don’t care how coaching works, what they want to know is how coaching will solve their problems. So make sure that your web site contains the information on how you help your clients solve their problems.
For example, if you are a weight loss coach, share with your potential coaching clients how working with you will help them lose weight.
If you are a career coach, share with your potential coaching clients how working with you will help them get a better job or find a more rewarding career.
Learn how to attract coaching clients with your web site during the How To Get MORE Web Site Traffic Teleseminar Series.
What SHOULD You Have On Your Web Site?
Now that I told you to get rid of the “About Coaching” page, what should you actually have on your coaching web site? Here are a few ideas:
– Information about how YOU help your clients
– Information about your free gift and newsletter
– Information about your products
– Information about your services
– Your Blog
etc…
The most important point to remember is that all the web copy on your web site should be written from the point of view of your potential clients. Tell your potential coaching clients what’s in it for them – don’t make it about you.
Discover how to use your web site to attract more coaching clients during the How To Get MORE Web Site Traffic Teleseminar Series, register for it at https://www.EffectiveOnlineMarketing.com