Cost Per Click Versus Cost Per Action
When you are an online business, and faced with a choice, would you rather pay cost per action(a fee for every order you receive) versus cost per click(a cost for every click you receive)?
How about both? Both models have their pro’s and con’s:
– Cost per action marketing has been around for a while. It is called affiliate marketing, and it is a great marketing techniques to promote your business, products and services. Take a look at Understanding Affiliate Marketing article on more information on it.
Affiliate marketing is just like hiring online commissions-only sales people. They promote your products, you pay them for every sale they make. I have been using affiliate marketing to promote my own ebooks and reports and my clients’ products – it is a win-win situation for everyone involved. The affiliates get commissions on every sale they refer. Merchants get customers for their products and services.
– Pay per click can be a powerful tool to promote products and services online. There are many different ways of using pay per click marketing, and it works differently for different businesses. I have worked with different clients on using pay per click marketing to promote their products and services.
You need to have a goal for the ad – are you looking for a sale for your widget? An opinion about a new service? Is this a branding campaign? The ad should accomplish this goal and only this goal. Analyze your results and make changes accordingly. This will help notice click fraud, it will help you understand which ads perform better, etc.
To learn more about affiliate marketing and pay per click marketing, join MarketingSalad.com, online business community for experts.
Biana Babinsky
Biana Babinsky is the online business coach and expert. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Learn how to market online directly from Biana at https://www.MarketingSalad.com