Every few days I receive questions from business owners, who have been marketing their web sites for a while. They are listed in search engines, participate in link exchanges, some even have their own affiliate programs.

All of these online marketing techniques are driving traffic to their web sites, but are not bringing in sales. Many business owners turn to me to help them analyze their web site, and tell them why the customers are coming, but not buying.

There are a few reasons this might be happening. Here are online business tips to help you figure it out:

1. Check your traffic sources. Are these web sites really sending you traffic? Many of my clients think that particular web sites are bringing in a lot of traffic, but looking at their web site statistics sometimes shows this not to be the case.

Don’t just think that certain web sites bring in traffic – check the statistics to be sure. To see how much traffic you are getting from those web sites, check your web site statistics.
No traffic = no sales.

2. Check the web site traffic quality If the web site statistics show that you are getting a lot of traffic from different web sites, check to see what kind of traffic they are sending you. For your web site traffic to actually bring in sales, their target traffic and your target customers should be the same.

If their traffic is interested in toys, and you are selling high end real estate, that traffic will not buy from you.

3. Check your own web site. If the web sites are sending you traffic, and the traffic is good(meaning it is in the same target market as your customers), than the problem might be at your end. You might need to make your web site more user friendly, make it easier for your customers to buy through your web site, etc. The Turn Web Site Visitors info Customers Special Report discusses how to make sure that your web site actually SELLS.

Biana Babinsky

Biana Babinsky teaches coaches, consultants, online business owners and solopreneurs how to promote their business online, how to get more targeted web site visitors to their web sites and how to make more money online. Get Biana’s Complete Step by Step Online Marketing Course, to learn how to promote your products and services online.

This entry was posted on Wednesday, March 8th, 2006 at 3:07 pm and is filed under Digital Products, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.