Many business owners selling informational products give away free gifts, or bonuses with purchase. These bonuses are intended to raise the value of the whole package that the customer receives. They are also intended to make the purchase (and the informational products) more attractive to the customer.

How do you make a bonus, or a free gift, attractive to your customers? Here are our recommendations:

– Make your bonus valuable. If everyone else is giving the same product away, chances are the customer already has it, and will not find it that great. Giving away something not given out by other web sites makes you stand out.

– Make a bonus relevant to the product you are selling. “The World’s Tastiest Cookies” cookbook is not a great bonus gift with purchase of ebook on construction. However, it is a great bonus gift with purchase of a stand mixer.

– Ask other business owners to contribute bonuses. Other business owners might want to give something away, so why not take them up on their offers? Sometimes they might even include your affiliate link with their bonus report, thus creating another revenue stream for you.

And here is a bonus gift for you: Top 5 Ways to Increase Your Online Sales Special Report, absolutely free.

Biana Babinsky

Biana Babinsky is the online business coach and expert. She teaches coaches, consultants and other solopreneurs how to promote their businesses, create multiple streams of income and make more money online. Get her Complete Step by Step Online Marketing Course, to learn how to get more customers online.

This entry was posted on Thursday, April 27th, 2006 at 11:38 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.