Do You Offer Free Resources to Your Target Market?
Hi, everyone
Do you share information with your target market? Do you blog, write articles, publish a newsletter for your target market? Why do you do that?
I share online marketing information free – through my online marketing newsletter, blogs, articles, posts on networking groups, etc. I share this information free to educate business owners about online marketing. My intention for doing this is to have my target market see what I do, and for people who it resonates with to seek out more of my products, teleclasses and coaching.
Not everyone is my target market, so I do not expect everyone who gets my free information to turn into a client. However, vast majority of people who find me online – through search engines, article sites, my blogs – sample my free offerings before doing business with me. Since I use here what I call one to many marketing (I create content once, and many people can benefit from it), it doesn’t matter if the same person uses all of my offerings.
When I put together a marketing plan with my clients, they often question me about the content I recommend they publish online free – their blogs, articles, newsletter, etc. The secret here is that no matter how much free content someone gets from you, they are not likely to put that much effort into using it. They are much more likely to use it, apply it, be committed to it, and get results from it, if they paid you for it.
Biana Babinsky
Biana Babinsky is the online business coach, author and expert, who teaches solopreneurs how to use the Internet to gain more clients and make more money. Get her Complete Step by Step Online Marketing Course to learn how to market and network better online.