Do You Want To Sell A New Approach?
Many professionals I know have found a new approach to solving an old problem that their target market experiencing. Once they turn this approach into a program or book or a class, the question becomes how to sell this brand new approach to their potential customers.
Do you market and sell it by concentrating on the approach? Or do you do something else?
I recommend that instead of focusing on the new approach, you should focus on what your customers get when they learn and apply this new approach.
Always remember that your customers want to know what’s in it for them, what the value is of what they will receive and what the benefits are going to be. They are much less interested in a brand new revolutionary approach; they are much more interested in the results they will receive get when they use it.
My recommendation to you is to market using benefits, and explain about the new approach and how it works after you have explained the benefits.
This is how I teach my clients to create winning sales letters – first you explain the benefits of whatever you are selling. Only after you explained the benefts you should explain what you are offering (new approach, e-book, seminar, etc). Benefits always come first.
Biana Babinsky