Don’t Use Jargon
On a teleseminar I was teaching this week, one of the participants mentioned how much she likes my Complete Step by Step Online Marketing Course, because it does not use technical or marketing jargon. Rather, it is written in plain English.
I always mention to my clients the importance of not using industry-specific jargon on their web sites, in their blogs and products. While the jargon might be second nature to you, your potential clients will not be able to understand what you mean. People who don’t understand what they read on your web site or in your blog will not hire you.
How do you do that? Des Walsh mentions in the post on his blog, that For RSS as For Anything, Sell the Benefits not the Features. Des says:
“…don’t tell me what it is or does, tell me what it will do to make my life easier, more interesting or enjoyable, or more profitable.”
Make sure you follow Des’ advice when you write your own copy – you will have more happy customers.
Biana Babinsky