FREE Web Site Traffic Series Part 1: Article Marketing
Lately I have been getting many questions from coaches on how coaches can get more web site traffic to their coaching web sites. I am going to do a series of posts on my favorite online marketing techniques to get web site traffic.
Today I want to discuss article marketing, one of my favorite online marketing techniques (for my step-by-step plan for doing article marketing, you should also see the Article Marketing Home Study Guide ). I get traffic (as well as leads and sales) from my articles every single day. The best part about articles is that you need to write and submit your article once, and you will be able to get traffic and sales from it for a very long time. I am still getting traffic from articles I submitted to article directories years ago.
I like to use article marketing, because when you use article marketing, your articles perform triple duty. When you do article marketing, you will, as expected, bring more traffic to your web site.
But, article marketing will also help you promote your expertise. When you write articles your target market will read them, get to know you and get to know your expertise. When you write, you are seen as an author and an expert.
The third benefit you will get from article marketing is better search engine rankings. It is no secret that having lots of links from other good sites pointing to your web site will improve your rankings. When you submit your articles to article directories, the directories will publish the articles, giving you links back to your web site. In addition to this, every time your articles are reprinted, you get back links from the blogs and web sites that reprinted them.
And the best thing about article marketing is that it is absolutely free to apply. Writing articles, submitting them to directories, all of that is free.
Here is how to maximize the power of article marketing and use your articles to get free web site traffic:
– Write Effective Articles. Effective articles are the articles that will do the triple duty for you: they will help you get more traffic, promote your expertise and help you with search engines.
In order for your articles to promote your expertise and be read by your target market, they need to be on topics that your potential customers are interested in reading. If your potential customers find your article useful, they will visit your web site after they finish reading it.
And in order for them to be reprinted they need to be of interest to people who republish articles on their blogs and web sites.
– Create Article Resource Boxes That Maximize The Amount Of Web Site Traffic You Can Get. Your article resource box is extremely important. A Resource Box is the paragraph about you that comes right after the article. You need to make it interesting in order to get people reading your article to click on the link in your Resource Box and visit your web site. After all, you are writing the article to get free traffic, right?
To maximize the traffic, make sure that your Article Resource Box is benefits-oriented and that it compels people who are reading the article to take action and click on your link.
– Submit Your Articles To Article Directories. By doing this you are offering your article for reprint to other people, who are going to reprint it on their web sites and their blogs. When your article appears on their blogs and web sites, your name, expertise and web site address are exposed to more members of your target market.
Now repeat these three actions with 10, 20 or even 100 articles and see your traffic and sales increase dramatically.
Want my step-by-step action plan for doing article marketing? It is available in the Article Marketing Home Study Guide at https://www.avocadoconsulting.com/rlinks/zarticles
More articles on getting free web site traffic:
– Get Free Web Site Traffic By Blogging
Biana Babinsky