Squeeze Pages 2.0: How To Create A Squeeze Page To Capture Your Social Networking Traffic

I have been hearing from coaches and other service professionals, who have been telling me that they are getting web site traffic from social networking web sites such as Facebook and Twitter, but they have nothing to show for it.

The social networking traffic comes to their web sites and leaves and doesn’t take action. Their social networking contacts come to their web sites, but don’t hire them and don’t buy their products.

Here is a typical email that I receive:

“Biana, I have been watching my web site statistics recently. I see that I am getting a lot of web site traffic from Facebook and Twitter. This has been going on for some time now. However, I haven’t seen an increase in my clients or newsletter subscribers.

What should I do? I would like to be able to convert this traffic into clients.”

It sounds to me like the issue is with where exactly you send your traffic on your web site and what action you want this traffic to take.

When I audit social networking profiles of my clients, 9 times out of 10 I see them sending traffic to the main page of their web site. The main page of their web site usually has 6-15 options for people to click to.

There is a link to a page about the coach, a page about coaching, a coaching services page, products page, newsletter page, a page about the associations the coach is a member of, etc, etc.

The idea is that when a person from Facebook or Twitter comes to the coach’s web site, they will pick the link that interests them (services, about the coach, newsletter, etc), read it, then learn more about products and services and become a client.

It Doesn’t Work That Way!

Unfortunately, it doesn’t work that way. When you send your social networking traffic to a web page that provides many options, your web site visitor becomes confused. And when they get confused, they leave without taking any action, exactly what you DON’T want to happen.

To Get Clients From Social Networking Web Sites You Must Create Squeeze Pages!

In order to get results from social networking, you must send your social networking traffic to a page called a squeeze page. A squeeze page is a page with just one goal: to convert the visitors you receive from social networking web sites into newsletter subscribers. If you are not using squeeze pages, you are losing newsletter subscribers every single day!

Three Tips To Create Effective Squeeze Pages

1. The Squeeze Page has just one goal – convert your social networking traffic into newsletter subscribers. Make sure that EVERYTHING on your squeeze page is helping you do just that. Don’t ask people to buy a product or register for your services.

2. Offer A Gift. People are more motivated when they get something in return. Since you want them to take action and subscribe to your newsletter, offer them a free gift in return.

3. Use Effective Web Copy. Explain your squeeze page offer in terms of benefits to your target market. What’s in it for them? Why should they get your gift? Don’t just say: “Subscribe to the newsletter”. Share the benefits that people will receive!

To learn more about creating squeeze pages to capture your social networking traffic, join me for the Ultimate Social Networking Training. During this training you will learn exactly how to create Squeeze Pages For Social Networking Web Sites that will convert your social networking traffic into newsletter subscribers.