– How do you introduce yourself at a networking event?

– Can you name 2-3 main benefits that your clients will receive when they hire you?

If you use many “Ummms” at events or if you can’t outline what you do in terms of benefits to your potential customers, you are not going to get any clients using your marketing message.

I taught a class on creating an effective marketing message yesterday, so here are some tips to help you create an effective marketing message that will get you MORE clients:

– Make your message all about your potential customers. At this point they don’t really care about who you are, or what you do. They want to know how what you do will benefit THEM.

You should also use more “you” and less “I”. It goes back to talking about your customers, not talking about yourself.

– Make your message shorter. You can expand on it when people ask you follow-up questions, but until that happens use a shorter sound byte that explains your business in terms of benefits to your potential customers.

– Speak in terms of benefits to the customers. All that your potential customers want to know is what’s in it for them and how your services will benefit them. Don’t make them wait – tell them exactly how your services will help them.

To learn how to create an effective marketing message for your business, get the How To Create A Marketing Message That Will Get You Clients Audio Recording at https://www.marketingsalad.com/marketing-message.html

Biana Babinsky

This entry was posted on Friday, August 17th, 2007 at 4:09 pm and is filed under Internet Marketing, Internet Marketing Coaching, Market Your Expertise, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.