How To Create An Irresistible Gift
During the Four Keys For Building Your List Teleseminar last week I shared with people on the call one thing that they MUST get right in order to build a large list of people who are interested in what they have to say.
So what is this one thing that you MUST get right if you want to build a large list? What is this one thing, without which it will be hard or nearly impossible to build a large list of your perfect clients?
This thing is your irresistible free gift. But let’s back up for a few seconds. What exactly is a free gift? A free gift is a gift (a special report, an audio recording, an ecourse, etc), that you are giving away to your new newsletter subscribers in exchange for their subscribing to your newsletter. If the topic of your free gift is of REAL interest to the people you want to invite to your list, more people will join your list. If not, then many fewer will join.
I have seen so many heart-based service professionals failing at creating an effective free gift for their new subscribers. As a result, they spend a lot of time on driving traffic to their newsletter subscription page, but they do not get many people subscribing to their newsletter.
What is an effective topic? Very simply, an effective topic for your free gift is the topic that your target market really wants to know about. It is a question that your target market really wants answered, or it is a solution to an issue that your target market is experiencing. Your free gift HAS to be something that your target market really wants.
As soon as your target market learns about your free gift, you want them to say: “I REALLY Want This Gift!” and immediately sign up to get the free gift and get on your list.
If this is happening to you, if very few people are ever requesting your free gift and subscribing to your newsletter, chances are they don’t really want it, which means you haven’t found a good topic for your free gift yet.
The good news is finding an effective topic for your free gift is not hard. What you are looking for is a topic that your target market is interested in, so how do you find it? Here are three different ways of doing that:
– Your current clients are the people you want on your list. Think back to what they discuss with you. So what questions do they ask you? What do they want to know?
– Social networking web sites, Facebook, Twitter, LinkedIn are great for doing research. What do people in your target market talk about on those social networking web sites?
– Ask them! Ask people on social networking web sites, people who already are on your list, etc, to see what kind of topics they are interested in.
Once you find a topic that your people are really interested in, you will be able to create a product on that topic – a report, an ebook, an audio recording, or an ecourse. And then you will be able to create an irresistible gift that your target market really wants.
This is an excerpt from the Four Keys For Building Your List Audio Recording. There is a lot more information about building your list and using it to grow your heart-based service business with it. The audio is only available for limited time, so grab it now at
https://www.avocadoconsulting.com/lb/