How To Find Your Target Market Online
There are many ways to find your target market:
– Online networking is a great way to get in touch with your target market. You are already networking on Ryze, so explore other online networking venues. Yahoo groups, LinkedIn, Xing, Ecademy and others are great places to reach out to your target market.
– Publishing articles and submitting them to online directories is another great way to reach your target market. When you write articles that are of interest to your target market, your target market reads them and visits your web site. I have gotten many newsletter subscribers and web site visitors through my articles.
– Search engine optimization is fabulous for this. Over 70% of online users are using search engines to locate the products and services that they need. This means that your customers are searching for your products and services every single day. You need to find the keywords that your target market uses, and make sure that your web site can be found in search engines using these keywords.
– Business blogging can be used to show your expertise, attract your target market to your blog and get more search engine traffic.
The FREE Tutorial, How To Market Your Coaching Business discusses different online marketing methods to reach your coaching target market online.
However, it is not enough to get your target market to come to your coaching web site – you want to keep in touch with them and market to them in the future. For this purpose I recommend having a newsletter on your web site, that your target market can subscribe to.