Do you want more online sales? What do you do when people come to your web site, but leave without buying anything? Marketing and sales go hand in hand – when you market, you drive people to your web site, who, in turn, should buy something on the web site. So what happens if people come, but no one buys? Here are action steps to take:

– Check to see if you are bringing good, targeted visitors to your web site. If you are selling items targeted to baby boomers, but people who come to your web site are under 25, they will not be interested.

This is an extreme example, but make sure you re-evaluate your marketing efforts (search engine optimization, blogging, article publishing, etc) to make sure that they bring targeted visitors to your web site.

– Make sure that your target customers can find exactly what they came for on your web site. Even if you are able to get highly targeted customers they still won’t necessarily buy from you, unless they can find what they are looking for.

Some people may be interested in information about your services, while others are on a limited budget will only be able to buy just one of your products. Make sure that all the visitors who come to your web site can easily find exactly what they are looking for.

– Make it simple for your web site visitors to take action. People will go elsewhere if they can’t figure out how to buy from your or how to sign up for your newsletter.

Get my Turn Web Site Visitors Into Customers Teleseminar Recording, during which I discuss, step by step, how to get more web site sales and turn more of your visitors into customers.

Biana Babinsky

This entry was posted on Monday, March 13th, 2006 at 12:54 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.