I was recently asked for advice for a new service business owner. I have launched my own service business many years ago and I have taught hundreds of clients how to market their service businesses.

Here is what I recommend:

– Define your target market. Create a good description of your ideal client – define who she is, what she does, her age, occupation, etc.

Knowing your ideal client will help you market to her.

– Create a marketing plan for your business. When you just launch your business you really need to build awareness for it.

Make sure your plan includes information on how you are going to be marketing your business and how often you will be doing that.

– The biggest issue with service businesses is that many service professionals sell their time for money.

This means that you are limiting your earnings (you only have so many hours in a day to sell) and that when you go on vacation or take a day off, you are not making any money.

In addition to delivering your services make sure that you are also creating other streams of income for your business.

This can include group sessions, seminars, videos, e-books, audio products, books and more. That way even when you are taking a day off, your products are still earning you money.

For more information on using the Internet to market your service business, get my Complete Step By Step Online Marketing Course at https://www.avocadoconsulting.com/rlinks/zcourse.

Biana Babinsky

This entry was posted on Thursday, June 28th, 2007 at 3:53 pm and is filed under Digital Products, Information Products, Internet Marketing, Internet Marketing Coaching, Multiple Income Streams, Solopreneurs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.